The old model for financial brands was always based around geography — find your local market and serve it.

These days, there are no local markets…

Only niches.

In this very special episode, I joinMary Wisniewski and Jeffery Kendall  to discuss how to harness the power of niche in your financial brand.

We cover:

- Why niche is the new local

- How to build a portfolio of niches

- How to find a niche to target

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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