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Communicators who have been responding to the outbreak of the coronavirus since last spring know how stressful it can be to write the content about your organization's ongoing response.
I hear you.
That is why I launched the COVID 19 communication series at the end of 2020 to recount episodes from the first months of the pandemic that still provide valuable insights and tactics that can be used now, months later.
In this episode, my favorite writing coach Ann Wiley discusses with me how to write during a crisis to get your messages across clearly, compassionately and confidently.
You’ll learn how to balance communicating early and often in an environment that’s changing by the minute.
Mentioned on the episode:
(Original episode aired on April 27, 2020)
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
By www.mollymcpherson.com4.7
206206 ratings
Communicators who have been responding to the outbreak of the coronavirus since last spring know how stressful it can be to write the content about your organization's ongoing response.
I hear you.
That is why I launched the COVID 19 communication series at the end of 2020 to recount episodes from the first months of the pandemic that still provide valuable insights and tactics that can be used now, months later.
In this episode, my favorite writing coach Ann Wiley discusses with me how to write during a crisis to get your messages across clearly, compassionately and confidently.
You’ll learn how to balance communicating early and often in an environment that’s changing by the minute.
Mentioned on the episode:
(Original episode aired on April 27, 2020)
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:

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