February 11, 2025

#1123 Organic + Ads = Marketing Magic | Alex Thoric

11 minutes

Good marketing isn’t all one thing or another. It’s really about creating a hybrid approach, pulling together the best elements of different strategies to move your brand forward. In today’s episode, I spoke with Alex Thoric, a seasoned digital marketer and entrepreneur, about how combining organic content and paid advertising can create a winning formula. Our conversation reaffirmed something I’ve believed for a long time: successful marketing isn’t just about tools and tactics; it’s about understanding people—how they think, what they trust, and how they engage.

Here are the key points from our conversation:

Trust Takes Time and Touchpoints

Alex shared a fascinating framework: on average, it takes 7 hours of content, 11 interactions, and 4 different channels for a potential customer to trust your brand enough to make a purchase. This means marketers need to think long-term, building relationships over time rather than chasing quick wins.

Short Content for Quick Wins, Long Content for Loyalty

Short-form content, like Instagram Reels and TikToks, captures attention quickly and builds initial interest. Longer-form videos, though, are where deep engagement happens. Alex found that people who stick around for 5- or 10-minute videos are much more likely to convert into loyal customers.

Boost Organic Content with Paid Ads

Organic content is essential, but it’s a guessing game in terms of reach. Adding ad spend to your best-performing posts ensures your message gets in front of the right audience, giving you more control and consistency. Plus, combining the two helps address today’s trust issues by showing up repeatedly for potential customers in authentic and helpful ways.

Hooks Are Everything

The first 3–5 seconds of any video are critical. Whether it’s a surprising visual, a bold question, or simply calling out your audience, grabbing attention early ensures your content has a fighting chance.

Retarget Strategically

Retargeting works best when it feels personal. For example, Alex suggested calling out the viewer directly with messages like, “Looks like you enjoyed our content—here’s something else you might love.” This approach makes your ads feel like an extension of your content rather than just another pitch.

Actionable Takeaways:

Think beyond the immediate click or sale—build relationships with consistent, trustworthy content across multiple platforms.

Experiment with both short and long-form videos to see what resonates with your audience.

Use paid ads strategically to amplify your organic efforts and build trust faster.

Always start your videos with a compelling hook—attention spans are shorter than ever.

Make retargeting personal and helpful, not pushy.

Hybrid marketing isn’t just a strategy; it’s a mindset. It’s about meeting your audience where they are and guiding them step by step. If you’re curious about Alex’s work, check out his website https://www.buildingincomeondemand.com/

And if you are looking for other resources for your business check out https://morethanafewwords.com

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