XRMust is part online magazine covering the immersive storytelling industry through news and interviews, but it’s in process of aggregating thousands of immersive stories into a database that have been showing on the festival circuit (with a revamped website coming sometime in the future). I had a chance to sit down with XRMust founder Mathieu Gayet during Venice Immersive to share his vision of part magazine and part database to help track the XR ecosystem. Be sure to follow @XRMust on Twitter, check out their latest report on “Access to Audiences: Challenges and Emerging Opportunities in XR Content Distribution,” and see their website for more coverage of immersive stories.