Banking on Digital Growth

113) #ExponentialInsights: Building Your Website’s Financial Brand w/ Laura Dolan

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I’m turning the tables on you in this one. After over 100 episodes as your host, I surrender that seat to Laura Dolan, Senior Content Marketing Manager at Optimizely, as she interviews me about building a website that sells.

In this episode we discuss:

  • Why a glorified online brochure won’t cut it for your website
  • Strategies for calls to action (CTAs)
  • Cognitive load and intrinsic cause
  • Trust, video, and communication techniques
  • Behavioral economics and building your content strategy gear-by-gear

    • Check out these resources we mentioned during the podcast:

    • Using Zoom As a Bank or Credit Union

      • You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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      Banking on Digital GrowthBy James Robert Lay
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