March 11, 2025

#1136 Thinking Big For Success | Andrea Liebross

10 minutes

As a business owner, decision-making comes with the territory. But some people do it better than others. What sets them apart? That’s what I talked about with Andrea Liebross, a business and life coach who helps female entrepreneurs think and manage like CEOs. She shared insights from her book She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and Into the Extraordinary, breaking down what it really takes to be a big thinker.

4 Steps to Thinking Big

Choose Your Thoughts Intentionally

Your thoughts aren’t fixed—they’re options. Andrea compares them to hors d'oeuvres at a party: you get to pick what you consume. If a thought isn’t serving you, swap it for one that leads to confidence, determination, or action.

Identify the Real Problem

We tend to blame external factors—bad timing, the economy, difficult clients—when, in reality, the real issue is often our own discomfort. Avoiding hard decisions because they make us uneasy only keeps us stuck.

Embrace Uncertainty

Business ownership comes with unknowns—there’s no getting around it. Instead of waiting for perfect clarity, big thinkers move forward despite uncertainty, knowing they’ll never have all the answers.

Find Support

Entrepreneurs don’t have the safety net of a boss or corporate structure, which makes a strong support system essential. Whether it’s mentors, coaches, or peer communities, surrounding yourself with the right people helps navigate challenges with confidence.

Big thinking isn’t about having all the answers—it’s about making decisions based on where you want to be, not where you are. If you’re ready to think bigger, Andrea’s book She Thinks Big is a great place to start. You can find it at shethinksbigthebook.com.

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