Let’s face it—if you’ve been in business for a while, you’ve got knowledge people would pay for. Years of experience, hard-won lessons, and insights that could save someone else time, money, and frustration. But turning that wisdom into a profitable business? That’s where things get tricky. It’s not enough to just “know stuff.” You need a structure, a system, and a way to package your expertise so that it delivers real transformation—not just another downloadable PDF gathering dust on someone’s hard drive.

That’s exactly what Mary Henderson and I tackled in this conversation. She breaks down why the wisdom economy is booming and how experts can build e-learning businesses that are more than just scattered courses and offers. The key? Start with a strong foundation. Instead of jumping straight into selling, take the time to unpack your full inventory—your skills, experiences, and even personal challenges—because that’s where real value lies. Then, create a framework that simplifies complex ideas, delivers results, and ultimately builds a business that can scale.

If you’ve ever thought about monetizing what you know, Mary offers a roadmap to get started. Focus on solving a macro-level problem, define who you serve (beyond a single niche), and build a structured path that leads clients to real outcomes. Because in the end, people don’t just pay for information—they pay for transformation.

About Mary Henderson

Mary Henderson is an internationally recognized Online Business Coach and Digital Business Specialist, helping clients build personal brands.

Mary helps Service Based Business Owners, Coaches, and Consultants systematize, digitalize, and commercialize their knowledge, wisdom, and skills into a scalable and profitable online business and brand so they become an authority in their niche or industry.

Mary Henderson has 20+ years’ experience building 7 and 8-figure businesses and building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the Digital sector.

Mary’s point of difference is her Personal Branding technology, a SaaS Platform that can define a person’s brand essence with the precision that can be applied across all communication touch points. She is also the founder of Lights Cameras Action an end-to-end coaching program that delivers tangible outcomes.

When you engage with Mary Henderson, you access 39,000+ hours of experience, knowledge, and wisdom in Personal Branding, client profiling, lead generation strategies, online course development, sales leadership, content development, and digital acumen.

Mary embraces technology and social media in a big way, and her followers are growing daily.

Mary is a heart-centered, compassionate, and tenacious entrepreneur who thrives on human transformation and witnessing people fulfill their dreams.