We've all been there, when a great idea turns out to be, well, not so great? We’ve all been there, right? That lightning bolt moment where we think, “This is it! This is the idea that’s going to change everything.” And then reality sets in. To share her own “What Was I Thinking?” moment, I’ve invited my friend Jen Edds, the head brassy boss at Brassy Broadcasting Company. Jen had a vision of launching a daily podcast—short, punchy, and everywhere. But just before jumping in, she took a step back and asked herself the tough questions: Was this the right show? Was this sustainable? And most importantly, was this for her audience? What she discovered might just save you from your next over-ambitious content plan. So, grab a cup of coffee and get ready for some laughs, lessons, and a little tough love on making your marketing work for you.

Key Takeaways:

Just because an idea is exciting doesn’t mean it’s the right fit—evaluate sustainability before diving in.

Content should serve your ideal audience, not just chase algorithms.

Marketing your content is just as important as creating it—don’t forget to promote!

Be flexible! You can always pivot and adjust your content strategy as you learn more about what works.

Whether you’re launching a podcast, writing a blog, or creating video content, Jen’s story is a reminder that strategy matters more than sheer volume. And sometimes, the best decision is to scale back before you burn out.

Jenn Edds is the Head Broad in Charge at the Brassy Broadcasting Company