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In this edition of What Went Wrong, I got a chance to explore mistakes, missteps, and the humbling reality that even seasoned pros can land flat on their face with repeat guest Robin Waite. This time, he didn’t come with a polished pitch or a shiny success story. He brought a cautionary tale about Facebook ads, cold leads, and a £9,000 lesson in what happens when you trust the algorithm more than your instincts.
Even Experts Trip Up
Your Audience Isn’t Infinite
Know Enough to Stay Dangerous
When in Doubt, Go Back to What Works
Marketing is Just One Big Science Fair
Takeaways for Business Owners
And maybe most important of all: Marketing isn’t magic. It’s messy, imperfect, and beautifully human—just like us.
Robin is the founder of Fearless Business, a Business Accelerator for Coaches, Consultants and Freelancers.
Having spent 12 year’s running a digital marketing business, Robin pivoted in 2016 to focus on the part of his business he liked the best; training business owners how to be better in business. In 2016 Robin founded Fearless Business, a unique Business Growth Accelerator for Coaches, Consultants and Freelancers so help free them from the sales cycle of doom!
LEARN MORE ABOUT ROBIN
And be sure to look for Robin's new book THE FEARLESS BUSINESS OWNER'S BLUEPRINT
5
105105 ratings
In this edition of What Went Wrong, I got a chance to explore mistakes, missteps, and the humbling reality that even seasoned pros can land flat on their face with repeat guest Robin Waite. This time, he didn’t come with a polished pitch or a shiny success story. He brought a cautionary tale about Facebook ads, cold leads, and a £9,000 lesson in what happens when you trust the algorithm more than your instincts.
Even Experts Trip Up
Your Audience Isn’t Infinite
Know Enough to Stay Dangerous
When in Doubt, Go Back to What Works
Marketing is Just One Big Science Fair
Takeaways for Business Owners
And maybe most important of all: Marketing isn’t magic. It’s messy, imperfect, and beautifully human—just like us.
Robin is the founder of Fearless Business, a Business Accelerator for Coaches, Consultants and Freelancers.
Having spent 12 year’s running a digital marketing business, Robin pivoted in 2016 to focus on the part of his business he liked the best; training business owners how to be better in business. In 2016 Robin founded Fearless Business, a unique Business Growth Accelerator for Coaches, Consultants and Freelancers so help free them from the sales cycle of doom!
LEARN MORE ABOUT ROBIN
And be sure to look for Robin's new book THE FEARLESS BUSINESS OWNER'S BLUEPRINT
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