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You know, I’ve spent years telling business owners to get laser-focused. Find your niche, talk to your niche, sell to your niche. It’s like that old saying: “You can’t please everyone, so pick your people.” But every once in a while, someone comes along and flips my perfectly organized marketing world on its head.
That someone was Matt Diamante, founder of Hey Tony, a marketing agency that helps small business owners tackle SEO and social media in ways that actually work. When Matt pitched me the idea of going broad to find your niche, I raised an eyebrow — and then I leaned in. Because sometimes, you have to plant wildflower seeds everywhere before you find out which patch of soil will let your business bloom.
Start Broad to Get Noticed
Make Social Content Personal and Entertaining
Convert Viral Attention with Consistent, Niche-Focused Follow-Ups
Work Within Your Capacity, But Stay Consistent
People Buy from People, Not Logos
Try These Simple Steps to Launch Your Go Broad Campaign
Test wide topics to see what gets attention, even if it feels unrelated to your core niche at first.
Infuse humor, personal moments, and relatable scenarios into your content. People want to connect with people, not textbook tutorials.
Balance broad reach with targeted follow-up posts aimed at your ideal customer. Viral reach brings them in — niche content converts.
Commit to a realistic, consistent posting schedule. If you can manage a post a day, great. If it’s twice a week, start there. Just don’t disappear.
Own your presence. Your followers want you, not a generic brand. Show up, be seen, and let them get to know the person behind the business.
5
105105 ratings
You know, I’ve spent years telling business owners to get laser-focused. Find your niche, talk to your niche, sell to your niche. It’s like that old saying: “You can’t please everyone, so pick your people.” But every once in a while, someone comes along and flips my perfectly organized marketing world on its head.
That someone was Matt Diamante, founder of Hey Tony, a marketing agency that helps small business owners tackle SEO and social media in ways that actually work. When Matt pitched me the idea of going broad to find your niche, I raised an eyebrow — and then I leaned in. Because sometimes, you have to plant wildflower seeds everywhere before you find out which patch of soil will let your business bloom.
Start Broad to Get Noticed
Make Social Content Personal and Entertaining
Convert Viral Attention with Consistent, Niche-Focused Follow-Ups
Work Within Your Capacity, But Stay Consistent
People Buy from People, Not Logos
Try These Simple Steps to Launch Your Go Broad Campaign
Test wide topics to see what gets attention, even if it feels unrelated to your core niche at first.
Infuse humor, personal moments, and relatable scenarios into your content. People want to connect with people, not textbook tutorials.
Balance broad reach with targeted follow-up posts aimed at your ideal customer. Viral reach brings them in — niche content converts.
Commit to a realistic, consistent posting schedule. If you can manage a post a day, great. If it’s twice a week, start there. Just don’t disappear.
Own your presence. Your followers want you, not a generic brand. Show up, be seen, and let them get to know the person behind the business.
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