Deana Ivey, president and CEO of Nashville Convention & Visitors Corp., discusses the city's decision to focus on the role of music as part of its branding story. She also highlights the importance of the city hosting a wide variety of its own events, the importance of influencers in a city filled with celebrities, and how Nashville has managed to compete with top-tier destinations.

Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.