There were a lot of questions surrounding the storming of the U.S. Capitol last week. Of the many—what should my company say, if anything, about the events in Washington, D.C.?  

My guest, Anthony Hayes, sets out a strategy for how executives can respond to any political or social issue without experiencing the backlash. 

Anthony Hayes has spent more than 15 years in communications, crisis and issue management and political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy. 

© Molly McPherson 2021

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