I had a conversation with Laura Chattington, a strategist who’s helped companies with enough zeros to make your head spin. We didn’t talk about prompts, plugins, or the latest hack for writing Instagram captions in 30 seconds flat. We talked about something much more important: how to make AI part of your marketing strategy instead of just your to-do list.

Laura reframed the conversation around two powerful words: speed and leverage. Yes, AI can make things faster. That part’s obvious. But where it really shines is in its ability to help you dig deeper, make better decisions, and build systems that scale without piling on more complexity.

This episode isn’t about robots taking your job. It’s about how AI can support your brain instead of trying to replace it. Think of it as your intern who works 24/7, never gets tired, and doesn’t whine about the coffee.

AI is a wave, not a trend. Like the internet and social media before it, AI is reshaping business at high speed. This is not just a shiny new toy. It is the next normal.

Speed helps you keep up. Leverage helps you pull ahead. AI doesn’t just cut down your to-do list. It gives you the tools to see patterns, spot inefficiencies, and make better choices across your business.

Think 80/20. Let AI carry the load for repeatable tasks so you can show up fully where it really matters. This is how you create more impact without adding more hours.

Your experience still matters. AI can do a lot, but it can’t replicate your instincts, your voice, or your years of experience. That’s where your competitive advantage lives.

Audit your workflows. Start by identifying systems you run repeatedly. These are perfect candidates for AI support.

Treat AI as a partner, not a tool. Go beyond content creation. Use it to analyze customer feedback, streamline proposals, and test new ideas.

Train your tools. Feed your AI examples, past work, and data from your business. The quality of your input shapes the quality of your results.

Let AI deepen your research. Whether you’re fine-tuning an offer or building a customer journey, AI can help you uncover insights you might miss on your own.

Stay in the driver’s seat. Use AI to scale your thinking, not to replace it. Your voice and judgment still steer the strategy.

About Laura Chattington