Navigating Baby Loss

117: How Ashlie’s Embrace Is Helping Stillbirth Families Get More Time With Their Babies


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Erin Maroon, the founder of Ashlie’s Embrace, a nonprofit that donates Cuddle Cots to hospitals across the U.S. Erin shares the heartbreaking story of losing her daughter Ashlie to stillbirth in 2015 after what was considered a healthy pregnancy. From the shock of those devastating words “Your daughter is dead,” to the raw, confusing hours that followed, Erin opens up about what it was like to hold her baby—and then be told that time was up.

Through her own grief, Erin discovered the Cuddle Cot, a simple but powerful device that helps families spend more time with their babies after stillbirth. What started as a way to see Ashlie's name on something meaningful has grown into a mission that has placed nearly 400 Cuddle Cots in hospitals across the country.

If you've ever wished for more time, or wondered how you could make a difference after your loss, this conversation is for you. It’s honest, emotional, and filled with purpose.

What You’ll Learn in This Episode:

  • What a Cuddle Cot is and why it matters
  • Erin’s personal stillbirth story and the heartbreak of not having enough time
  • How Ashlie’s Embrace started (and exploded)
  • Why giving parents time can change the trajectory of their grief
  • The role of partners, grandparents, and even hospital staff in the grief journey
  • How you can support families and hospitals through advocacy and donations

Resources Mentioned:

  • Ashlie’s Embrace: https://ashleysembrace.org
  • Connect with Ashlie’s Embrace on Instagram, TikTok, Facebook, and LinkedIn
  • Cuddle Cot information: https://www.ashliesembrace.org/

Struggling to tell where grief ends and guilt begins? This free journal is for you. Five gentle, trauma-informed prompts to help release the "what ifs" and reconnect with your baby through love instead of blame. Work through it at your own pace — no pressure, just comfort. Download now at navigatingbabyloss.com/journal

Download my FREE "Guilt and Grief Release Journal" at navigatingbabyloss.com/journal

WHERE TO FIND AND FOLLOW ME!

  • Website- https://www.jennifersenn.com
  • Tik Tok-https://www.tiktok.com/@navigatingbabyloss
  • Instagram-https://www.instagram.com/navigatingbabyloss/
  • You Tube-https://www.youtube.com/channel/UCz-2MCEY5PRiF6p6VB_2lxA



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Navigating Baby LossBy Jennifer Senn

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