Navigating Baby Loss

117: How Ashlie’s Embrace Is Helping Stillbirth Families Get More Time With Their Babies


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Erin Maroon, the founder of Ashlie’s Embrace, a nonprofit that donates Cuddle Cots to hospitals across the U.S. Erin shares the heartbreaking story of losing her daughter Ashlie to stillbirth in 2015 after what was considered a healthy pregnancy. From the shock of those devastating words “Your daughter is dead,” to the raw, confusing hours that followed, Erin opens up about what it was like to hold her baby—and then be told that time was up.

Through her own grief, Erin discovered the Cuddle Cot, a simple but powerful device that helps families spend more time with their babies after stillbirth. What started as a way to see Ashlie's name on something meaningful has grown into a mission that has placed nearly 400 Cuddle Cots in hospitals across the country.

If you've ever wished for more time, or wondered how you could make a difference after your loss, this conversation is for you. It’s honest, emotional, and filled with purpose.

What You’ll Learn in This Episode:

  • What a Cuddle Cot is and why it matters
  • Erin’s personal stillbirth story and the heartbreak of not having enough time
  • How Ashlie’s Embrace started (and exploded)
  • Why giving parents time can change the trajectory of their grief
  • The role of partners, grandparents, and even hospital staff in the grief journey
  • How you can support families and hospitals through advocacy and donations

Resources Mentioned:

  • Ashlie’s Embrace: https://ashleysembrace.org
  • Connect with Ashlie’s Embrace on Instagram, TikTok, Facebook, and LinkedIn
  • Cuddle Cot information: https://www.ashliesembrace.org/

October is Pregnancy and Infant Loss Awareness Month, so I created Life Beyond Loss—a four-week series of free workshops designed to give you the tools and support you need to navigate life after loss. These sessions will help you quiet the guilt, handle hurtful comments with confidence, rediscover who you are, and prepare for those painful milestone dates with a plan. Join me at navigatingbabyloss.com/october
.

Stillbirth moms—you don’t have to do this alone. The Always Loved Club is a new monthly space with live workshops, weekly audio support, private community chat, and Q&As for postpartum and pregnancy after loss. Plus, couples calls every few months. Join us at programs.jennifersenn.com/club.

CLICK HERE TO JOIN MY OCTOBER WORKSHOP SERIES "LIFE BEYOND LOSS"

WHERE TO FIND AND FOLLOW ME!

  • Website- https://www.jennifersenn.com
  • Tik Tok-https://www.tiktok.com/@navigatingbabyloss
  • Instagram-https://www.instagram.com/navigatingbabyloss/
  • You Tube-https://www.youtube.com/channel/UCz-2MCEY5PRiF6p6VB_2lxA



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Navigating Baby LossBy Jennifer Senn

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