Astrea is the publishing arm of Atlas V that aims to close the current gap in distribution for immersive stories that debut on the film festival circuit, but then often don’t make it wider distribution. There’s a lot of optimization, porting, and marketing involved in this process, and I had a chance to catch up with Astrea’s head of distribution Danielle Giroux to talk about their curation and publishing process as well as some selections from their full lineup. We also talk about other distribution options for immersive stories including projection mapped experiences and location-based entertainment. Distribution is one of the biggest open problems for these immersive stories, and Giroux talks about how the festival debut is just the very beginning of the life cycle for an immersive story and how they’re taking a bespoke process for each story that’s in their line-up.