Last year, AmazeVR launched their Into the Hottiverse virtual concert experience at SXSW featuring Megan Thee Stallion before taking it on a VR concert tour at AMC theaters around the United States. This year AmazeVR is back with an even more streamlined production and production process with a K-Pop band named Aespa that their aiming to launch their own VR application with later this summer.

They continue to push the fidelity and resolution up higher and higher as they use bespoke and proprietary pipeline with some AI secret sauce that seamlessly integrates their stereoscopic footage into a spatialized environment. It’s a 2D billboarded process that still manages to convey enough volumetric cues as to create a super compelling volumetric experience.

These types of intimate VR concert and musical experiences shows the power of 360 video technologies, especially for the more non-gaming or non-technical audiences who are searching for new and novel ways to connect with their favorite artists and musicians. So AmazeVR is looking to carve out a unique niche for bringing more and more musical artists into VR through their platform starting with their own custom app slated to launch later this year.

I had a chance to catch up with Lance Drake, Creative Director & Director of Content at AmazeVR as well as with Seth Kwon, Head of Business at AmazeVR at SXSW to hear about their latest production and upcoming plans for where they’re planning to take the AmazeVR platform in the future. Keep an eye on their app as it launches later this year as it could be a catalyst to start to bring even more people in to VR.