In this podcast episode, Brendan breaks down four lead gen personalities and a 12-month focus plan that creates predictable, scalable income. Learn how the highest-earning agents build their business around their strengths, not by forcing themselves into strategies that don’t fit.

Why listen
 • You will learn why cold calling and door knocking are optional, not mandatory
 • You will identify your dominant lead gen personality and choose one primary lane
 • You will use the 12-Month Mastery Framework to turn focus into consistent listings
 • You will avoid Scattered Agent Syndrome and stick with what works

Chapters
 00:00 The big mistake agents make about lead gen
 00:56 Why cold calling is not the only path to success
 02:26 Personality 1: The Prospector
 03:17 Personality 2: The Networker
 04:09 Personality 3: The Internet Influencer
 05:29 Personality 4: The Direct Marketeer
 06:42 One lead source beats dabbling
 07:50 The 12-Month Mastery Framework
 09:30 The compound effect of focus
 10:21 How to choose your lead gen personality
 11:12 Clarity and commitment
 11:50 Scattered vs. focused agents

Resources
 • Free Agent Playbook: https://www.listingbeast.com/scriptbook
• 5 Money Models of a Listing BEAST: https://shorturl.at/uH1z4

About Brendan Bartic
 National real estate coach and creator of the Listing BEAST Method. Built Colorado’s top listing team and sold more than $1B in real estate. Brendan helps hardworking agents master listings and build real freedom.

Stay connected
 Facebook: https://www.facebook.com/brendan.bartic
Instagram: https://www.instagram.com/brendanbartic/
Linktree: https://linktr.ee/brendanbartic
LinkedIn: https://www.linkedin.com/in/brendanjbartic/

Legal
 This show is for education and entertainment. Follow all federal and local solicitation laws and the Do Not Call List.

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