Jessie Cohen started representing immersive stories back at Sundance 2013 when she was working for the Sundance Film Festival for the New Frontier section. She eventually transitioned from trying to represent every New Frontier project through the festival into working directly with virtual reality directors and artists who were exhibiting their work through Jessie Cohen PR and Consulting. She then came back to represent festivals like Sundance New Frontier, Venice Immersive, and London International Film Festival while also representing immersive storytellers as well as working with Chris Milk and Supernatural to represent the emerging market of VR fitness.

Cohen spoke up at the Art of Reviewing Immersive Art and Entertainment panel at Venice Immersive that I was speaking at, and we had set an intention to find a time to capture more about her insights from having a front-row seat of navigating the relationship to the press and emerging artists and storytellers for the past decade. I had a chance to catch up with Cohen at SXSW where she recounts some of the highlights of coverage that she’s been able to help facilitate, as well as reflect on how ultimately it comes down the stories and creative processes of these artists that keeps her engaged in this emerging market and ecosystem for immersive art and entertainment.