On the podcast today we have Alexander Gilmanov, and he's sharing his story of transitioning from freelancer to agency manager, now overseeing a team of 43. With a focus on WordPress ecosystem, Alexander discusses his leadership approach, avoiding negative motivation and instead fostering a culture of trust and positive reinforcement. He elaborates on the nuances of team management and the benefits of smaller, independent teams coordinated across departments like development, marketing, and support. Key tools like Google Suite, Slack, Jira, and Notion are integral to his operations. His story highlights the importance of community engagement, learning from industry leaders, and the necessity of continuously seeking suitable team members for sustainable management.