This week on The SCALEit Method®, Allison talks with global growth evangelist, business strategist, author, and keynote speaker, Tiffani Bova. Allison and Tiffani talk about the importance of technology in business and how Tiffani took strategic growth initiatives that have been around for decades and modernized them for today's business world.

Topics Include:

• Learning business through carnivals
• Getting into the technology space in the mid 90's
• Biggest struggle for marketers in terms of sales and innovation
• The bright spots of the pandemic for businesses
• What companies are doing wrong for the growth of their businesses
• Why we need to think about our growth IQ
• The experience of using a product or service
• The paths of Growth IQ
• What we can learn from Sears and similar companies
• And so much more…

Tiffani Bova is a global growth evangelist, Salesforce business strategist, author, and keynote speaker. She wrote Wall Street Journal bestselling book Growth IQ: Get Smarter about the Choices that will Make or Break your Business.

Tiffani helps companies scale through innovative business models and technology. She published her bestselling book Growth IQ in 2018, which outlines 10 key steps to driving your company's growth. She has been featured in Financial Times, Forbes, The Economist, MSNBC, USA Today, Bloomberg, The Wall Street Journal, Harvard Business Review, Fortune, and more.

Mentioned in the Episode:

Website - https://www.tiffanibova.com/

Salesforce's Website - https://www.salesforce.com/au/blog/

Linkedin - https://www.linkedin.com/in/tiffanibova/

Instagram - https://www.instagram.com/tiffanibova/?hl=en

Facebook - https://www.facebook.com/TiffaniBova

Twitter - https://twitter.com/Tiffani_Bova

Growth IQ Book - https://www.tiffanibova.com/book/

What's Next Podcast - https://www.tiffanibova.com/whats-next-podcast/

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