This week, host Andrew Bellavia is joined by Xinke Liu, co-founder of direct-to-consumer hearing aid company, Orka. The company was founded in 2018 with the aim of creating a more user-friendly and accessible hearing aid experience.   

Liu explains that a convergence of factors made it the right time to start Orka, such as the passage of the OTC legislation, enhanced technological capabilities, and her own personal experience struggling with hearing loss.   

Orka hearing aids are available online and once ordered, customers then work with a remote audiologist to program them for their specific hearing loss.  

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