Beyond Better with Stacy Ennis

123. How to get a book deal, with book proposal coach Richelle Fredson


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Nearly every author I meet wants to be traditionally published. But the path to get a book deal can feel darn near impossible. Not only do you have to create a book proposal, which is a massive project in and of itself, but you then need to pitch agents. Where is an aspiring author to start?

Well, Richelle Fredson is here to help in this week’s episode. As a book proposal coach and publishing consultant, Richelle has worked with aspiring and published authors to create impactful book concepts and competitive book proposals. In this episode, we cover:

  • What a nonfiction book proposal is and why authors need one
  • The key components of a nonfiction book proposal
  • How an author’s platform, credentials, and other aspects factor into their ability to get signed by a publisher
  • Common misconceptions about the process of looking for an agent and landing a deal
  • Tips for making your proposal stand out and getting your dream book deal
  • Richelle is the former director of publicity and book marketing for Hay House, and also served in acquisitions, so she knows her stuff. This was a fantastic conversation—don’t miss it!

    Learn more about Richelle:

    • Instagram @richellefredson
    • Facebook
    • LinkedIn
    • Website
    • Podcast: Bound + Determined
    • Show notes:

      • How to Create an Influential Author Platform guide 
      • Follow me on:

        • Instagram @stacyennis
        • Facebook @stacyenniscreative
        • LinkedIn
        • Youtube @stacyennisauthor
        • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.


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          Beyond Better with Stacy EnnisBy Stacy Ennis

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