This is the one fear that keeps so many brilliant accountants and bookkeepers stuck in compliance, doing work they've outgrown at prices that haven't changed in years. You know you could deliver incredible value with advisory, but you're terrified your existing clients will say no, or worse, think you're ripping them off. So, you do nothing, watching from the sidelines as other advisors build the practice you dream of.

Today, we're going to dismantle that fear. I'm going to show you why the belief that "my clients won't pay" is based on a series of false assumptions that are killing your practice before it even has a chance to grow. This isn't about your clients—it's about you projecting your own discomfort with premium pricing onto them and robbing them of the transformation they desperately need.

In this episode, I’ll teach you how to identify the two types of clients in your current base—the "Transformables" and the "Settlers"—and give you the exact, non-salesy script to transition the right clients to advisory. This is how you stop making decisions for your clients and start offering them the value they've been secretly hoping for all along.

Key Takeaways

1. What are the three massive—and false—assumptions you're making about your clients that are keeping your advisory practice from ever getting off the ground?
2. How can you instantly tell the difference between a "Transformable" client who is secretly ready for advisory and a "Settler" who just wants compliance (and why you don't need all of them to convert)?
3. What is the exact, non-salesy script you can use to offer advisory to a long-term client without making them feel like you're just ripping them off with a sudden price hike?
4. Why is offering advisory not just a price increase for the same service, but a completely new category of value that even your most price-sensitive clients will evaluate differently?
5. What are your clients really thinking when you're just doing their compliance? (Hint: It’s not about how cheap you are; it's about the problems that are keeping them awake at night).

Want more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: ⁠⁠⁠⁠⁠⁠⁠https://info.businessadvisoracademy.com/toolkit⁠⁠⁠⁠⁠⁠⁠

It gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.