By Reza Hooda
The podcast currently has 184 episodes available.
In this episode, I’m diving deep into one of the biggest challenges accountants face: how to charge for all that “off-the-cuff” advice we often give away for free.
I’m breaking down my approach to getting paid for the value you provide without resorting to hourly billing. I walk you through my “give away advice, charge for implementation” model – a method that helps you support clients with valuable insights while making sure you’re compensated when it’s time to take action.
We’ll cover real-world examples, like turning those quick tax-saving tips into paid services. Instead of throwing out advice in a meeting and hoping clients see the value, I show you how to position your expertise so that when they want results, they’re ready to pay for it.
You’ll learn the art of communicating value upfront so that clients don’t see you as a “free advice hotline.” We’ll also explore how to create a structure around advice-based services, including simple ways to package these as part of your monthly fees, so clients know access to your brainpower is baked into their investment with you.
If you’re ready to stop giving away your expertise for free and start charging for every bit of value you bring to the table, this episode is for you!
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If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
In this episode, I’m giving you a behind-the-scenes look at everything I’ve been up to, from a deep-dive session on building a referral system to my journey back from sunny Dubai to cloudy England.
I dive into the essentials of creating a referral process that works. I share tips on systemising referral requests through client meetings, feedback surveys, and a simple language shift to get more immediate introductions.
Plus, I’m exploring how building a niche can naturally attract more of your ideal clients, creating partnerships that keep referrals coming in without relying on constant posting or networking.
If you’re curious about setting up an effortless referral system and becoming the go-to expert in your field, tune in to learn the exact steps I’m using to make it happen!
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
This week, I’ve been all about making the most of my time in Dubai and Muscat for Capture Accounting.
I met up with clients and connected with industry experts, ensuring our relationships remain strong and beneficial. I’m also creating content that builds credibility—think in-depth podcasts and YouTube videos—so that people find us easily when searching for advice on setting up and doing business in Dubai.
I’m going deeper into serving content creators and influencers, helping them navigate the move to tax-free destinations like Dubai. With a niche focus, I’m building authority that generates leads on autopilot, instead of relying solely on social media posts.
I even took a quick trip to Oman to explore potential opportunities and meet contacts, making this week all about growth and valuable connections.
Curious about creating strategic, long-lasting content and attracting ideal clients without chasing referrals or daily posts? Tune in to this episode to learn more!
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
This week, I’ve been all about growth and content creation strategies for accounting firm owners.
I hosted a webinar showing how firms are landing £10k+ in fees without relying on social media or expensive marketing agencies. It’s about using smarter systems and focusing on what works.
I also spent time with a mastermind group, refining strategies and discussing the power of content creation. I’m building evergreen content—blogs, YouTube videos—that answers key questions for my audience and keeps driving leads. It’s all about creating valuable content that ranks on Google and works for you long-term, unlike fleeting social media posts.
Now, I’m heading to Dubai to film more interviews and content around the biggest questions clients ask about living and doing business in Dubai.
Want to know how to build lasting content, attract high-value clients, and scale your firm without the grind? Tune in to this episode to find out!
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
I recently joined a high-level mastermind that’s completely changed the game for me.
In just the last few months, I’ve invested 25k into my own growth and the results have been incredible. From scaling through YouTube ads to sharpening my public speaking skills, I’m seeing real, measurable growth.
I’ve stepped away from the daily grind, and now I’m focused on working ON my business, not just in it. It’s all about finding shortcuts, investing in yourself, and working smarter, not harder.
Curious how I’m doing it? Listen to this episode to find out!
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
I left PwC in January 2008 to buy a small accounting firm.
Just weeks later, the world went into financial meltdown—the 2008 crisis. I was the guy mortgaged to the hilt, taking a 70% pay cut, trading my cozy PwC job for the unknown, right in the middle of the worst financial crisis since the Great Depression.
People thought I was crazy. But what’s even crazier? How I ran that business in the first 5 years!
I made every mistake possible. No one teaches you how to price, win work, or manage a team in accountancy training. I was working crazy hours, undercutting to win clients, and micromanaging everything.
It took a chance webinar in 2014 to completely change my business. I scaled to £1 million and finally got out of the day-to-day grind.
Hear the full story in this 60-minute interview with my star student, Tej Gill. It’s all on my YouTube channel. Check it out👇
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
I recently sat down with a brilliant accounting firm owner who's absolutely smashing it.
In just 2.5 years, this chap has more than doubled his practice, turning it into a 7-figure firm. Impressive, right?
He's taken a traditional 3-person outfit and transformed it into a modern 10-person powerhouse. No more trading time for money - he's now all about taking a share of the value.
This savvy owner's stepped away from the daily grind and is now focusing on working ON the business. He's invested in himself, found shortcuts to growth, and even managed to cut down his hours. Talk about working smarter, not harder!
But wait, there's more! He's positioned himself as an expert, which led to him being featured in The Times. Fancy that!
Want to know who this superstar is? It's none other than my star student, Tej Gill. You've got to hear his story - it's proper inspiring stuff.
Listen in to this episode and you'll get the full scoop on how Tej's transformed his business and pick up some top tips for your own accounting practice.
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
Want to know how to get more prospects to say YES? In this episode, I'm sharing my tried-and-tested method for running effective sales meetings that convert.
You'll learn how to ask the right questions in the right order, positioning yourself as the guide who can help your prospects achieve their goals.
I'll walk you through the psychology of getting prospects to admit they need your help, and show you how to tailor your solution to their specific needs.
Plus, I'll reveal why your marketing efforts are crucial for making sales a breeze.
Tune in to discover how to make your sales process smoother, more confident, and ultimately more successful. It's time to turn those prospects into clients!
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1200+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
Should you give a discount to your clients? In this episode, I share my recent experience buying a car and how it relates to pricing in your accounting firm.
You'll learn why giving discounts can be harmful to your business. I explain three key reasons to avoid discounting: it sets a precedent, affects trust, and undermines your pricing integrity.
Discover how standing firm on your prices can actually increase client trust and respect. I'll show you why clients asking for discounts often still want to buy from you.
Listen for practical insights on maintaining strong pricing strategies and building more profitable client relationships. This episode will help you confidently handle discount requests and protect your firm's value.
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
Follow me on Instagram here
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
Are you looking to boost your profits from compliance services? In this episode, I share valuable insights on how to make your accounting practice more profitable.
I discuss the importance of pricing your services correctly and explain why you should charge monthly fees instead of annual lump sums. You'll learn about the benefits of using a pricing system and how it can help you avoid leaving money on the table.
I also reveal how my firm has achieved significant growth through annual price increases and by offering a one-stop-shop service model. This approach includes compliance, financial advisory, and VFO services.
Tune in to discover how you can transform your accounting practice into a more profitable and scalable business. Don't miss out on these game-changing strategies!
----------
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
The podcast currently has 184 episodes available.
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