What happens when two accountants from the same town — running similar firms, coaching programmes, and helping clients move to Dubai — finally sit down for a chat?

You get real talk. No fluff.

In this episode, Jeri from Smooth Accounting and I dive into:

The hiring mistakes that cost us time and sanity

How we've built lean, flexible teams using AI and results-only work environments

Why setting high standards isn’t “harsh” — it’s the fairest thing you can do

What KPIs actually matter when you’re managing people remotely

How marketing isn’t just for clients — it’s how you attract the right team

Plus, we open up about how we run businesses that don’t need us — even while soaking up the sun in Dubai.

If you’re struggling to hire, feeling burnt out managing people, or curious about how to build a results-driven culture… this episode is packed with insights you won’t hear anywhere else.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

What happens when you write down a goal, take action — and a year later, you’re flying across the world to speak on stage?

In this reflective solo episode, I share the behind-the-scenes of my recent trip to GroCon in Utah — the best conference I’ve ever attended — and the powerful lessons it reaffirmed:

Why getting out of your comfort zone is the only way to grow

How I went from nearly getting sacked at PwC to being flown across the world to teach firm owners

Why you don’t need to be a “natural” to create content or become known

The power of long-term thinking and what’s possible in just a decade

A reminder that marketing still matters — even in the age of AI

Whether you’re feeling stuck, unsure where to start, or questioning if you’ll ever “make it” — this episode is your reminder that the only thing separating you from your goals is action.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m speaking with Amy Salmon of Accevo Accounting — who started her firm just nine months ago and has already crossed six figures in revenue.

We dive deep into:

💥 The exact moment Amy decided to launch her firm (on a train, with a book!)
💥 How she found the courage to leave her senior job and go all in
💥 Why she picked recruitment as her niche — and how it’s paid off
💥 What she did to attract her first clients and land a £38K/year fee
💥 How she’s building a full outsourced finance team for her clients
💥 Why niching has helped her stand out, price confidently, and scale faster
💥 The steps she’s taking now to bring in her first team members and move into an office

If you’re in your first year of practice — or wondering whether to finally go all in on a niche — this conversation is a must-listen. Amy's story is packed with honest lessons, mindset shifts, and actionable takeaways.

Let me know what stands out to you — I love hearing which part hits home.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m giving you a behind-the-scenes look at what’s been going on this past week — including a new client win (closed after one call) and some powerful insights from my own learning and coaching.

I’ll walk you through:

💥 How one podcast episode led to a £10k+ per year client — and why long-form content is so powerful
💥 The 7 habits I see highly successful entrepreneurs consistently practice
💥 How I structure my health, learning, and mentorship to keep scaling
💥 Why thinking in decades (not months) is the secret to compounding growth
💥 The real reason building a personal brand feels uncomfortable — and why you need to do it anyway

If you’ve been wondering how to stay consistent, keep growing, and build something meaningful over the long term, I think you’ll find this one packed with practical takeaways.

Let me know what you think — always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m sharing why podcasting (or vodcasting) is one of the highest-leverage strategies I’m doubling down on — and why you should seriously consider it too.

I’ll walk you through:

🎙 Why I flew to Dubai for just 24 hours to record 4 episodes
🎙 How podcasting is helping me grow both my accountancy firm and coaching business
🎙 What makes podcast content so powerful (and how it stacks up to social media)
🎙 The easy way to get started — even if you don’t know what to say or feel uncomfortable on camera
🎙 Why podcasting works even better before you niche down
🎙 How to turn a single episode into weeks of marketing content

If content creation feels overwhelming or inconsistent — but you know you need to build authority, trust, and visibility — this episode is packed with simple ways to do it with minimal time investment.

Let me know if it sparks something for you — and if you record your first episode, send me the link. I’d love to give it a watch.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m talking to you about the one big domino — the single problem that, if you solve it, knocks down everything else in your firm that’s been keeping you stuck.

I’ll walk you through:

💥 Why most accountants avoid marketing (and what it’s costing them)
💥 The one system I built that means we win new clients every week — even when I’m abroad
💥 How niching into content creators opened the door to expansion in Dubai and now Qatar
💥 Why referrals stop working (and what to replace them with)
💥 The psychology behind pricing fears — and how to overcome it
💥 Why ads can work for accountants — and the math that proves it
💥 What to focus on each week if you want to build a system that brings in clients on autopilot

If you know marketing is the thing you keep avoiding — but also the thing that would change everything — this episode is your permission slip (and the game plan) to finally take action.

Let me know what you think — I always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m giving you a full behind-the-scenes look at how we’ve just restructured our team — now 15 people strong — and what that means for how we run the practice day to day.

I’ll walk you through:

💥 Why we split the team into Compliance and Client Services
💥 How we made 3 key hires (including our first qualified chartered accountant)
💥 The exact structure of the team — who's reporting to who and why
💥 When hiring apprentices does and doesn’t make sense
💥 Why I don’t believe in practice managers anymore
💥 Our gross margins and how we’re planning to maintain them as we grow
💥 The mindset shift that helps me hire confidently — even when it feels risky

If you’re thinking about growing your team (or feeling stuck with the one you have), I think you’ll find this one really useful.

Let me know what you think — always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

AI is moving fast — but are you keeping up?

In this episode, I share how I’m using tools like ChatGPT and Claude in my firm (and coaching business) to:

✅ Draft emails, reports, and even legal replies
✅ Supercharge my team’s productivity
✅ Handle tax research and onboarding in minutes
✅ Move away from report-based pricing to something way more valuable

I also reveal the one new feature that blew my mind — and how it's changing how I approach complex tax planning.

If you’ve been meaning to experiment with AI but haven’t quite got around to it… this one’s for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Tried every marketing tactic and still not seeing results?

In this episode, I reveal the real reason your SEO, ads, cold emails, and networking efforts aren’t working—and how to fix it.

You'll learn:

✅ Why every marketing tactic works (and doesn’t)

✅ The one shift I made that transformed my results

✅ How positioning trumps all when it comes to winning better clients

If you’re tired of throwing spaghetti at the wall and want a marketing strategy that actually works—this one’s for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

I just hit 201 podcast episodes—that’s over 4 years of weekly content!

But here’s the thing… I wasn’t always a content creator. A few years ago, I hadn’t even recorded a single video.

Now? My content brings in leads on autopilot, builds trust at scale, and helps me grow my businesses without chasing clients.

In this episode, I share:
✅ How to start creating content (even if you hate being on camera)
✅ Why video, podcasts & blogs help you stand out from the competition
✅ My simple system for turning content into clients

If you’ve been hesitant to put yourself out there, this is your sign to start. You don’t have to be great to start, but you have to start to be great.

🎧 Listen here

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675