In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling.

I’ll walk you through:

💥 Why I’m happy to let go of a client worth nearly 5% of turnover
💥 The real reason we’re growing faster (hint: it's not referrals)
💥 How niching has helped our team deliver better and charge more
💥 The 5-year plan to take the firm to £5M and beyond
💥 What you need to build influence in your sector (even without a big audience)
💥 And the tough lesson I learned after getting banned from LinkedIn

If you’re feeling stuck with marketing or unsure how to grow without burning out — this episode will show you exactly where to focus.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m sharing exactly how I run my business from anywhere without being tied to a laptop or an office.

This past week, I was away in the Lake District with the family. No laptop. Just my phone. And yet everything still ran smoothly, content got posted, team got instructions, and leads kept coming in.

Here’s what I cover:

💬 The power of asynchronous communication and why it’s a game-changer
📲 How I use tools like Slack, Notion, and Frame to run everything from my phone
📦 How I manage 1,000+ pieces of content with just one assistant
🎥 Why context-driven systems save time and reduce errors
💡 The mindset shift that made freedom my #1 business goal

If you’ve ever dreamt of working less while getting more done and doing it all from anywhere in the world, this one’s for you.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I reflect on a full-on day in London and the powerful lessons it reinforced about focus, momentum, and guarding your time as an accounting firm owner.

You'll hear:

Why one of our biggest clients might be leaving—and why I'm okay with it

The mindset shift that allows you to stop fearing client loss

How to protect your time like your most valuable asset

Why focus and saying “no” leads to faster growth

A behind-the-scenes look at our highest-revenue month yet

I also share how I batch meetings, how I approach big decisions, and why building a pipeline of ideal clients changes the game. Whether you're still chasing new work or worried about losing a big client, this episode will give you a calm, focused path forward.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

This episode didn’t start in my usual car studio — it started with a chaotic morning, major traffic on the M25, and me arriving 25 minutes late to speak at Accountex.

But that stressful journey turned into a powerful lesson.

In this episode, I share what happened, and more importantly, what it reminded me about decision-making, momentum, and why perfection is overrated.

I talk about:

The mindset shift that helped me go from overthinking to taking bold action

Why waiting until everything is “perfect” will keep you stuck

How to build momentum even when you don’t have clarity

Why caring what others think is holding you back more than you realise

And a simple way to create accountability to follow through

If you’ve been putting off a key decision or waiting for the ideal moment to start — this episode is your sign.

You don’t need to be great to start.
But to be great, you have to start.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

What happens when two accountants from the same town — running similar firms, coaching programmes, and helping clients move to Dubai — finally sit down for a chat?

You get real talk. No fluff.

In this episode, Jeri from Smooth Accounting and I dive into:

The hiring mistakes that cost us time and sanity

How we've built lean, flexible teams using AI and results-only work environments

Why setting high standards isn’t “harsh” — it’s the fairest thing you can do

What KPIs actually matter when you’re managing people remotely

How marketing isn’t just for clients — it’s how you attract the right team

Plus, we open up about how we run businesses that don’t need us — even while soaking up the sun in Dubai.

If you’re struggling to hire, feeling burnt out managing people, or curious about how to build a results-driven culture… this episode is packed with insights you won’t hear anywhere else.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

What happens when you write down a goal, take action — and a year later, you’re flying across the world to speak on stage?

In this reflective solo episode, I share the behind-the-scenes of my recent trip to GroCon in Utah — the best conference I’ve ever attended — and the powerful lessons it reaffirmed:

Why getting out of your comfort zone is the only way to grow

How I went from nearly getting sacked at PwC to being flown across the world to teach firm owners

Why you don’t need to be a “natural” to create content or become known

The power of long-term thinking and what’s possible in just a decade

A reminder that marketing still matters — even in the age of AI

Whether you’re feeling stuck, unsure where to start, or questioning if you’ll ever “make it” — this episode is your reminder that the only thing separating you from your goals is action.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m speaking with Amy Salmon of Accevo Accounting — who started her firm just nine months ago and has already crossed six figures in revenue.

We dive deep into:

💥 The exact moment Amy decided to launch her firm (on a train, with a book!)
💥 How she found the courage to leave her senior job and go all in
💥 Why she picked recruitment as her niche — and how it’s paid off
💥 What she did to attract her first clients and land a £38K/year fee
💥 How she’s building a full outsourced finance team for her clients
💥 Why niching has helped her stand out, price confidently, and scale faster
💥 The steps she’s taking now to bring in her first team members and move into an office

If you’re in your first year of practice — or wondering whether to finally go all in on a niche — this conversation is a must-listen. Amy's story is packed with honest lessons, mindset shifts, and actionable takeaways.

Let me know what stands out to you — I love hearing which part hits home.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m giving you a behind-the-scenes look at what’s been going on this past week — including a new client win (closed after one call) and some powerful insights from my own learning and coaching.

I’ll walk you through:

💥 How one podcast episode led to a £10k+ per year client — and why long-form content is so powerful
💥 The 7 habits I see highly successful entrepreneurs consistently practice
💥 How I structure my health, learning, and mentorship to keep scaling
💥 Why thinking in decades (not months) is the secret to compounding growth
💥 The real reason building a personal brand feels uncomfortable — and why you need to do it anyway

If you’ve been wondering how to stay consistent, keep growing, and build something meaningful over the long term, I think you’ll find this one packed with practical takeaways.

Let me know what you think — always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m sharing why podcasting (or vodcasting) is one of the highest-leverage strategies I’m doubling down on — and why you should seriously consider it too.

I’ll walk you through:

🎙 Why I flew to Dubai for just 24 hours to record 4 episodes
🎙 How podcasting is helping me grow both my accountancy firm and coaching business
🎙 What makes podcast content so powerful (and how it stacks up to social media)
🎙 The easy way to get started — even if you don’t know what to say or feel uncomfortable on camera
🎙 Why podcasting works even better before you niche down
🎙 How to turn a single episode into weeks of marketing content

If content creation feels overwhelming or inconsistent — but you know you need to build authority, trust, and visibility — this episode is packed with simple ways to do it with minimal time investment.

Let me know if it sparks something for you — and if you record your first episode, send me the link. I’d love to give it a watch.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m talking to you about the one big domino — the single problem that, if you solve it, knocks down everything else in your firm that’s been keeping you stuck.

I’ll walk you through:

💥 Why most accountants avoid marketing (and what it’s costing them)
💥 The one system I built that means we win new clients every week — even when I’m abroad
💥 How niching into content creators opened the door to expansion in Dubai and now Qatar
💥 Why referrals stop working (and what to replace them with)
💥 The psychology behind pricing fears — and how to overcome it
💥 Why ads can work for accountants — and the math that proves it
💥 What to focus on each week if you want to build a system that brings in clients on autopilot

If you know marketing is the thing you keep avoiding — but also the thing that would change everything — this episode is your permission slip (and the game plan) to finally take action.

Let me know what you think — I always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675