What Good Employees Want and Building Your Personal Brand

Struggling to find the right team members for your practice? This episode dives into what makes top talent choose you—and how your personal brand can make all the difference.

Fresh off the success of hiring a senior client manager, I share the key learnings and strategies from the process.

You’ll discover:
→ Why alignment of values and goals is the foundation of successful hiring.
→ How to create an Employee Value Proposition (EVP) that attracts A-players.
→ The critical role of multiple touchpoints in the hiring process for senior roles.
→ Why showcasing your workplace culture online is non-negotiable.

I also explore:
→ How building a personal brand can help you attract both clients and team members.
→ The power of social media for accountants—and why only 1% are creating content.
→ Practical steps to start documenting your journey and building your online presence.

If you’ve been hesitant about putting yourself out there, make it your New Year’s resolution to start. Building a personal brand isn’t just for influencers; it’s for leaders like you who want to create opportunities and stand out in a crowded market.

Have feedback or want to share your journey? Send me a message on LinkedIn—I’d love to hear from you.

Enjoy the festive season and get ready to make 2025 your best year yet!

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

The Final System for Building a Freedom Firm

Ever wondered what it really takes to run an accountancy practice that doesn’t rely on you?

In this episode, I reveal the final system I’ve implemented that’s unlocking true freedom for my firm—and it’s all about hiring.

You’ll discover:
→ Why a transparent salary and progression structure transforms team dynamics.
→ How I’m building a hiring system to recruit top talent on autopilot.
→ The importance of aligning roles with clear expectations and responsibilities.
→ The tools and processes I use to streamline interviews and onboarding.

I also share:
→ How I created a salary framework that ensures fairness while encouraging growth.
→ The benefits of proactive hiring six months before you need it.
→ Insights from my recent cold email success, where positioning made all the difference.

Plus, for those keen to refine their own hiring strategies, I’ve crafted a cold email template and a comprehensive role expectations framework. Send me a message on LinkedIn if you’d like a copy.

If you’re ready to elevate your practice and take a step closer to building a true freedom firm, this episode is for you.

Let me know your thoughts on LinkedIn—I’d love to hear where you are in your journey!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

How to Attract and Hire Top Talent for Your Accountancy Firm

Struggling to find the right people for your growing practice? You’re not alone. Hiring top talent is one of the biggest challenges firm owners face, and in this episode, I’m sharing exactly how I tackle it.

From leveraging LinkedIn Sales Navigator to crafting irresistible job ads, I walk you through my hiring process step by step.

You’ll learn:
→ How to position your firm to attract A-players who share your values.
→ The importance of creating an Employee Value Proposition (EVP).
→ Why you should always be recruiting – even before you need to hire.
→ My proven LinkedIn strategy to connect with potential candidates.

I also discuss:
→ The benefits of using tools like Fathom AI to streamline the hiring process.
→ How to structure interviews to focus on alignment and culture fit.
→ Why hiring slow and firing fast can save your business.

If you’re ready to build a team that can grow with your firm and provide exceptional service to your clients, this episode is for you.

Take a listen and let me know your thoughts on LinkedIn. I’d love to hear your feedback!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

From Great Processes to Even Better Profits

How do you streamline your accountancy practice while delivering an exceptional client experience?

In this episode, I walk you through the systems I’ve built to automate workflows and onboard clients with ease.

You’ll discover:
→ Why first impressions in the sales process matter more than anything else.
→ The tools I use to create a seamless prospect-to-client journey.
→ How to integrate pricing, CRM, and onboarding into one efficient system.
→ The mindset shift needed to hire the right people and build a culture fit.

I also share my latest project: developing software to centralise sales, pricing, and onboarding. You'll hear about the challenges, lessons, and why I believe taking risks is worth it.

If you’re an accountant ready to elevate your practice and save time while increasing profits, this episode is for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

From Garage Beginnings to an Award-Winning Firm

How do you take a family business from a garage to an award-winning accounting firm?

In this episode, Reza speaks with Arun Sachdev of Sachdev Accountants.

Arun shares how he transformed the firm his grandfather started in 1972 into a modern, thriving practice.

You’ll discover:
→ How to position yourself to charge higher fees.
→ The mindset shift needed to transition from accountant to entrepreneur.
→ The key hires that allow your firm to run smoothly without you.
→ Why specialising can be the turning point for your business.

Arun also reveals how a trip to Dubai inspired his vision, the bold decision to purchase a building with no funds to develop it, and how creating an unforgettable client experience changed everything.

If you’re an accounting firm owner looking to take your practice to the next level, this episode is for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

In this episode, I’m taking you behind the scenes of a unique experience: a meeting with a top 10 accounting firm and the surprising challenges they face.

I’ll share my candid advice to them and reveal how their struggles are actually similar to those of smaller firms. We discuss the limitations of hourly billing, the benefits of value-based pricing, and how their resistance to change is holding them back. For firms like yours, this is a reminder of the advantage you have in being nimble and adaptable.

I also walk you through a busy week at my practice, from leading an important strategy meeting with my “generals” (my key managers) to taking back the reins on sales calls. You’ll hear how I coach my team to improve their sales skills using real call recordings and scripts, as well as the ways we use our content to pre-qualify leads, making our sales process more effective.

We’ll dig into why I believe in creating a culture of appreciation, how I communicate my vision to my team, and why I’m committed to maintaining a flexible, supportive work environment.

Tune in to learn:

This episode is packed with strategies you can use to lead your team, elevate your sales approach, and get paid fairly for the value you bring. Dive in, and as always, let me know what you think—I’d love to hear from you!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

In this episode, I’m diving deep into one of the biggest challenges accountants face: how to charge for all that “off-the-cuff” advice we often give away for free.

I’m breaking down my approach to getting paid for the value you provide without resorting to hourly billing. I walk you through my “give away advice, charge for implementation” model – a method that helps you support clients with valuable insights while making sure you’re compensated when it’s time to take action.

We’ll cover real-world examples, like turning those quick tax-saving tips into paid services. Instead of throwing out advice in a meeting and hoping clients see the value, I show you how to position your expertise so that when they want results, they’re ready to pay for it.

You’ll learn the art of communicating value upfront so that clients don’t see you as a “free advice hotline.” We’ll also explore how to create a structure around advice-based services, including simple ways to package these as part of your monthly fees, so clients know access to your brainpower is baked into their investment with you.

If you’re ready to stop giving away your expertise for free and start charging for every bit of value you bring to the table, this episode is for you!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

In this episode, I’m giving you a behind-the-scenes look at everything I’ve been up to, from a deep-dive session on building a referral system to my journey back from sunny Dubai to cloudy England.

I dive into the essentials of creating a referral process that works. I share tips on systemising referral requests through client meetings, feedback surveys, and a simple language shift to get more immediate introductions.

Plus, I’m exploring how building a niche can naturally attract more of your ideal clients, creating partnerships that keep referrals coming in without relying on constant posting or networking.

If you’re curious about setting up an effortless referral system and becoming the go-to expert in your field, tune in to learn the exact steps I’m using to make it happen!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

This week, I’ve been all about making the most of my time in Dubai and Muscat for Capture Accounting.

I met up with clients and connected with industry experts, ensuring our relationships remain strong and beneficial. I’m also creating content that builds credibility—think in-depth podcasts and YouTube videos—so that people find us easily when searching for advice on setting up and doing business in Dubai.

I’m going deeper into serving content creators and influencers, helping them navigate the move to tax-free destinations like Dubai. With a niche focus, I’m building authority that generates leads on autopilot, instead of relying solely on social media posts.

I even took a quick trip to Oman to explore potential opportunities and meet contacts, making this week all about growth and valuable connections.

Curious about creating strategic, long-lasting content and attracting ideal clients without chasing referrals or daily posts? Tune in to this episode to learn more!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

This week, I’ve been all about growth and content creation strategies for accounting firm owners.

I hosted a webinar showing how firms are landing £10k+ in fees without relying on social media or expensive marketing agencies. It’s about using smarter systems and focusing on what works.

I also spent time with a mastermind group, refining strategies and discussing the power of content creation. I’m building evergreen content—blogs, YouTube videos—that answers key questions for my audience and keeps driving leads. It’s all about creating valuable content that ranks on Google and works for you long-term, unlike fleeting social media posts.

Now, I’m heading to Dubai to film more interviews and content around the biggest questions clients ask about living and doing business in Dubai.

Want to know how to build lasting content, attract high-value clients, and scale your firm without the grind? Tune in to this episode to find out!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! 

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0