This week, I’m diving into one of the biggest bottlenecks inside accounting firms.

Pricing.

More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the table.

I break down:

• Why charging by the hour makes less sense than ever in the AI era
• Why your real value is not the tax return or accounts
• The hidden value accountants forget to charge for
• Why access to you is the most valuable thing clients buy
• How pricing systems remove you as the bottleneck
• The variables that should drive pricing
• Why clients should pay upfront and monthly
• How to stop “making up fees” on the fly
• The psychology behind premium pricing and client choice
• How AI and agents are changing the future of accounting firms

I also share behind-the-scenes updates on building Power Pricing, how AI is helping me build faster than traditional development ever could, and why systems are becoming essential for firms that want more time, better clients, and higher profits.

If you’ve ever struggled with pricing confidently, this episode is for you.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I go from talking about loneliness as a firm owner… to where AI is rapidly taking the accounting profession.

I share my thoughts on:

• Why most accountants still feel stuck despite working harder than ever
• How joining the right community changes your standards and beliefs
• Why human relationships still matter in an AI world
• The real reason some firms grow fast whilst others stay trapped in the weeds
• How I used Claude AI to prepare accounts, working papers, and financial statements
• Why the pace of AI change is much faster than most people realise
• What firm owners should actually focus on over the next few years

I also talk about buying back your time, building a business that gives you more freedom, and why the future belongs to accountants who learn to combine technology with strong business skills.

This one is part mindset, part strategy, and part glimpse into what’s coming next for the profession.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you want a firm that gives you more time, money, and freedom, this episode is for you.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down what actually moves the needle in your firm.

The fundamentals that drive money, time, and freedom.

You’ll discover:

→ Why AI only works when you have a proper system behind it
→ The 3 core systems every firm must build first
→ How to attract high-quality clients without relying on referrals
→ Why pricing systems unlock serious profit (especially with existing clients)
→ The conversion mistakes keeping your fees stuck at low levels

I also share how I’m using AI daily to build, fix, and run systems faster than ever.

But more importantly, why sales and marketing are still your biggest leverage points.

If you’re distracted by tools but struggling to grow, this will refocus you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up.

But the real topic today is something I see holding so many accountants back…

Money mindset.

If you’re struggling to raise your prices, it’s rarely about tactics.

It’s about belief.

I break down why we project our own views about money onto clients, how that limits what we charge, and a simple but powerful reframe that can change everything:

👉 Money is just a “thank you token”.

We also touch on:

If you want to charge more, think differently about money, and stay ahead of what’s coming with AI… this one’s for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Inside this episode:

And a big one:
You’re holding yourself back more than you think.

Not because of skill.
But because of what you think other people might say.

This episode will get your head straight and your focus back where it needs to be.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share what’s really been going on behind the scenes. From building software to running accelerators, and how AI has completely changed the way I work, build, and deliver results.

This one is raw. Practical. And a glimpse into where things are heading.

You’ll discover:
→ How I’ve used AI to help accountants generate leads within weeks, not months
→ Why knowing what “good” looks like is the real unlock with AI
→ The tools and systems I’ve built to shortcut execution for my clients
→ How AI is helping me build and launch a SaaS product from scratch

I also talk about:
→ The reality of building software, from fast wins to frustrating bugs
→ How to identify processes in your firm that AI can improve immediately
→ Why most people still aren’t using AI properly (and what to do instead)
→ Practical ways to automate admin, data entry, and client workflows

And towards the end, I break down:
→ How to safely use AI with client data (and what to check)
→ Simple prompts to get started if you’re unsure where to begin
→ Where AI agents and automation are heading next

If you want to save time, move faster, and actually implement what you already know you should be doing, this episode will open your eyes.

Message me “Reza’s Brain” if you want access to the AI tool I’ve built from my own content.

And if you’re ready to go deeper, keep an eye out for the next cohort of the accelerator.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share what I’ve been building over the past few weeks and why it’s completely changed how I see business, software, and even entire professions.

I’ve gone from zero coding knowledge to building a full SaaS product in a matter of days.

And it’s opened my eyes.

You’ll discover:

→ Why the AI hype is not hype at all and what most people are getting wrong.
→ The different levels of AI users and where you currently sit.
→ How I built a full software product, website, and marketing system without developers.
→ Why traditional roles like developers and even parts of the legal profession are under threat.

I also walk you through my latest project, Power Pricing.

From idea to live product.

From sales and pricing to onboarding and automation.

You’ll hear how I’ve embedded everything I’ve learned over the years into one system that saves time, removes friction, and improves client experience.

This isn’t theory.

This is real, happening now.

If you’re not leaning into AI yet, you risk being left behind.

If you are using it, this will show you what’s actually possible.

And why this might be the biggest opportunity you’ll see in your lifetime.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share how I think about KPIs in my own firm, what I measure, what I ignore, and why most firms are still tracking the wrong things.

You’ll discover:

→ Why I believe KPIs should help you make better decisions, not just create more admin.

→ Why I don’t believe timesheets tell you anything useful.

→ How I think about measuring team output and capacity properly.

→ The revenue allocation method I use to work out whether team members are generating a real return.

→ The team-wide KPIs I track to drive the right behaviours, like Google reviews and referrals.

I also share a behind-the-scenes update on the accelerator, the results members are getting, and the progress I’m making with the Power Pricing tool.

If you want a more practical way to think about performance in your firm, this episode will give you plenty to work with.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I’m sharing how AI is changing the game for accountancy firm owners and why I genuinely think the firms that lean into it now will have a huge advantage over the ones that don’t.

I also give you a bit of a behind-the-scenes update on life in Qatar, what’s been going on over here lately, and how that has affected my routine over the last few weeks.

I’ll walk you through:

💥 How I’ve used AI to build a pricing, proposal and onboarding tool far quicker than traditional developers

💥 Why this could become one of the biggest leverage points in your firm

💥 How I’m using AI in marketing to create content, lead magnets and positioning tools

💥 The way I’m using transcripts to give AI real context so the outputs are actually useful

💥 How AI is helping with hiring, interviews, job specs and team feedback

💥 Why I now see AI as more than just a tool and more like a senior team member

💥 What I think is coming next with AI agents and how that could reshape bookkeeping and lower-level workflows

If you’ve been curious about AI but haven’t properly got stuck in yet, this episode should give you plenty of practical ideas.

Let me know what lands with you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down the real reason most accountants stay stuck on low fees.

It is not your market.
It is not your clients.
It is your pricing confidence.

I share a simple story from home that proves the point.
If you do not ask for a higher price, you will never get it.

You’ll discover:
→ Why pricing is emotional first, logical second
→ How your self belief sets your fee ceiling
→ The question that changes everything: have you actually asked
→ Why “people in my area won’t pay that” is just a limiting belief
→ What happens when you reprice properly and who usually leaves

I also explain why higher paying clients buy peace of mind, not cheap compliance.
And why the clients who pay the least often create the most noise.

If you want more profit, less stress, and a clearer path to a freedom firm, this one is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.