The Profitable Accountant Podcast

By Reza HoodaBusiness Entrepreneurship Marketing Management

The Profitable Accountant Podcast episodes

July 16#254 Why Your To Do List Is Quietly Killing Your Firm
In this episode, I'm back after a few weeks off, walking along the beach in Fareham on a 28 degree UK evening.
And I explain exactly why the podcast disappeared.
It wasn't discipline. It was friction.
I break down:
The real reason I stopped recording for weeks (and why it had nothing to do with motivation)
The four criteria every habit needs before it will ever stick
Why environment design beats willpower every single time
The reason your to do list guarantees you'll never feel finished
Why nobody can book a call with me before 1pm, and what that time is for
The difference between deep work and busy work your brain will lie to you about
Why your inbox is a place for other people's agendas
How I now run my businesses from my phone by talking to Claude instead of typing
The two high leverage activities you should be working on every single week
Why I stopped going to my own office and started working in a coffee shop

I also share what's been going on behind the scenes: the PAC LIVE event in Newbury on the 1st of July, our team day and the 2030 growth plan for Capture, and the Power Positioning Accelerator cohort that's just wrapped up.
This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.
If you've ever struggled to find time for the work that actually moves your firm forward, this episode is for you.
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
31 min
June 19#253 Which Social Media Platform Should You Actually Be On?
This week, I'm tackling a question I get asked more than almost any other.
Which social media platform should you actually be on?
And what on earth should you post once you're there?
I break down:
Why a podcast feels lonely while social media doesn't, and what that taught me about marketing
The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch
Why "when you confuse, you lose" should shape every post you write
The one platform I'd tell any accountant to start with, and why the algorithm is on your side
Why your audience is on LinkedIn even when you're convinced they're not
How to create content that gets a booked call, not just likes
The contrarian truth about using AI to write your posts, and why I ignore the people who say don't
Why video will make you stand out, especially if you're a female accountant
How one of my Accelerator members found a warm lead worth £25-30k in fees within a week of posting daily

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.
If you've ever stared at a blank screen wondering what to post or where, this episode is for you.
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
30 min
June 12 #252 I Just Replaced Part of My Team With AI
In this episode, I share how AI is transforming the way I work, market, create content, build systems, follow up with prospects, and even prepare accounts and tax returns.
More importantly, I explain what this means for accountants and firm owners.
Inside this episode you'll discover:
✅ Why I believe many accountants are still only scratching the surface of AI
✅ How I'm using Claude to save hours every week
✅ The AI-powered client acquisition system we're building inside Power Positioning Accelerator
✅ How AI can help you create content, dashboards, lead magnets and outreach campaigns
✅ Why LinkedIn remains the fastest route to winning new clients
✅ Practical examples you can start using immediately
If you're wondering how AI will impact your firm over the next few years, this episode is essential listening.
----
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.
33 min
May 18 #251 Why You Need A Pricing System (And How To Set It Up)
This week, I’m diving into one of the biggest bottlenecks inside accounting firms.
Pricing.
More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the table.
I break down:
• Why charging by the hour makes less sense than ever in the AI era
• Why your real value is not the tax return or accounts
• The hidden value accountants forget to charge for
• Why access to you is the most valuable thing clients buy
• How pricing systems remove you as the bottleneck
• The variables that should drive pricing
• Why clients should pay upfront and monthly
• How to stop “making up fees” on the fly
• The psychology behind premium pricing and client choice
• How AI and agents are changing the future of accounting firms
I also share behind-the-scenes updates on building Power Pricing, how AI is helping me build faster than traditional development ever could, and why systems are becoming essential for firms that want more time, better clients, and higher profits.
If you’ve ever struggled with pricing confidently, this episode is for you.
----
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.
37 min
May 11 #250 Why The Best Accountants Still Struggle To Grow
In this episode, I go from talking about loneliness as a firm owner… to where AI is rapidly taking the accounting profession.
I share my thoughts on:
• Why most accountants still feel stuck despite working harder than ever
• How joining the right community changes your standards and beliefs
• Why human relationships still matter in an AI world
• The real reason some firms grow fast whilst others stay trapped in the weeds
• How I used Claude AI to prepare accounts, working papers, and financial statements
• Why the pace of AI change is much faster than most people realise
• What firm owners should actually focus on over the next few years
I also talk about buying back your time, building a business that gives you more freedom, and why the future belongs to accountants who learn to combine technology with strong business skills.
This one is part mindset, part strategy, and part glimpse into what’s coming next for the profession.
This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.
If you want a firm that gives you more time, money, and freedom, this episode is for you.
----
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
36 min
May 04 #249 Why AI Might Be Slowing Down Your Firm (Not Scaling It)

In this episode, I break down what actually moves the needle in your firm.
The fundamentals that drive money, time, and freedom.
You’ll discover:
→ Why AI only works when you have a proper system behind it
→ The 3 core systems every firm must build first
→ How to attract high-quality clients without relying on referrals
→ Why pricing systems unlock serious profit (especially with existing clients)
→ The conversion mistakes keeping your fees stuck at low levels
I also share how I’m using AI daily to build, fix, and run systems faster than ever.
But more importantly, why sales and marketing are still your biggest leverage points.
If you’re distracted by tools but struggling to grow, this will refocus you.
----
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
24 min
April 27#248 This Changed How I See Money
In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up.
But the real topic today is something I see holding so many accountants back…
Money mindset.
If you’re struggling to raise your prices, it’s rarely about tactics.
It’s about belief.
I break down why we project our own views about money onto clients, how that limits what we charge, and a simple but powerful reframe that can change everything:
👉 Money is just a “thank you token”.
We also touch on:
Why different clients value things differently
Why you must give pricing options
The link between investing and actually taking action
Real examples of how we’re using AI in the firm to save serious time

If you want to charge more, think differently about money, and stay ahead of what’s coming with AI… this one’s for you.
----
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
30 min
April 20#247 The £299 Accountant And Why AI Will Eat Them First
Inside this episode:
Why you don’t need to be “special” to build a freedom firm
The real skills that actually grow a business (hint: not accounting)
How AI is changing everything and why now is the best time to build
The hiring ladder and how to buy back your time step by step
The trap of chasing too many ideas (and how to stay focused)
Why most accountants are racing to the bottom… and how to avoid it
The shift to VFO and how to land higher-value clients

And a big one:
You’re holding yourself back more than you think.
Not because of skill.
But because of what you think other people might say.
This episode will get your head straight and your focus back where it needs to be.
----
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
30 min
April 13 #246 Claude Is Blowing My Brain
In this episode, I share what’s really been going on behind the scenes. From building software to running accelerators, and how AI has completely changed the way I work, build, and deliver results.
This one is raw. Practical. And a glimpse into where things are heading.
You’ll discover:
→ How I’ve used AI to help accountants generate leads within weeks, not months
→ Why knowing what “good” looks like is the real unlock with AI
→ The tools and systems I’ve built to shortcut execution for my clients
→ How AI is helping me build and launch a SaaS product from scratch
I also talk about:
→ The reality of building software, from fast wins to frustrating bugs
→ How to identify processes in your firm that AI can improve immediately
→ Why most people still aren’t using AI properly (and what to do instead)
→ Practical ways to automate admin, data entry, and client workflows
And towards the end, I break down:
→ How to safely use AI with client data (and what to check)
→ Simple prompts to get started if you’re unsure where to begin
→ Where AI agents and automation are heading next
If you want to save time, move faster, and actually implement what you already know you should be doing, this episode will open your eyes.
Message me “Reza’s Brain” if you want access to the AI tool I’ve built from my own content.
And if you’re ready to go deeper, keep an eye out for the next cohort of the accelerator.
----
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
26 min
April 06 #245 AI - The Hype Is Real
In this episode, I share what I’ve been building over the past few weeks and why it’s completely changed how I see business, software, and even entire professions.
I’ve gone from zero coding knowledge to building a full SaaS product in a matter of days.
And it’s opened my eyes.
You’ll discover:
→ Why the AI hype is not hype at all and what most people are getting wrong.
→ The different levels of AI users and where you currently sit.
→ How I built a full software product, website, and marketing system without developers.
→ Why traditional roles like developers and even parts of the legal profession are under threat.
I also walk you through my latest project, Power Pricing.
From idea to live product.
From sales and pricing to onboarding and automation.
You’ll hear how I’ve embedded everything I’ve learned over the years into one system that saves time, removes friction, and improves client experience.
This isn’t theory.
This is real, happening now.
If you’re not leaning into AI yet, you risk being left behind.
If you are using it, this will show you what’s actually possible.
And why this might be the biggest opportunity you’ll see in your lifetime.
----
If you’ve enjoyed my podcasts, here’s how you can get more value from me:
Free stuff
Get a free copy of my book The Four Pillars from here
Watch a short 8 min video on how you can win new clients whilst you sleep here
Join 1500+ accountants owners in the Profitable Accountant Free Facebook group
My inner-circle
Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!
For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.
30 min