In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up.

But the real topic today is something I see holding so many accountants back…

Money mindset.

If you’re struggling to raise your prices, it’s rarely about tactics.

It’s about belief.

I break down why we project our own views about money onto clients, how that limits what we charge, and a simple but powerful reframe that can change everything:

👉 Money is just a “thank you token”.

We also touch on:

If you want to charge more, think differently about money, and stay ahead of what’s coming with AI… this one’s for you.

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