Think social media is the only way to grow your business? Think again. 

In this episode, Amanda C. Watts shares how she built her business using offline strategies; networking, speaking, writing, and personal outreach. Learn how to establish authority, gain high-value clients, and create long-term business growth without relying solely on social media.

Key Takeaways:

Direct Outreach Builds Trust : A well-crafted email or personal phone call can open doors that no amount of social media engagement can.

Community Involvement Strengthens Brand Visibility: Sponsoring events, running workshops, and engaging in local media create deeper, trust-based relationships.

Leverage Existing Client Relationships: Happy clients are your best marketing tool; referrals and testimonials can boost credibility more than any ad campaign.

Public Speaking Establishes Authority: Speaking at industry events positions you as an expert and creates immediate trust with potential clients.

Writing A Book Expands Your Reach: A book showcases your expertise and serves as a long-term marketing asset for attracting clients.

Podcasting Builds A Loyal Audience: Engaging with listeners regularly helps create deep connections and authority in your industry.

Your Story Is Your Greatest Marketing Tool: Authentic storytelling helps you stand out, resonate with your audience, and build trust.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Today, Amanda C. Watts sits down with Business Advisor Academy client Cindy Vindasius, founder of Vindasius Advisory, to discuss her transformative journey from high-level consulting to creating a scalable advisory business. 

Cindy shares how she struggled with articulating her expertise in a way that resonated with her ideal clients and how Amanda’s Business Advisor Academy helped her gain clarity, structure her knowledge into a signature system, and confidently price her high-value advisory offers.

This conversation is a must-listen for accountants, consultants, and finance professionals looking to break free from hourly consulting and create scalable, high-ticket advisory services.

Key Takeaways:

• Finding Clarity In A Niche Market: Cindy struggled to articulate her expertise in ERP readiness and found the Business Advisor Academy’s methodology essential in defining and communicating her value.
• Building A Scalable Business Model: Instead of remaining trapped in consulting, Cindy developed a structured advisory framework that scales beyond one-on-one work.
• The Power Of A Signature System: Creating a clear, step-by-step methodology was the turning point in Cindy’s transformation, making her expertise digestible and sellable.
• Marketing Beyond Finance: Cindy discovered that understanding marketing is just as critical as technical expertise, and learning how to communicate the value changed everything.
• Premium Pricing With Confidence: Cindy now offers a tiered advisory model, with prices ranging from $10K to $20K+ per month, highlighting the value of structured advisory services over traditional consulting.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Think your biggest competition is the accountant down the road? Think again. In today’s episode of the Business Advisor Podcast, Amanda C. Watts introduces The Competitive Ladder™ - a game-changing framework that reveals the hidden competitors stealing your high-value clients. From business coaches to AI software, marketers, and beyond, we uncover why business owners choose them over you - and how you can position yourself as the only logical choice.

Key Takeaways

• Your Competition is Bigger Than You Think: Business owners don’t just compare you to other accountants. They’re also considering business coaches, marketing agencies, and software tools.
• Other Accountants Create a Race to the Bottom: Without clear differentiation, accountants compete on price or familiarity, making it harder to win premium clients.
• Business Coaches Sell the Vision, Not the Service: They tap into emotions and promise transformation, making advisory services feel like a "nice-to-have" rather than a must-have.
• Marketers & Software Tools Steal Your Clients' Budgets: AI-driven tools and marketing agencies position themselves as the key to growth, leaving little room for advisory.
• Winning Against Competitors Requires Positioning, Not Price Cuts: Productizing your services, creating a signature framework, and selling clear outcomes will make you the only logical choice.
• Urgency Sells: Make Advisory a Priority: Show clients why every month without financial strategy is costing them money, just like marketers create urgency around leads and visibility.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Amanda C. Watts explores how good advisors and consultants can transform into great ones and significantly increase their income and impact. Whether you're facing a growth plateau, hesitant to invest strategically, or struggling with the fear of the unknown, Amanda provides 27 actionable strategies to break through barriers and take your business to the next level. She covers essential steps such as reassessing your business model, enhancing marketing techniques, and cultivating a growth mindset to achieve long-term success.

Key Takeaways

• Breaking Through the Plateau: Learn how to reassess your business model, evaluate your pricing, and align your services with market needs.
• Investing Strategically: Discover the power of smart investments that generate significant ROI and streamline business operations.
• Overcoming Fear of the Unknown: Shift your mindset to embrace challenges and uncertainties as opportunities for growth.
• Effective Marketing Strategies: Position yourself as a thought leader through content marketing, social media, and optimized digital presence.
• Growth Mindset: Stay ahead by committing to continuous learning, networking, and seeking mentorship.

Connect With Amanda C. Watts on LinkedIn

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Let’s unpack the secrets to selling advisory and consulting services like a premium brand. Advisors and consultants often struggle with landing high-value clients, avoiding price wars, and standing out in a crowded market. Amanda reveals the core problems - selling advice instead of outcomes, blending in rather than standing out, and failing to position as premium - and offers actionable strategies to package, position, and price services effectively. 

Amanda illustrates how perception is reality and how advisors can elevate their brand to attract premium clients, command higher fees, and deliver transformational results.

Key Takeaways

• Don’t Sell Advice, Sell Solutions: Clients value measurable outcomes and transformation over advice or frameworks.
• Stand Out from the Crowd: Differentiation is key. A generic brand invites price competition, while a unique value proposition attracts premium clients.
• Position Yourself as Premium: High-value clients want exclusivity, certainty, and excellence—not the cheapest option.
• Packaging, Positioning, and Pricing (The 3 Ps): Create structured, outcome-driven offers; differentiate your brand; and set premium prices that reflect your expertise.
• The Power of Perception: Elevate your brand presentation to command respect and higher fees.
• Deliver a Premium Client Experience: High-end clients expect seamless, high-touch, concierge-level service.
• Avoid Common Pitfalls: Generalist positioning, low pricing, and vague offers lead to price-sensitive, low-value clients.
  
  

Connect With Amanda C. Watts on LinkedIn

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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If you’re struggling to land high-value clients, this episode is your roadmap to success. Amanda C. Watts breaks down the 5 reasons why premium clients might not be choosing your firm and offers actionable strategies to transform your business. From refining your messaging to mastering enrollment conversations, discover how to attract the clients who value your expertise and are eager to invest.

Key Takeaways:

• The importance of articulating your value
• How to refine your messaging to resonate with ideal clients
• The art of creating irresistible, client-focused offers
• Why expert positioning is key to standing out
• Tips for closing high-value clients through enrollment conversations

Don’t miss this opportunity to transform your approach to client attraction. Listen now, and share this episode with a fellow service professional who could benefit.

Connect With Amanda C. Watts on LinkedIn

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

In 2025's first episode of the Business Advisor Podcast, Amanda C. Watts dives into the psychology of high-end sales. Learn why business owners are willing to invest $1K–$5K+ per month in advisory services and how you can position yourself as their vital partner and essential to their success.

Key Takeaways:

• Understand the "Why" Behind High-End Sales: Business owners don't buy services; they buy outcomes that transform their business.
• Transformation Over Transactions: High-value clients seek game-changing shifts, not incremental improvements. Business advisory provides this.
• Fear of Staying Stuck: Clients invest when the risks of inaction outweigh the cost of premium services.
• The Need to Feel Heard: Active listening builds trust and positions you as an empathetic advisor.
• Trust Drives Decisions: Authenticity and integrity are non-negotiable for sophisticated buyers.
• Certainty in Results: Clients need to feel confident you can deliver the transformation they desire

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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In the final episode of 2024, Amanda C. Watts reflects on a transformative year for accountants and service professionals. She discusses the journey from overworked practitioners to empowered, confident business advisors who are creating both financial success and personal freedom. Sharing highlights and achievements, Amanda celebrates the community’s accomplishments. Looking forward, she sets the stage for 2025 by focusing on building "Freedom Practices," empowering accountants to generate significant revenue while reclaiming their time and redefining their roles as trusted advisors. With gratitude, Amanda signs off for the year, encouraging listeners to embrace freedom and prepare for an impactful new year.

Key Takeaways

• Freedom as a Core Goal: Success isn't just about more clients or revenue; it's about creating a practice that serves your life and provides freedom.
• Transformational Results in 2024: Over £47 million in additional revenue was collectively generated by clients, with many transitioning to high-value advisory roles.
• Signature Accomplishments: Launch of the Business Advisor Academy, Certified Professional Business Advisor™ program, and The Freedom Tribe community.
• Invitation to join The Freedom Tribe: Amanda invites all listeners to join the thriving global community that she launched earlier this year. Click here to visit.
• Advisory Model Success: Clients shifted from charging low fees for compliance work to commanding premium fees for advisory services.
• Looking Ahead to 2025: Focus on creating "Freedom Practices," where professionals can earn £500k annually while working only 10 hours a week.
• Gratitude and Reflection: Amanda expresses deep appreciation for her listeners and the transformative journeys they've undertaken.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Speak to you in the next episode...

In this episode of The Business Advisor Podcast, Amanda C. Watts dives into the transformative power of audacity in business. Audacity - often described as guts, spunk, or boldness - is the secret ingredient that sets top business advisors apart from the rest. Drawing on personal experiences, client success stories, and her VITAL Operating System framework, Amanda reveals how embracing audacity can help business advisors face adversity, challenge the status quo, and create meaningful impact. By fostering courage, resilience, and authenticity, service professionals can evolve from technical experts to industry leaders who generate higher income, drive client success, and build lucrative, impactful advisory firms.

Key Takeaways: 

• Audacity Redefined: It’s not about being loud or extroverted. Audacity is about having the courage to stand firm in your convictions and lead with authenticity.
• Resilience and Agility: Overcoming adversity builds resilience, and agility is key to staying ahead in a rapidly changing business environment
• Overcoming Adversity: True audacity means using adversity as fuel to grow stronger, not as an excuse to quit.
• Bold Action Breeds Success: Success doesn’t come from playing it safe. Amanda emphasizes the importance of bold, calculated risks and stepping outside of your comfort zone.
• The VITAL Operating System: Amanda’s unique framework (Value, Impact, Trust, Agile, and Lucrative) is a roadmap for business advisors to create lasting success. Audacity fuels every part of the VITAL system.
• The Daily Dozen Routine: Amanda’s daily reflection and planning process to stay VITAL, measure progress, and prepare for bold action.
• Constructive Conflict is Crucial: Don’t shy away from challenging client assumptions and lead with conviction, not deference. This is where the most growth happens for you and your clients.
• Shift from Compliance to Advisory: Transition from compliance-focused work to advisory-first services to create a more lucrative, sustainable business model.
• Action-Oriented Mindset: Success requires action, not passive observation—embrace bold, calculated risks to achieve growth

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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In this episode, we explore the often-overlooked aspect of business success: your own internal transformation. By focusing on personal growth and development, you can unlock your full potential, and create a thriving practice and lasting impact.

Key Takeaways:

• The Importance of Self-Awareness: Understand your strengths, weaknesses, and limiting beliefs.
• The Power of Leadership: Develop your leadership skills and inspire your team.
• The Impact of Mindset: Shift your mindset from scarcity to abundance and embrace a growth mindset.
• The Benefits of Emotional Intelligence: Learn to manage your emotions and build strong relationships.
• The Power of Purpose: Align your actions with your values and goals.
• Practical Practices for Internal Growth: Implement daily practices to cultivate self-awareness, leadership, and emotional intelligence.
• The Ripple Effect of Internal Transformation: Your personal growth will positively impact your business and those around you.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Speak to you in the next episode...