Ever felt that selling a £2,000 service is an uphill battle? In this eye-opening episode, I dismantle the myth that lower prices mean easier sales. She reveals why selling a £20,000 advisory offer is not only more profitable but also psychologically easier for both you and your client.

I show you how premium pricing fundamentally shifts the dynamic from a transactional cost to a committed investment, attracting clients who respect your expertise and are ready for transformation. I also explain how charging what you're worth doesn't just change your clients; it changes you, compelling you to step up as a confident leader. Learn to escape the compliance hamster wheel by building an offer that solves major problems and positions you as the strategic partner you were meant to be. This is a must-listen for any advisor ready to stop undercharging and start building a more respectful and manageable business.

Key Takeaways

1. Low pricing attracts problematic, transactional clients.

"When you price low, you don't make it easier for the client. You actually make it harder for both of you." - Amanda C. Watts

2. Premium pricing commands commitment and builds stronger relationships.

"Someone investing £20,000 or dollars doesn't want to bargain. They're actually wanting a result. They have got skin in the game." - Amanda C. Watts

3. The price you set determines the leader you become.

"When you charge £20,000 or $20,000 a year, you actually start to lead... you speak with more confidence because you're finally being paid in alignment with your value." - Amanda C. Watts

4. High-value offers are about selling transformation, not time.

"If you price low, people treat you like a pair of hands. If you price high, they trust you to help them with the big decisions." - Amanda C. Watts

5. Confidence is a result of raising your prices, not a prerequisite for it.

"You don't raise your prices when you feel confident; you feel confident when you raise your prices. And people say, 'Yes.' That is the shift." - Amanda C. Watts

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Does the thought of "selling" make you feel awkward, pushy, or fake? You're not alone. Many advisors love helping clients but dread the sales process. In this episode, I flip the script on selling, reframing it not as a necessary evil but as a powerful form of service.

I introduce the "SELL Method," a four-part framework designed to help you approach every client conversation with confidence and integrity. You'll learn why your discomfort is actually a sign of your integrity and how to turn it into a strength. Discover how to build unshakeable belief in your services, lead conversations with clarity, and make a decisive ask without feeling like a hard-nosed salesperson. I also feature the memorable "Lighthouse" analogy; this episode provides the mindset shift and practical steps you need to stop hiding your value and finally become the trusted guide your clients are searching for.

Key Takeaways:

1.      Reframe Selling as an Act of Service: Your primary goal isn't to win a deal but to genuinely help the person in front of you. 

"When you show up to help instead of to win, people really feel it. And energy in everything changes." – Amanda C. Watts

2.      Build Confidence from Evidence, Not Hype: Systematically collect proof of your impact to anchor your belief in the value you provide.

"People buy your certainty before they buy your solution. And if you don't believe in how great you are, why would anybody else?" – Amanda C. Watts

3.      Lead the Conversation with Clarity: Clients are often overwhelmed. They don't need another option; they need a clear path. Your role is to listen, diagnose, and confidently recommend a plan.

"In the absence of guidance, people default to what they know, which usually means nothing or picking the cheapest option." – Amanda C. Watts

4.      Failing to Ask is a Disservice: If you genuinely believe you can help someone, it's your professional duty to make a clear and direct offer. 

"You are not here to make friends; you are here to make change. So you close the deal, not by being pushy, but by being decisive." – Amanda C. Watts

5.      Withholding Your Help is Neglect: The most significant shift is realising that hiding your valuable services to avoid discomfort is ultimately selfish. 

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Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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I’m here to save you months of frustration and guesswork when launching your advisory offer. I've seen too many brilliant advisors create services that nobody buys, or worse, that lead to complete burnout. I know this pain firsthand—my first offer had me driving three hours each way for a client and earning next to nothing. It was messy and unsustainable, and I was miserable.

That experience forced me to develop a system, my 7-step Launch Ready Method, that I'm sharing with you today on this episode of the Business Advisor Podcast. This isn't about selling fluff or just "building a funnel". It's the essential groundwork for creating a profitable, scalable advisory service that clients are genuinely eager to buy. I’ll walk you through everything from validating the real problem to marketing with purpose, so you can build a “Freedom Practice” that serves you, not a “Monster Business” that drains you. Let’s build something that truly works.

Key Takeaways

1. Start with the Client's Pain, Not Your Product.

"Great advisory offers aren't built in your head. They're built in response to what your clients actually want and what others aren't giving them." - Amanda C. Watts

2. Package Transformation, Not Time: Clients don't purchase hours, tasks, or a list of deliverables; they invest in a clear and desirable outcome. 

"People don't buy time; they buy results. They buy momentum, they buy clarity and progress, and they buy transformation." - Amanda C. Watts

3. Price on Impact, Not Effort: Your fee should be a reflection of the value and transformation you create, not the hours you work. 

"Your clients... don't want to buy hours. They want to buy the result, the return, and the relief that they get from actually working with you." - Amanda C. Watts

4. Intentionally Design Your Business Model for Freedom.

"If you don't stop to think about your business structure, the monster business builds itself." - Amanda C. Watts

5.  Never launch a new offer to the public without first testing it in a controlled environment. 

"The goal here is not for you to be perfect. It's about feedback, its proof, and its confidence in what works and clarity on what doesn't." - Amanda C. Watts

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Have you ever quoted a price and instantly regretted it? I know that feeling—the knot in your stomach when you know your services are life-changing, but you lower the fee just to get the “yes”. It’s a cycle that traps so many of us in an overworked, underpaid, and unfulfilling business.

In this episode, I'm pulling back the curtain on why this happens and how to fix it for good. It's not about being greedy; it's about being smart and pricing with purpose. I’ll introduce you to my simple but powerful framework, the Value Triangle, which aligns your self-belief, the results you deliver, and how clients perceive you. This is the key to confidently charging what you're truly worth and finally building a business that gives you the freedom, energy, and income you deserve. It’s time to stop guessing and start earning.

Key Takeaways:

1. If an advisor doesn't fundamentally believe in their own value, no pricing strategy will work, as they will always find a way to discount or undercharge.

"Your pricing will never rise higher than your self-worth." - Amanda C. Watts

2. Clients Invest in Outcomes, Not Effort.
"They actually care about what is going to be different after they work with you. They care about the transformation." - Amanda C. Watts

3. How an advisor is branded and positioned can be more influential on their fee than the service itself. 

"The work might be the same that you're doing, but that perceived value – that is where the profit lives." - Amanda C. Watts

4. Premium clients are looking for a confident expert to solve their problems, and an unusually low fee signals a lack of confidence and value.

"When your prices are too low, high-value clients don't take you seriously. They actually want results, and they want to feel confident when they make a buying decision." - Amanda C. Watts

5. Productising Your Service Creates Clarity and Confidence.
"When you productise your value, you stop guessing, and you start building a business around what actually works." - Amanda C. Watts

Preview for Next Week!

Get ready for Episode 97: 7 Steps to Creating & Launching Your Advisory Offer

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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In this episode, I’m tackling a topic I'm incredibly passionate about: why short-form content platforms like Instagram, TikTok, and Reels are a trap for serious business advisors. I know it might sound controversial, but I believe these platforms, which are built for distraction and escapism, are the wrong place to build the deep trust required to attract premium clients.

When you pour your valuable insights into 60-second videos or catchy carousels, you're whispering in a hurricane. You're showing up where your ideal clients go to switch off, not to make critical business decisions. Instead of chasing fleeting visibility and "fire emoji" engagement, I want to show you a better way. I share the power of the "Netflix Effect"—creating long-form, binge-worthy content that allows potential clients to connect with your expertise on a deeper level. I share real-life stories, from my own experience buying a treadmill to clients who followed my work for years before hiring me, to prove that authority and trust are built through depth, not just frequency. My goal is to help you shift your strategy from being just another face in the scroll to becoming a respected authority whose future clients are pre-sold on your value before they even book a call.

🧠 Key Takeaways:

1. Short-form content creates a false sense of productivity without delivering real clients.
"I can guarantee these things are not bringing you leads, sales, or real results from business advisory clients." - Amanda C. Watts

2. The context of a platform is more important than the content itself.
"Even the most brilliant insight is going to fall flat if it's delivered at the wrong time in the wrong place or to the wrong mindset." - Amanda C. Watts

3. Meaningful trust cannot be built in 60-second increments.
" Trust doesn't come in 60 seconds or less. It comes when people feel like they are truly understood." - Amanda C. Watts

4. Advisors should leverage "binge-worthy" long-form content to build deep connections.
"Just like watching six episodes of a series makes you feel emotionally connected to the characters, long-form content helps people feel emotionally connected to you." - Amanda C. Watts

5. The primary marketing goal for an advisor should be authority, not visibility.
"authority comes from showing your thinking, not just your face." - Amanda C. Watts

Preview for Next Week!

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Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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In this episode, I tackle one of the most requested topics from our community: how to create content that cuts through the noise and builds trust with premium advisory clients.

I reveal why most advisors are stuck in a cycle of inconsistent posting and ineffective marketing—and how to break free. I’ll walk you through a clear, actionable strategy for creating content that doesn’t just get seen, but actually converts leads into high-value clients.

Whether you're struggling with what to say or frustrated that your content isn’t bringing in the right people, this episode gives you the tools to build a powerful content system that works for you, even on repeat.

🧠 Key Takeaways

1. Focus your content on solving your client's real problems at every stage of their journey, not on showcasing your own expertise.

“Content has to speak to real problems. It has to show that you understand what your clients are going through.” -Amanda C. Watts

2. Use your content as a pre-sale system to build trust and prove your value long before you ever ask for the sale.

“Great content isn't a one-hit wonder. It's a drumbeat of trust.” -Amanda C. Watts

3. Avoid common mistakes like using industry jargon or over-relying on AI, as authentic content is what builds true authority.

“Authority isn't loud. It is earned.” -Amanda C. Watts

4. Follow a proven formula (Problem, Perspective, Proof, Practice, Presence) to create magnetic content that connects and converts.

“The more you ground your content in experience, the more magnetic you become.” -Amanda C. Watts

5. Overcome your fear of video by shifting your focus from performance to genuinely serving your audience with helpful answers.

“If you focus on helping someone else, it gets easier.” -Amanda C. Watts

Preview for Next Week!

Get ready for Episode 95: “Instagram Is Where Good Businesses Go to Die.”

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Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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In this insightful episode of The Business Advisor Podcast, I dive deep into the often-avoided topic of client conflict—an issue every advisor faces but few discuss openly. I share personal experiences, expert insights, and a powerful framework called "GRACE" to help you navigate emotionally charged situations with empathy, curiosity, and professionalism.

I walk through a real-world example where a client stopped returning my calls after receiving tough feedback about letting go of an underperforming team member. Using the GRACE framework, I demonstrate how to reopen communication with empathy, curiosity, and collaboration.

Conflict isn’t a sign of failure; it’s an opportunity for deeper connection and growth. Whether you're dealing with silent clients, defensive reactions, or stalled progress, this episode will equip you with the tools to turn discomfort into trust.

Key Takeaways

1. Client conflict is an emotional signal, not a personal attack.

“When your client becomes defensive or avoids your calls, they aren’t deliberately being difficult. Their brain is responding to stress or discomfort.” – Amanda C. Watts

1. Handled with care, conflict can deepen trust and lead to breakthroughs.

“Conflict and resistance can deepen trust, strengthen relationships, and enable powerful breakthroughs for both you and your clients.” – Amanda C. Watts

1. Naming emotions helps clients feel seen and understood.

“By naming these emotions, you help your client feel seen and understood. This builds trust and encourages them to open up.” – Amanda C. Watts

1. Pushing harder increases defensiveness; slowing down creates space for progress.

“The worst thing you can do is push harder, because this only heightens the client's defensive instinct.” – Amanda C. Watts

1. Separate your self-worth from client resistance.

“It’s easy to take client resistance personally and feel rejected and frustrated. You have to remind yourself: this isn’t about you. It’s about them and their inner struggle.” – Amanda C. Watts

Preview for Next Week!

Get ready for Episode 94: “Creating Content That Stands Out and Gets Clients.” This is a highly requested topic from the community, and I can't wait to share it with you.

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• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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This week's episode is all about moving beyond just knowing your stuff as an advisor and truly mastering the art of communication. I shared why saying the right thing isn’t enough—it’s about how, when, and with what intention you say it. I introduced my VOICE Framework, a five-part structure that helps advisors communicate in a way that creates safety, clarity, and action.

We explored how emotional intelligence trumps expertise when it comes to being heard and trusted. The brain doesn’t just process information—it scans for emotional safety first. That’s why purposeful communication matters so much. Whether you're delivering tough feedback or guiding a client through change, how your message feels determines whether it lands.

I walked through each step of the VOICE model: Validate, Own, Identify, Communicate, and Engage. And I shared practical tools like grounding check-ins, role resets, the one-thing filter, and the truth sandwich to help you apply these ideas immediately.

Key Takeaways

1.      Advisors must validate the client's emotional state before offering insight to build trust and connection.

"Before you say anything, stop and tune in—what’s going on for them right now?" – Amanda C. Watts

2.      Owning your role in each session ensures clarity, consistency, and confidence in your communication.

"Your job isn't to wear every hat—it's to know which one serves them best today." – Amanda C. Watts

3.      Identifying the single most useful point prevents overwhelm and drives meaningful action.

"Just because it’s true doesn’t mean it’s helpful right now." – Amanda C. Watts

4.      Truth must be delivered with care and confidence to ensure it is received and acted upon.

"Confidence doesn’t need to shout. It just needs to be anchored in intention." – Amanda C. Watts

5.       Engaging in the moment allows advisors to observe reactions and adapt communication for deeper impact.

"Communication is a loop, not a monologue. Pay attention to what happens after you speak." – Amanda C. Watts

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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This week’s episode is all about how less talking and more listening can transform you into a powerful, sought-after advisor. I shared how impactful advisory isn’t about dazzling clients with insights—it’s about creating space for them to hear themselves think.

I reflected on my work with advisors who believed their value came from being the smartest in the room. But the truth is, real connection comes from deep listening, not non-stop advice.

When advisors shift from expert mode to guide mode, they create safety, trust, and momentum. I shared James’ story—how he went from burnt-out expert to trusted guide simply by making space for his clients to speak.

I walked through how to become a better listener: choosing presence over performance, managing internal interference, using subtle signals to show engagement, and honouring silence as sacred space.

Listening is not passive—it’s leadership. And when you master it, your clients don’t just listen to you. They open up, lean in, and take action.

Key Takeaways:

1. Your value as an advisor comes from how well you hold space, not how much you say.

“Your value isn't how much you say; it's how well you hold the space.” – Amanda C. Watts

2. Listening is not passive—it’s a form of leadership that builds deep connection.

“Clients don’t need more noise and more to-do lists. They need someone who will really see them.” – Amanda C. Watts

3. Internal distractions during conversations prevent true connection with your client.

“Whilst your client is talking, if your attention is even slightly elsewhere, they will feel it.” – Amanda C. Watts

4. Small, intentional signals of listening create trust and open doors to deeper insight.

“It's about the subtle signals, the micro moments that tell your client, ‘I'm here; I'm with you.” – Amanda C. Watts

5. Silence is where breakthroughs happen, so resist the urge to fill every pause.

“Silence is where the gold lives… Some of the most powerful moments came after a long, quiet pause.” – Amanda C. Watts

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Welcome back to the Business Advisor podcast— this week we’re diving into a game-changer for advisors: understanding client behaviour through the lens of the six human needs. This is part four of our soft skills series, and it’s all about going beneath the surface to uncover what really drives your clients.

I share how recognising these core needs—certainty, variety, significance, connection, growth, and contribution—can transform the way you lead conversations and build trust.  I walk through each need, explain how they shape behaviour, and offer practical questions you can use to uncover them in your conversations.

You’ll learn how to spot signs that a client’s needs are unmet and how to adjust your approach to support them more effectively. It’s not about meeting every need perfectly—it’s about awareness and emotional intelligence. 

Key Takeaways:

1. Understanding the six human needs allows advisors to see beyond surface-level behaviour and connect with what truly motivates clients.

 “When you understand what truly drives people beneath the surface, you can work with their real motivations, not just the goals that they say out loud.” – Amanda C. Watts

2. Clients resist change when their core needs aren’t met—not because they’re difficult, but because they feel unsafe or misunderstood.

“If a client has a very high need for certainty, they might resist new ideas simply because they feel unsafe, not because they're actually being difficult.” – Amanda C. Watts

3. Asking targeted questions helps uncover which needs are most important to each client.

“For significance, you could say, "What kind of impact do you want to be known for?’ These questions help uncover their deeper drivers.” – Amanda C. Watts

4. Recognising unmet needs early prevents breakdowns in communication and strengthens trust.

 “What shapes their behaviour, their decisions and even their resistance… You can step back and ask, which need isn't being met right now?” – Amanda C. Watts

5. Advisors don’t have to meet every need perfectly—but awareness allows them to guide clients more thoughtfully and effectively.

“Your role as an advisor isn't to meet every need perfectly… but being aware of what is happening underneath the surface, you can guide conversations more thoughtfully.” – Amanda C. Watts

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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