In this episode, we kick off a six-week series on the often-overlooked power of soft skills in the accounting and advisory world. This isn’t just fluff — it’s foundational to how you deliver value. As advisors, many of us have been trained to be technicians, but now it’s time to step into leadership, build trust, and create transformation for our clients. Without strong soft skills, your advice can fall flat, no matter how accurate it is. I introduce the CORE framework — Connection, Ownership, Relationship, and Elevation — to help you build these skills intentionally and confidently over the next few weeks.

Key Takeaways: 

1. Connection is essential before advice can be heard.

 “Real connection happens long before a client follows your advice. It happens when they feel seen.” – Amanda C. Watts

2. Encouraging ownership helps clients become confident decision-makers.

 “When you stop trying to give the right answers and instead start asking the right questions, something changes in your relationship with your clients.” – Amanda C. Watts

3. Strong relationships transform transactional interactions into meaningful partnerships.

 “Relationships are built through presence and a relationship with a person. They are about showing up with curiosity and not your ego.” – Amanda C. Watts

4. Elevation shifts clients’ mindset, helping them think bigger and act bolder.

“You elevate how they see themselves. You help them think bigger, dream again, and make bolder moves.” – Amanda C. Watts

5. Soft skills turn technical expertise into transformational impact.

 “Soft skills shift your work from informative to transformational.” – Amanda C. Watts

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This week's episode dives into how vanity metrics—likes, follows, and views—can mislead business owners into feeling successful while draining their energy and stalling growth. As someone who’s coached countless advisors, I’ve seen how chasing these empty metrics leads to burnout, not revenue. The truth? Real success isn’t about viral content; it’s about building trust with silent lurkers—the high-value clients who consume your content quietly before converting. 

In this episode, I share the WATCH method: a framework to track sanity metrics (calls booked, email replies, DM conversations) that actually move the needle. I’ll challenge you to stop measuring claps and start measuring credibility. My own journey mirrors this—my podcast and posts rarely go viral, but my calendar stays full of clients who’ve been “watching” for years. If you’re feeling stuck despite consistent posting, this episode is your reset. Focus on nurturing relationships over likes, and let your content plant seeds for long-term growth.

Key Takeaways:

1. Vanity metrics (likes, shares, followers) don’t translate to revenue.

“Unless those numbers are turning into sales… You’re measuring noise, not results.” - Amanda C. Watts

2. Silent lurkers—not loud engagers—are often your ideal clients.

“The best clients… aren’t liking your content. They’re watching silently and deciding you’re the one for them.” - Amanda C. Watts

3. Track sanity metrics: calls booked, email replies, DM conversions.

“Focus on how many emails get replied to… Are you onboarding clients? These are sanity metrics.” - Amanda C. Watts

4. Use the WATCH method to identify and nurture quiet leads.

“Watch for signals: Who’s opening emails? Who viewed your LinkedIn profile three times this week?” - Amanda C. Watts

5. Your Content should build trust, not chase virality.

“Your job isn’t to go viral. It is to become invaluable—relationships do, built one quiet moment at a time.” - Amanda C. Watts

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• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
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In this week's episode of the Business Advisor Podcast, I dive deep into one of the most critical yet often overlooked aspects of building a thriving business—mindset. I share how transforming your thinking can lead to exponential growth in ways no strategy or tool ever could. Drawing from my own experiences and those of others, I explore how shifting attitudes and rewiring limiting beliefs can unlock untapped potential.

When it comes to levelling up your business, mindset is everything. It’s not about working harder—it’s about working smarter by challenging self-doubt and reframing negative narratives. Neuroscience backs this up with the principle that "neurones that fire together, wire together." Every thought you repeat reinforces neural pathways, shaping who you are and what you believe is possible.

Ultimately, embracing a growth mindset empowers you to lead with confidence, create impactful client relationships, and redefine what success looks like on your terms. By choosing courage over comfort, curiosity over judgement, and action over avoidance, you can rewire your brain to see possibility instead of limitation. Remember: your mindset shapes your reality, and you have the power to change it.

Key Takeaways:

1. Mindset drives business success more than tools or strategies; shifting attitudes and challenging beliefs can unlock significant growth. - "Mindset shifts come from how I think, from the beliefs that I challenge." - Amanda C. Watts

2. Repeated negative thoughts reinforce limiting beliefs, but with effort, these patterns can be rewired for positive change. - "The more that you tell yourself that you can't do something, the more you're going to believe it." - Amanda C. Watts

3. Growth mindset involves actively reshaping beliefs through repetition, enabling new ways of thinking and being.  - "It is actually about actively rewiring your brain." - Amanda C. Watts

4. Environment plays a crucial role in shaping mindset; surrounding yourself with supportive people boosts confidence and progress. - "Your surroundings massively affect your mindset." - Amanda C. Watts

5. Building a supportive network fosters business growth by stretching what you believe is possible.  - "Being in a room...with others who are further along is so powerful." - Amanda C. Watts

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• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

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In this episode of the Business Advisor Podcast, I delve into the challenges of delegation faced by many accounting and bookkeeping business owners. As someone who has been there, I understand the struggle to let go while maintaining high standards. In this episode, I explore why it's so hard to delegate and provide actionable solutions to overcome these barriers. From the perfectionist trap to documentation deficiencies, knowledge transfer breakdowns, quality control woes, and systemising personalised services, I break down the five big barriers that keep us stuck doing all the work ourselves. I share practical strategies such as strategic process documentation, incremental responsibility transfer, structured quality assurance, and the 10-80-10 delegation model. By implementing these steps, you can build a business that thrives even when you're not at the helm.

Key Takeaways:

1. Perfectionism Trap: Many entrepreneurs believe no one can match their standards, which prevents them from delegating effectively. - "No one can do it like I can; clients expect me to do the work, and it won't be good enough unless I do it myself." – Amanda C. Watts

2. Documentation Deficiency: Without clear documentation, teams are left guessing, leading to errors and frustration. - "Your team are just guessing what to do because there's no map, and you don't have proper documentation for them to follow." – Amanda C. Watts

3. Incremental Responsibility Transfer: Delegation can start small, allowing both leaders and teams to build confidence gradually.  - "Delegation doesn't have to be all or nothing; you can start small and let your team dip their toe in before stepping back more as they prove themselves." – Amanda C. Watts

4. Structured Quality Assurance: Simple checkpoints ensure quality without micromanaging or leaving tasks to chance. - "Instead of micromanaging or crossing our fingers and hoping it will work, we need to set up simple checkpoints like a five-minute review or a final quality check before anything goes to a client." – Amanda C. Watts

5. 10-80-10 Delegation Model: This framework creates a logical feedback loop that makes delegation safe and effective. - "This model creates a feedback loop that actually works because you're going to save time, get better results, and empower your team to grow while relieving your fears about letting go." – Amanda C. Watts

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• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Welcome to another episode of the Business Advisor podcast! today we’re diving into the 14 biggest mistakes accountants make when transitioning from compliance work to business advisory. This shift can be incredibly rewarding, but it’s also fraught with challenges. Many accountants struggle because they’re still thinking like a compliance firm, not as advisors. I’ve worked with hundreds of accountants making this move, and I’ll share common pitfalls so you can avoid them. 

We’ll cover issues like equating advisory with answering client questions, failing to productise services, overloading clients with data instead of insights, and pricing advisory like compliance work. By the end of this episode, you’ll have actionable strategies to transform your practice into a thriving advisory business.

Key Takeaways:

1. Advisory is about leading conversations: accountants should guide clients rather than just reacting to their questions. "Advisory is about leading that conversation and identifying challenges before your clients do." - Amanda C. Watts

2. Productising advisory services: Selling outcomes instead of time helps in scaling advisory services. "Instead of selling time, sell on an outcome and transformation." - Amanda C. Watts

3. Speaking the client's language: Clients need clarity, not jargon. "If you want to sell advisory, you need to speak the language of your client." - Amanda C. Watts

4. Pricing based on value, not time: Advisory should reflect high-value transformation. "Your pricing advisory should be based on the value it delivers, not the time it takes." - Amanda C. Watts

5. Understanding emotional buying: Business owners buy emotionally, not just logically. "Logic backs up the sale, but emotion will make it big." - Amanda C. Watts

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• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

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In this week episode, I discuss the silent killer of profits—money leakage—and how it affects businesses, including accountants and bookkeepers. Leakage isn't just about small expenses or unnecessary subscriptions; it’s about hidden inefficiencies, poor systems, and a lack of financial clarity that drains profits monthly. Many business owners think they need more clients, but fixing leaks is crucial before pursuing growth. I’ll break down common money leaks in sales, productivity, margins, and debt. 

I also share a real-life example of Maria, my integrator, uncovering £60,000 in unbilled fees for a consulting firm. As advisors, we have a unique opportunity to help clients spot and fix these leaks, ensuring profitability and sustainable growth.

Key Takeaways:

1. Sales Leaks: Poor follow-ups and processes cause leads to slip away. "Leads falling through the cracks...is not a sales problem; it's a follow-up problem." – Amanda C. Watts

2. Productivity Leaks: Time wasted on low-value tasks impacts efficiency. "If the wrong people are doing the wrong work, they're leaking money without even realising it." – Amanda C. Watts

3. Margin Leaks: Underpricing services and scope creep reduce profitability. "Many of you give advice away for free...you’re sitting on so much value." – Amanda C. Watts

4. Debt Leaks: Slow payments and poor cash flow management hurt businesses. "Businesses don’t just leak money from inefficiencies—they can literally be owed money and not collect it." – Amanda C. Watts

5. Advisors’ Role: Advisors should help clients identify and fix leaks effectively. "Your job as an advisor is to help them spot leaks, help them fix it, and prevent it from ever happening again." – Amanda C. Watts

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• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

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Welcome back to another episode of the Business Advisor Podcast!, and today we’re diving deep into a topic that many of you might be overlooking—finding your tone of voice in content marketing.

We all know content marketing is essential. You understand the importance of writing blog posts, posting on LinkedIn, and even creating videos. But when it’s time to sit down and create, do you ever wonder, how should I sound? Should you be formal or conversational? Playful or authoritative? And with AI making it easier to spot generic content, how can you stand out?

In this episode, I walk you through why most tone of voice guides are useless and share a simple framework to help you find an authentic tone that works for you. This will not only make content creation easier but also ensure your marketing cuts through the noise online.

Key Takeaways:

1. Define Your Unique Tone to Stand Out : Don’t rely on generic descriptors like “professional” or “helpful.” Instead, dig deeper to uncover what makes your voice distinct so you don’t get lost in the crowd. "Without a clear tone, your content blends into the sea of sameness." – Amanda C. Watts

2. Think of Your Business as a Person:  Visualize your business as a person—whether it’s a polished actor, a quirky magazine, or a lively TV host. "If your tone of voice feels like the Financial Times, you’ll naturally use a different writing style than if your tone of voice feels like the Sun." – Amanda C. Watts

3. Be Yourself, But Amplified:  Whether you’re a storyteller, a jokester, or a no-nonsense advisor, lean into your natural traits and turn them up to 10. "The best way to make your content interesting, engaging, and easy to create is to weave in your own personality." – Amanda C. Watts

4. Avoid Writing That Feels Forced:  Stop putting on a mask every time you write. Let your true self shine through—it’ll make content creation more enjoyable and sustainable. "When you’re trying to sound a certain way, it doesn’t really come naturally" – Amanda C. Watts

5. Match Your Tone to Attract the Right Clients:  Ensure your tone aligns with the type of clients you want to attract. A consistent tone builds trust and sets clear expectations for your audience. "If your content is laid back but your service is high end and premium, there’s going to be a bit of a mismatch." – Amanda C. Watts

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• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

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In this episode of The Business Advisor Podcast, I dive into transforming your website into an authority site that positions you as the go-to business advisor. I discuss how to move beyond a mere list of services and focus on addressing client pain points directly. 

Your website should guide visitors through a journey that makes them feel understood and confident in choosing you. Key elements include crafting a compelling headline, offering a strong value proposition, utilising lead magnets, showcasing credibility, and focusing on client-centric content with clear calls to action.

This episode is a must-listen for accountants, bookkeepers, and business advisors who want to transform their websites into powerful tools that attract ideal clients and position them as trusted experts.

Key Takeaways

1. Craft a Powerful Headline: You need to grab attention immediately—your headline is your first (and maybe only) chance to connect. "Your headline should immediately speak to your ideal client's biggest problem so they instantly feel like you understand them." – Amanda C. Watts

2. Differentiate with a Strong Value Proposition: You’ve got to stand out from the crowd by showing why you’re the trusted choice. "Your value proposition should explain why you're different from the other 10 websites they just visited." – Amanda C. Watts

3. Use Lead Magnets to Nurture Potential Clients: You can't expect everyone to make a purchase right away, so provide something of value to stay in their minds. "A lead magnet allows you to stay in touch with people, nurture potential clients, and build authority over time." – Amanda C. Watts

4. Showcase Credibility Through Social Proof: You need to prove you’re the real deal—show off those certifications, logos, and testimonials. "People trust experts who have been validated by others. It's that stamp of credibility from someone other than you." – Amanda C. Watts

5. Focus on Client-Centric Content: You must make it all about them—their problems, their needs, and how you get them results. "Every word, every section, every call to action should make them think, wow, this person just gets me." – Amanda C. Watts

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• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

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Welcome back to another episode of the Business Advisor Podcast! This week we’re diving into something I’ve been noticing a lot lately, why so many advisors and consultants aren’t making the money they should be. 

It’s not because they lack skills, experience, or education. Nope. The real issue? They’re running their advisory business like service providers instead of solution providers.

Let me break it down for you. Service providers focus on tasks and basic advice, often missing the bigger picture. But solution providers? They dig deep, uncover real issues, and create customised plans that deliver transformation. That’s how you become a trusted partner instead of just another helper.

Now, here’s the exciting part: I will walk you through the three biggest mistakes holding advisors back and how to fix them. We’ll talk about why selling yourself instead of a solution is a recipe for struggle, why productizing your expertise is a game-changer, and why proving your solution works is non-negotiable. By the end of this episode, you’ll have actionable steps to build an advisory business that stands out, pays well, and makes a real difference.

Key Takeaways:

1.  Sell Solutions, Not Yourself: Advisors need to sell solutions, not themselves, to attract high-paying clients. "They invest in having a full and remarkable solution." – Amanda C. Watts

2. Focus On Solving High-Impact Problems: Focusing on solving costly problems makes your solution more valuable to clients. "The bigger the problem feels to your clients, the more they're going to see the value in your solution." – Amanda C. Watts

3.  Productize Your Expertise: Productizing expertise creates a clear, scalable path to client results. "You have to offer a pathway to results." – Amanda C. Watts

4.  Prove Your Solution Works: Proving your solution works builds trust and justifies premium pricing. "If prospects don’t see proof, they’re not going to buy." – Amanda C. Watts

5. Combine Expertise With A Structured Approach: Combining expertise, structure, and proof transforms your offer into a must-have solution. "A certification absolutely enhances your credibility, but only if you combine it with real expertise, a structured approach and a proven solution." – Amanda C. Watts

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• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

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In this episode of the Business Advisor Podcast, I dive into a topic that challenges many business owners: how big should your team be when scaling a business? I share my personal journey and explain why a small, mighty team of two can outperform larger teams. Many assume that growth requires adding more staff, but I argue that focusing on fewer, high-value clients allows you to scale deeper, not wider.

I break down the roles in this two-person dynamic: as the lead advisor, you focus on delivering deep, strategic advisory work to clients, while your operations support (or "the boss of your business") manages admin, scheduling, and streamlining processes. This setup fosters agility, reduces stress, and ensures clients receive direct access to expertise without unnecessary layers of complexity.

Key Takeaways:

1. Focus on High-Value Clients: This approach allows for deeper engagement and more strategic work, leading to increased profitability without the need for a large team. "When I worked with fewer high-value clients, the business changed dramatically."  – Amanda C. Watts
2.  Streamline Operations for Efficiency: By eliminating redundant processes, you can focus on delivering value and reduce complexity, making your business leaner and more efficient. "Remove any unnecessary layers of work, approval, or admin."  – Amanda C. Watts
3.  Leverage Technology to Automate Tasks: Automation in areas like scheduling, reporting, and invoicing ensures that your small team can operate at full capacity, focusing on high-value activities rather than getting bogged down by administrative duties. "Use technology and tools to eliminate time-wasting tasks." – Amanda C. Watts
4. Hire Strategically for Maximum Impact: Hiring should be based on what truly supports your high-value model.  "Hire based on what actually supports your high-value model." – Amanda C. Watts
5. Reduce Stress with a Lean Team Structure:  With fewer people involved, decision-making becomes quicker, communication more direct, and the overall business experience less stressful, allowing for greater agility and responsiveness in the market.  "A tiny team equals more freedom, way more profit, and way more control." – Amanda C. Watts

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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