In today’s episode, I dive into the power of a well-structured brochure and how it can completely change the way you market and sell your services. Many service-based businesses either don’t have a brochure or have one that doesn’t work effectively because it’s just a list of services and prices. A brochure should guide potential clients toward making a decision by clearly outlining the problem you solve, how you solve it, and the results they can expect.

I also explain how a brochure allows you to control the narrative and present your offer in a structured way that excites clients and makes them say, “I want this now.” Without a productised offer, your brochure risks becoming a mere price list that focuses on cost rather than value. I share how a strong brochure speeds up sales conversations, filters out wrong clients, and makes decision-making easier for prospects. It also acts as a tool that builds trust and showcases the transformation you deliver.

 Key Takeaways:

1.  A Brochure Should Guide Decision-Making: a brochure must show the client’s journey from their challenges to the desired outcome. “A brochure should show that you understand where they are now... and the journey that they go on working with you.” – Amanda C. Watts
2. Structured Offers Make Brochures Effective: without a structured, productised offer, your brochure won’t convey value. “Without a structured offer, a brochure is just a way to say, Here's what I do.” - Amanda C. Watts
3. Brochures Speed Up Sales Conversations: A good brochure ensures clients come informed, making the sales discussions smoother. “A brochure also speeds up sales conversations; clients come into the conversation already informed.” - Amanda C. Watts
4. Focus on Value, Not Price: a brochure should inspire excitement about transformation, not just focus on costs. “A well-crafted brochure guides the prospect towards wanting the result. Whilst a price list forces them to justify the cost.” - Amanda C. Watts
5. Clarity Is Key to a Strong Brochure:   If you’re struggling to create a brochure, it’s likely due to a lack of clarity in your offer. “it's probably not a design issue; it's a clarity issue.” - Amanda C. Watts

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

Today we explore how productising your advisory services can turn your expertise into a "commercially smart" asset. I share the success story of Elise, an accountant who transformed her firm by productizing her advisory services with fixed-fee packages. This led to predictable income, stronger client relationships, and easier sales. 

You can eliminate price competition, shorten sales cycles, and position yourself as an expert when you productize your services. I also explain how productisation shifts you from being a "service provider" to a "category leader," delivering predictable outcomes clients crave.

Key Takeaways:

1. Productise Your Expertise: Turn your services into structured, marketable packages to simplify marketing and stand out. 

“Turn your expertise and experience into a structured, marketable offer that makes selling easier, simplifies your marketing, and ensures you stand out as the go-to expert.” – Amanda C. Watts 

2. Commercial Smarts: Focus on positioning and building demand instead of chasing clients and competing on price. 

"It means creating demand for what you do rather than constantly chasing potential clients. It means purposely making money rather than hiding and hoping that someone will come through with some referrals." – Amanda C. Watts 

3. Market Outcomes, Not Hours: Clients want results; frame your offerings around transformations and guarantees. 

"People don't want to buy hours of your time. They want to buy a transformation. They want to buy outcomes. They want to buy a guaranteed result." – Amanda C. Watts

4. Structured Offers Ease Sales: Remove uncertainty by offering clear, pre-defined solutions, accelerating the buying process. 

"A productised offer removes uncertainty from the buying process. Instead of convincing people to work with you, they see your offer as a clear, structured solution that they've been looking for." – Amanda C. Watts

5. Be the Expert, Not a Generalist: Create demand and authority with a proprietary system, attracting ideal clients. 

"Sadly, generalists market themselves and hope people will like them enough to give them money. Experts market a productized system that has a specific outcome in a specific time frame." – Amanda C. Watts

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

Most advisors, accountants, and consultants are stuck in the time-for-money trap, limiting their income and impact. 

The solution?  Productising your expertise. 

In this episode, I break down how to turn your knowledge into a structured, scalable offer that creates leverage, generates more revenue, and gives you back control of your time. If you’ve ever felt overwhelmed by customisation or feared losing value by streamlining, this episode will shift your mindset and show you how productisation leads to greater profitability.

Key Takeaways:

• Productisation Is The Key To Scaling: Instead of reinventing the wheel with every client, create a repeatable, structured system that delivers results consistently.
• Clients Value Predictability, Not Customisation: People don’t buy complexity; they buy clarity and confidence in your expertise.
• Leverage Increases Profitability: A productized offer allows you to serve multiple clients simultaneously, breaking free from the time-for-money model.
• The Mindset Shift is Crucial: Many advisors believe their work is too custom to be structured, but the most successful service providers have clear, scalable systems.
• Working At Scale: My exact strategy for serving 100+ clients in just 6 hours per week
• A Productized Business Gives You Freedom: Reduce workload, increase revenue, and build a business that supports your lifestyle instead of controlling it.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

Ever feel like your business is stuck? 

The truth is, success isn’t about external factors. It’s about how we show up. In this episode, we explore the mindset shifts that separate struggling advisors from thriving ones.  If you’re ready to take control and start seeing real results, this episode is for you.

Key Takeaways:

• Take Ownership, Take Control: The most successful people don’t blame circumstances; they focus on what they can change.
• Ask Yourself: How Have I Contributed?: This single question shifts your perspective from powerless to empowered.
• How You Do One Thing Is How You Do Everything: Small habits reflect how you handle big challenges. Improve the small things, and the big things follow.
• Givers Gain & Generosity Builds Success: Providing value without expecting immediate returns builds trust, credibility, and long-term business growth.
• Your Mindset is Your Greatest Asset: Waiting for things to change won’t create success. Owning your actions and mindset will.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

Think social media is the only way to grow your business? Think again. 

In this episode, Amanda C. Watts shares how she built her business using offline strategies; networking, speaking, writing, and personal outreach. Learn how to establish authority, gain high-value clients, and create long-term business growth without relying solely on social media.

Key Takeaways:

Direct Outreach Builds Trust : A well-crafted email or personal phone call can open doors that no amount of social media engagement can.

Community Involvement Strengthens Brand Visibility: Sponsoring events, running workshops, and engaging in local media create deeper, trust-based relationships.

Leverage Existing Client Relationships: Happy clients are your best marketing tool; referrals and testimonials can boost credibility more than any ad campaign.

Public Speaking Establishes Authority: Speaking at industry events positions you as an expert and creates immediate trust with potential clients.

Writing A Book Expands Your Reach: A book showcases your expertise and serves as a long-term marketing asset for attracting clients.

Podcasting Builds A Loyal Audience: Engaging with listeners regularly helps create deep connections and authority in your industry.

Your Story Is Your Greatest Marketing Tool: Authentic storytelling helps you stand out, resonate with your audience, and build trust.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

Today, Amanda C. Watts sits down with Business Advisor Academy client Cindy Vindasius, founder of Vindasius Advisory, to discuss her transformative journey from high-level consulting to creating a scalable advisory business. 

Cindy shares how she struggled with articulating her expertise in a way that resonated with her ideal clients and how Amanda’s Business Advisor Academy helped her gain clarity, structure her knowledge into a signature system, and confidently price her high-value advisory offers.

This conversation is a must-listen for accountants, consultants, and finance professionals looking to break free from hourly consulting and create scalable, high-ticket advisory services.

Key Takeaways:

• Finding Clarity In A Niche Market: Cindy struggled to articulate her expertise in ERP readiness and found the Business Advisor Academy’s methodology essential in defining and communicating her value.
• Building A Scalable Business Model: Instead of remaining trapped in consulting, Cindy developed a structured advisory framework that scales beyond one-on-one work.
• The Power Of A Signature System: Creating a clear, step-by-step methodology was the turning point in Cindy’s transformation, making her expertise digestible and sellable.
• Marketing Beyond Finance: Cindy discovered that understanding marketing is just as critical as technical expertise, and learning how to communicate the value changed everything.
• Premium Pricing With Confidence: Cindy now offers a tiered advisory model, with prices ranging from $10K to $20K+ per month, highlighting the value of structured advisory services over traditional consulting.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

Think your biggest competition is the accountant down the road? Think again. In today’s episode of the Business Advisor Podcast, Amanda C. Watts introduces The Competitive Ladder™ - a game-changing framework that reveals the hidden competitors stealing your high-value clients. From business coaches to AI software, marketers, and beyond, we uncover why business owners choose them over you - and how you can position yourself as the only logical choice.

Key Takeaways

• Your Competition is Bigger Than You Think: Business owners don’t just compare you to other accountants. They’re also considering business coaches, marketing agencies, and software tools.
• Other Accountants Create a Race to the Bottom: Without clear differentiation, accountants compete on price or familiarity, making it harder to win premium clients.
• Business Coaches Sell the Vision, Not the Service: They tap into emotions and promise transformation, making advisory services feel like a "nice-to-have" rather than a must-have.
• Marketers & Software Tools Steal Your Clients' Budgets: AI-driven tools and marketing agencies position themselves as the key to growth, leaving little room for advisory.
• Winning Against Competitors Requires Positioning, Not Price Cuts: Productizing your services, creating a signature framework, and selling clear outcomes will make you the only logical choice.
• Urgency Sells: Make Advisory a Priority: Show clients why every month without financial strategy is costing them money, just like marketers create urgency around leads and visibility.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

Amanda C. Watts explores how good advisors and consultants can transform into great ones and significantly increase their income and impact. Whether you're facing a growth plateau, hesitant to invest strategically, or struggling with the fear of the unknown, Amanda provides 27 actionable strategies to break through barriers and take your business to the next level. She covers essential steps such as reassessing your business model, enhancing marketing techniques, and cultivating a growth mindset to achieve long-term success.

Key Takeaways

• Breaking Through the Plateau: Learn how to reassess your business model, evaluate your pricing, and align your services with market needs.
• Investing Strategically: Discover the power of smart investments that generate significant ROI and streamline business operations.
• Overcoming Fear of the Unknown: Shift your mindset to embrace challenges and uncertainties as opportunities for growth.
• Effective Marketing Strategies: Position yourself as a thought leader through content marketing, social media, and optimized digital presence.
• Growth Mindset: Stay ahead by committing to continuous learning, networking, and seeking mentorship.

Connect With Amanda C. Watts on LinkedIn

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

Let’s unpack the secrets to selling advisory and consulting services like a premium brand. Advisors and consultants often struggle with landing high-value clients, avoiding price wars, and standing out in a crowded market. Amanda reveals the core problems - selling advice instead of outcomes, blending in rather than standing out, and failing to position as premium - and offers actionable strategies to package, position, and price services effectively. 

Amanda illustrates how perception is reality and how advisors can elevate their brand to attract premium clients, command higher fees, and deliver transformational results.

Key Takeaways

• Don’t Sell Advice, Sell Solutions: Clients value measurable outcomes and transformation over advice or frameworks.
• Stand Out from the Crowd: Differentiation is key. A generic brand invites price competition, while a unique value proposition attracts premium clients.
• Position Yourself as Premium: High-value clients want exclusivity, certainty, and excellence—not the cheapest option.
• Packaging, Positioning, and Pricing (The 3 Ps): Create structured, outcome-driven offers; differentiate your brand; and set premium prices that reflect your expertise.
• The Power of Perception: Elevate your brand presentation to command respect and higher fees.
• Deliver a Premium Client Experience: High-end clients expect seamless, high-touch, concierge-level service.
• Avoid Common Pitfalls: Generalist positioning, low pricing, and vague offers lead to price-sensitive, low-value clients.
  
  

Connect With Amanda C. Watts on LinkedIn

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

If you’re struggling to land high-value clients, this episode is your roadmap to success. Amanda C. Watts breaks down the 5 reasons why premium clients might not be choosing your firm and offers actionable strategies to transform your business. From refining your messaging to mastering enrollment conversations, discover how to attract the clients who value your expertise and are eager to invest.

Key Takeaways:

• The importance of articulating your value
• How to refine your messaging to resonate with ideal clients
• The art of creating irresistible, client-focused offers
• Why expert positioning is key to standing out
• Tips for closing high-value clients through enrollment conversations

Don’t miss this opportunity to transform your approach to client attraction. Listen now, and share this episode with a fellow service professional who could benefit.

Connect With Amanda C. Watts on LinkedIn

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...