This week, I’m diving into one of the biggest bottlenecks inside accounting firms.

Pricing.

More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the table.

I break down:

• Why charging by the hour makes less sense than ever in the AI era
• Why your real value is not the tax return or accounts
• The hidden value accountants forget to charge for
• Why access to you is the most valuable thing clients buy
• How pricing systems remove you as the bottleneck
• The variables that should drive pricing
• Why clients should pay upfront and monthly
• How to stop “making up fees” on the fly
• The psychology behind premium pricing and client choice
• How AI and agents are changing the future of accounting firms

I also share behind-the-scenes updates on building Power Pricing, how AI is helping me build faster than traditional development ever could, and why systems are becoming essential for firms that want more time, better clients, and higher profits.

If you’ve ever struggled with pricing confidently, this episode is for you.

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