This week we sit down with B2B Social Media Marketing expert Meryoli Arias to share how she helped Apollo.io's social media grow 400% in 9 months.

She details the strategies she used to drive this rapid growth, and has set the foundations in place for a brand that continues to grow because people know, like and trust it.

Tune in and learn:

+ the importance of 'listening' and amplifying the voices of your audience

+ the '3 circles' you need to communicate with on social media to build a strong brand

+ how to get your colleagues to post more on LinkedIn (employee advocacy!)

This episode is a must-watch for marketers who want to build trust with the Dream Customers on social media.

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00:00 Intro: The Three Circles of Social Media

02:00 Apollo's Explosive Social Media Growth

04:20 Crafting Apollo's Social Media Strategy

06:50 Driving Apollo's Community Engagement

09:10 Harnessing Organic Conversations for Growth

11:30 Building Apollo's Brand Narrative

14:00 Leveraging Employee Advocacy for Organic Reach

16:20 Empowering Employees: The Power of Personal Brand

18:40 Maximizing LinkedIn for Brand Amplification

21:00 The Strategy Behind Apollo's Social Success

23:20 Keeping Social Media Management Agile and Organic

25:40 The Impact of Social Media Authenticity

28:00 Partner Takeovers: A Strategy for Expanded Reach

30:20 The Future: Innovating Apollo's Social Media

32:40 Conclusion: The Power of Community in Social Media

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S05 E124 - The B2B Playbook

#b2b #b2bmarketing #socialmediamarketing #socialmediamanager #contentstrategy #demandgeneration