Whether you're building relationships or just booking freight, this episode with the amazing couple from Cowtown Express Logistics, Colby and Raegan Baskin, is full of insights on how to build long-term success in the industry!

Colby and Raegan unpack how they've evolved from a family-run straight truck operation to a high-integrity, full truckload freight brokerage focused on open deck freight, why they made the tough but necessary call to exit their 60-truck asset side to protect safety and values, how they scaled their brokerage with a people-first culture, and why their business strategy is all about doing the right thing, even when it's not the easy thing!

About Colby and Raegan Baskin

Colby and Raegan bring a unique blend of operational expertise and strategic leadership to Cowtown Express Logistics.

Colby, CEO, earned his degree in Supply Chain Management from TCU in 2010. He began his career as a truck driver, gaining valuable hands-on experience before stepping into leadership. He went on to own and operate a fleet of 60 trucks, managing everything from business development to truck maintenance and driver hiring. Today, he leads Cowtown Logistics with a practical, grounded approach. Outside of work, he enjoys working out, cooking for his family, self-development, and learning how to grow a LinkedIn audience to create both personal and professional growth opportunities.

Raegan, COO, graduated from TCU in 2009 with a degree in Biology. She previously served as VP of Training at PhysAssist Scribes, where she led a team that trained over 4,000 medical scribes annually. Now, she focuses on operational growth, team development, and customer success at Cowtown Logistics. Outside the office, she enjoys yoga and spending time with their two children—Vivian (11) and Will (8).

Together, they combine real-world experience with executive vision to drive Cowtown's continued growth and culture.

Connect with Colby and Raegan

• Website: https://www.cowtownexpress.com/
• LinkedIn: https://www.linkedin.com/in/colby-baskin-207089118/ / https://www.linkedin.com/in/raeganbaskin/

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