The Freight Coach Podcast

1272. #TFCP - Mileage, Maps, and Margins: Optimizing Freight for Profitability


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How do you make sure your drivers aren’t caught off guard during holiday runs? Are you really getting the most accurate routing data for your RFPs? Mark Lukenbill of MileMaker is back to dive into mileage standardization, why truck-specific routing beats Google Maps every time, and how MileMaker’s API delivers real-time traffic, weather, tolls, and even maintenance cost calculations.

If you want to see how route optimization and consistent mileage data can make or break your shipper negotiations, this is one you don’t want to miss!

 

About Mark Lukenbill

Mark Lukenbill Jr. is a seasoned leader with 17 years of experience in the transportation and supply chain industry, where he has played an instrumental role in helping start-ups commercialize innovative technological solutions. His deep expertise in business operations, combined with his strategic acumen, has positioned him as a trusted advisor within the industry. Mark's contributions to transportation extend beyond logistics—he brings a unique ability to bridge the gap between emerging technologies and practical business applications.

In addition to his professional pursuits, Mark is deeply committed to community service. As the founder of a Kansas City-based nonprofit organization, Transportation Club of Kansas City, www.tc-kc.org, he channels his entrepreneurial spirit into fostering collaboration and growth within local communities. His dedication to giving back reflects his passion for creating meaningful impact beyond the business world.

Above all, Mark is a devoted husband and proud father of three. Whether coaching his children's sports teams or cheering them on from the sidelines, his family is the cornerstone of his life, and he strives to be actively involved in nurturing their passions and growth.

 

Connect with Mark

 

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🤝 Shoutout to my sponsors!👇

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  • NMFTA | https://nmfta.org/

 

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/

 

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

 

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The Freight Coach PodcastBy Chris Jolly

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