
Sign up to save your podcasts
Or


David speaks with Arielle Jackson, a marketing expert in residence at First Round and in her own consulting work where she helps hundreds of companies build their positioning and brands from the ground up. Arielle gained product marketing experience at Google, helping grow Gmail in its early days. At Square, she led the launch of hardware products, reaching over 30k retail doors. She later joined Cover, a seed-stage startup that rapidly grew to over 1M users before being acquired by Twitter.
They talked about:
๐ The influence of privilege in our lives
๐ฏ Why we constantly redefine success
๐ How marketing tricks our minds
๐ธ The value of convenience over price
๐ง The power of framing in decision-making
๐ง The benefits of hard, low-paid jobs
theknowledge.io/ariellejackson-1/
https://youtu.be/75UeMBWfMmw
Series C | https://corporatefinanceinstitute.com/resources/career-map/sell-side/capital-markets/series-c-financing/
Starbucks | https://www.starbucks.com/about-us/
The Privilege Paradox | https://theknowledge.io/issue26/
Rory Sutherland | https://fs.blog/knowledge-project-podcast/rory-sutherland/
Ogilvy | https://www.ogilvy.com/about
Coca-Cola | https://www.coca-cola.com/us/en
Robert Cialdini | https://en.wikipedia.org/wiki/Robert_Cialdini
Influence, New and Expanded | https://amzn.to/3B2dVkR
Alchemy | https://amzn.to/3B1EMO1
Netflix | https://about.netflix.com/
Disney | https://movies.disney.com/all-movies
Amazon Prime Video | https://www.primevideo.com/
ESPN | https://www.espn.com/watch/
SNOO Smart Sleeper Bassinet | https://www.happiestbaby.com/products/snoo-smart-bassinet
Dr. Harvey Karp | https://en.wikipedia.org/wiki/Harvey_Karp
The 5 S's for Soothing Babies | https://www.happiestbaby.com/blogs/baby/the-5-s-s-for-soothing-babies
Superhuman | https://superhuman.com/
Mike Maples Jr. | https://www.floodgate.com/team/mike-maples-jr
Volvo | https://www.volvo.com/en/
Twitter: https://twitter.com/hiiamArielle
First Round Review: https://review.firstround.com/articles/arielle-jackson/
๐จ๐พโ๐ป About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
๐ฃ Twitter:ย @Delikwuย /ย @itstheknowledge
๐ Website:ย https://www.davidelikwu.com
๐ฝ๏ธ Youtube:ย https://www.youtube.com/davidelikwu
๐ธ Instagram:ย https://www.instagram.com/delikwu/
๐บ TikTok:ย https://www.tiktok.com/@delikwu
๐๏ธ Podcast:ย http://plnk.to/theknowledge
๐ Free Book:ย https://pro.theknowledge.io/frames
My Online Course
๐ฅ๏ธย Decision Hacker:ย http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youโll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
๐ฉ Newsletter:ย https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
๐๏ธ Descript:ย https://bit.ly/descript-de
๐จ Convertkit:ย https://bit.ly/convertkit-de
๐ฐ NordVPN:ย https://bit.ly/nordvpn-de
๐น Nutmeg:ย http://bit.ly/nutmegde
๐ง Audible:ย https://bit.ly/audiblede
By David Elikwu4.7
33 ratings
David speaks with Arielle Jackson, a marketing expert in residence at First Round and in her own consulting work where she helps hundreds of companies build their positioning and brands from the ground up. Arielle gained product marketing experience at Google, helping grow Gmail in its early days. At Square, she led the launch of hardware products, reaching over 30k retail doors. She later joined Cover, a seed-stage startup that rapidly grew to over 1M users before being acquired by Twitter.
They talked about:
๐ The influence of privilege in our lives
๐ฏ Why we constantly redefine success
๐ How marketing tricks our minds
๐ธ The value of convenience over price
๐ง The power of framing in decision-making
๐ง The benefits of hard, low-paid jobs
theknowledge.io/ariellejackson-1/
https://youtu.be/75UeMBWfMmw
Series C | https://corporatefinanceinstitute.com/resources/career-map/sell-side/capital-markets/series-c-financing/
Starbucks | https://www.starbucks.com/about-us/
The Privilege Paradox | https://theknowledge.io/issue26/
Rory Sutherland | https://fs.blog/knowledge-project-podcast/rory-sutherland/
Ogilvy | https://www.ogilvy.com/about
Coca-Cola | https://www.coca-cola.com/us/en
Robert Cialdini | https://en.wikipedia.org/wiki/Robert_Cialdini
Influence, New and Expanded | https://amzn.to/3B2dVkR
Alchemy | https://amzn.to/3B1EMO1
Netflix | https://about.netflix.com/
Disney | https://movies.disney.com/all-movies
Amazon Prime Video | https://www.primevideo.com/
ESPN | https://www.espn.com/watch/
SNOO Smart Sleeper Bassinet | https://www.happiestbaby.com/products/snoo-smart-bassinet
Dr. Harvey Karp | https://en.wikipedia.org/wiki/Harvey_Karp
The 5 S's for Soothing Babies | https://www.happiestbaby.com/blogs/baby/the-5-s-s-for-soothing-babies
Superhuman | https://superhuman.com/
Mike Maples Jr. | https://www.floodgate.com/team/mike-maples-jr
Volvo | https://www.volvo.com/en/
Twitter: https://twitter.com/hiiamArielle
First Round Review: https://review.firstround.com/articles/arielle-jackson/
๐จ๐พโ๐ป About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
๐ฃ Twitter:ย @Delikwuย /ย @itstheknowledge
๐ Website:ย https://www.davidelikwu.com
๐ฝ๏ธ Youtube:ย https://www.youtube.com/davidelikwu
๐ธ Instagram:ย https://www.instagram.com/delikwu/
๐บ TikTok:ย https://www.tiktok.com/@delikwu
๐๏ธ Podcast:ย http://plnk.to/theknowledge
๐ Free Book:ย https://pro.theknowledge.io/frames
My Online Course
๐ฅ๏ธย Decision Hacker:ย http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. Youโll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
๐ฉ Newsletter:ย https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
๐๏ธ Descript:ย https://bit.ly/descript-de
๐จ Convertkit:ย https://bit.ly/convertkit-de
๐ฐ NordVPN:ย https://bit.ly/nordvpn-de
๐น Nutmeg:ย http://bit.ly/nutmegde
๐ง Audible:ย https://bit.ly/audiblede

8,904 Listeners

2,123 Listeners