What is the IAMCP?

The IAMCP or International Association of Microsoft Channel Partners is dedicated to helping companies and individuals in the "Microsoft ecosystem" - Connect, Learn and Grow.

In Episode 124, I featured Heather Deggans. Heather is the Vice President for Microsoft Partner Marketing in the United States. In that episode, we discussed the importance of IAMCP as both a community and an enablement engine to the 400,000 Microsoft Partners in their vast ecosystem. I am both a fan and a critic of the support IAMCP gets as an asset by the Microsoft Partner Community and, frankly, Microsoft itself. I invited current IAMCP America's President Eddie Bader to the podcast to discuss the importance of IAMCP and successful partnering.

Eddie is not only the President of IAMCP but leads Aegis Innovators a Zero Trust and Work from Anywhere solutions partner. Eddie has over 25 years of technology and business experience supporting the entertainment, manufacturing, retail, nonprofit, and healthcare industries. He is also a Disney veteran of almost fifteen years, where he learned and adopted the tenets of the Guest experience and uses them in his daily work and philanthropic efforts.

As IAMCP Americas President, he is dedicated to building an empathetic and inclusive community of partners where everyone belongs. Connect with him via LinkedIn and join him in making positive change happen.

Why Listen?

Partners often ask me how to best engage with Microsoft. I believe there is a unique opportunity to better connect to Microsoft and other like-minded Microsoft Partners through this organization. IAMCP helps companies in the "Microsoft ecosystem” - connect, learn, and grow.

I hope you enjoy this episode as much as I enjoyed welcoming Eddie Bader to Ultimate Guide to Partnering.

Recent Outstanding Episodes Featuring IAMCP Leaders

77 – LEAD WITH AN OUTWARD GROWTH MINDSET TO MAKE THE GREATEST SOCIAL IMPACT

98 – FOCUS FREES YOUR SUPERPOWERS, PARTNER UNLOCKS YOUR CLIENT’S DREAMS

Links & Resources

* IAMCP* Eddie's Spotify List* See All Episodes

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