ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Isabelle Baas, managing partner at Starcom, to discuss the latest news in ad tech and martech. In this episode: brands are increasingly dropping plans to bring media buying in-house after finding themselves relying on the flexibility of agencies during the pandemic; Woolworths have increased their ecommerce operations with the launch of a new online marketplace, Everyday Market; and a number of US TV networks are urging advertisers to move 20-30% of their budgets to CTV as linear continues to decline.