2024 is here, and if 2023 has taught us one thing, it's that change is inevitable, and disruption is the new normal. Being able to look around the corner and prepare for what's next is how you can not only future-proof your career, your team, and/or your business but create an economy of one! The question is - what is ahead in 2024, and how does it impact the ways we build authority, influence, and impact? This is exactly what I cover in this very first episode for 2024! The big 3 shifts I'm seeing are: The need for transparency Adaptability in the Age of AI (which impacts how we think about value creation aka monetisation) Changed work behaviours and the rise of portfolio careers ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com The Trusted Authority has been voted as Nr13 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU!