Are you playing the long or the short game in your business?

I often compare growing a business, to growing a garden ...

You never truly know what will sprout.

It takes a lot of love, attention and nurturing.

And sometimes you’ll need to evaluate and rework some things.

Here’s the thing - some of what you do will be short game stuff …running promotions/sales, doing reach outs, etc. But a lot of what you should be doing, is with your long term plan in mind. Knowing that the more seeds you plant, the better you are at watering - the more beautiful (and aligned with your overall vision) your garden will be one day.

It’s not just about what’s happening today, it’s about what you’re building for tomorrow.

I hope you enjoy this episode, xo