In this episode of the Modern Direct Seller Podcast, we're joined by SEO strategist Laura Jawad to talk all about visibility and showing up on Google. Laura breaks down why having your own website is one of the most powerful moves a direct seller can make right now, and shares practical, non-technical strategies to help your personal brand get found by the right people at exactly the right moment.

You can connect with Laura on LinkedIn and Instagram, and grab her SEO Simplified workbook to start putting keywords to work on your website. 

Time-Based Notes:

• 1:15 - Rapid Fire Questions

• 8:08 - Laura's Journey from Birth Doula to SEO Expert

• 10:50 - Why SEO is a Game-Changer for Direct Sellers

• 12:00 - Company Websites vs. Personal Branded Sites

• 13:17 - The Four Pillars of SEO, Simplified

• 14:42 - The Two Biggest SEO Challenges for Direct Sellers

• 16:38 - Three SEO Tweaks You Can Make Right Now

• 21:05 - Creating Content for Long-Term SEO Success

• 23:00 - Topical Authority and Building Trust with Google

• 25:06 - Content and CTAs

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode282

In this episode of the Modern Direct Seller Podcast, we're joined by Megan Kuiper, executive coach, culture consultant, and keynote speaker, to talk about leading through genuine human connection. Megan brings a fresh perspective on what it really takes to show up with energy, build relationships that stick, and dream bigger than your day-to-day grind. If you've been running on empty or just going through the motions, this one's for you.

You can connect with Megan on LinkedIn and Instagram, or visit her at Megan-Kuiper.com. While you're there, be sure to grab her free Five Days to Shine program and Dream Journal PDF.

Time-Based Notes:

• 1:20 - Rapid Fire: Energy, Travel Must-Haves & Human Connection

• 3:38 - Megan's Background & Entrepreneurial Journey

• 5:58 - Role Modeling for Your Kids

• 7:57 - Three Pillars of Leadership Through Human Connection

• 11:21 - Managing Energy with Pit Stops

• 15:01 - The ‘Two Seconds Longer’ Technique

• 18:16 - Reconnecting with Your Dreams

• 23:26 - Building Culture Through Personal Recognition

• 26:46 - Daily Standards & Showing Up as an 11

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode281

In this episode of the Modern Direct Seller Podcast, we're joined by Jake Dempsey, Founder and CEO of Project Broadcast, to talk all about text marketing strategies for 2026. Jake shares his data-driven philosophy on relationship marketing, why the most engaging messages are often the simplest ones, and how direct sellers can use automation to build and own their audience. You'll come away with practical ideas for using Project Broadcast to capture leads, nurture relationships, and create repeatable systems that grow your business without adding to your to-do list.

Get started and learn more about Project Broadcast here. If you're already using Project Broadcast, send their team a message sharing what you learned today and what's on your wish list for the platform. 

Time-Based Notes:

• 1:47 - Rapid-Fire Questions

• 8:39 - What Is Project Broadcast & Who Does It Serve?

• 10:43 - DAU/MAU: How Often Are Users Actually in the Platform?

• 12:49 - Brand Marketing vs. Relationship Marketing

• 20:16 - Own Your Audience — You Are Facebook's Product, Not Their Customer

• 23:57 - Oh My Hi + Project Broadcast: Real Automation Wins

• 25:08 - Automation Ideas: Recipe Clubs, Birthday Clubs & Vendor Events

• 28:21 - The $25 Rule: How to Know If a Tool Is Worth It

• 31:35 - Coming Soon: Smart List Technology Preview

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode280

In this week’s Modern Direct Seller Podcast, we're joined by Lisa Duck and Susan Larimer, co-hosts of The Other 99% podcast, for a special takeover episode all about the Modern Direct Seller Academy. Lisa and Susan share how they each found their way into the Academy, walk through everything included across all three membership tiers, and reflect on how being part of this community has transformed their businesses, their mindset, and even their identities as direct sellers. Whether you're Academy-curious or already a member, this one is packed with real talk and genuine enthusiasm from two sellers who've lived it.

You can connect with Lisa and Susan on their websites, and catch them on The Other 99% podcast for more stories, tips, and strategies for the other 99% of direct sellers.

Time-Based Notes:

• 0:44 - Welcome from Lisa Duck & Susan Larimer

• 1:33 - Susan's Academy Discovery and Initial Skepticism

• 4:23 - Lisa's 15-Year Direct Sales Journey and Academy Discovery

• 8:23 - Academy Basic Level: Courses, Toolkits & Features

• 13:29 - The Daily Consistency Tracker & ABC System

• 14:41 - Monthly Office Hours & Content Lab Sessions

• 16:11 - Social Selling Action Plans & Fan Feature Success

• 20:01 - Academy Pro: Progress Reports & Virtual Retreats

• 25:59 - VIP Academy: Premium Features & Unlimited Access

• 28:42 - Community, Transformation & Final Takeaways

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode279

In this episode of the Modern Direct Seller Podcast, we're joined by Tara Lassiter, relationship marketing strategist, to talk about finding your buyers and believers through authentic storytelling and smarter social selling. Tara shares what twelve years at QVC taught her about personal branding, how to craft stories that connect without feeling self-centered, and her ABC framework for building real relationships in the DMs. This one is packed with fresh strategies to show up more confidently and build an audience that's in it for the long haul.

You can connect with Tara on LinkedIn and Substack. Don’t forget to grab her free DM Confidence Kit for seven templates and the full ABC framework to start messaging with confidence.

Time-Based Notes:

• 1:15 - Rapid Fire: Tea, Thrillers & High-End Skincare

• 5:15 - Tara's Business Background & 12 Years at QVC

• 7:06 - Why People Buy You, Not Just Your Products

• 9:01 - Sharing Scars, Not Open Wounds

• 13:33 - How to Structure a Story That Actually Sells

• 18:32 - The ABC Framework for DMs

• 28:08 - Platform-Specific Social Selling Strategies

• 30:31 - When to Build vs. When to Sell

• 36:50 - Casting a Wider Net & Playing the Long Game

• 42:34 - The DM Confidence Kit

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode278

In this episode of the Modern Direct Seller Podcast, we shine the spotlight on one of the most important (and most avoided) activities in direct sales: following up. We're breaking down the real reasons so many sellers skip it, how to shift your mindset around it, and the simple systems you can put in place to stay consistent. The leads are already there. This episode is about making sure they don't go cold, with straightforward strategies to follow up at every stage and build the kind of relationships that keep customers coming back.

From a simple Google Sheet to a fully automated CRM, there's a follow-up system for every stage of your business. Grab the free 300 Club Tracker to get started, and head over to Oh My Hi to explore what automated follow-up can look like when your business is ready for it. 

Time-Based Notes:

• 3:44 - Overcoming the Fear and Mental Blocks Around Follow-Up

• 6:10 - Systems and Tools to Keep Your Follow-Up Organized

• 9:13 - What to Do When You've Waited Too Long

• 12:11 - Follow-Up Strategies for New Leads

• 15:00 - Following Up with New Customers

• 17:37 - The Best Channels and Methods for Follow-Up

• 20:23 - How Much Follow-Up Is Too Much?

• 23:19 - Building Follow-Up Into Your Daily Routine

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode277

In this episode of the Modern Direct Seller Podcast, we chat with Katy Wells, host of The Maximalized Minimalist podcast, about her newly released book "Making Home Your Happy Place" and her holistic approach to decluttering. Katy shares why traditional organizing methods fail for most people, introduces her framework for understanding different types of clutter, and offers practical advice for entrepreneurs working from home. This conversation covers sustainable decluttering strategies, managing visual inputs in your workspace, and starting small to create lasting change in your home and business.

Be sure to grab your copy of Katy's new book "Making Home Your Happy Place" and dive into her podcast The Maximalized Minimalist for more holistic decluttering strategies designed for busy families and entrepreneurs.

Time-Based Notes:

• 1:16 - Book Launch Celebration

• 3:56 - Rapid-Fire Questions

• 9:38 - Book Target Audience and Core Philosophy

• 13:44 - Modern Clutter Crisis and Statistics

• 16:37 - Four Types of Clutter Framework

• 20:53 - Addressing Different Clutter Types

• 23:36 - Entrepreneur-Specific Decluttering Advice

• 29:10 - Where to Begin?

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode276

In this episode of the Modern Direct Seller Podcast, we're diving into text marketing and how it can transform the way you connect with customers and grow your business. You'll learn permission-based strategies for using text marketing to build genuine relationships at scale, from weekly text clubs to automated customer care sequences and local marketing. Whether you're already using text marketing or just getting started, this episode is packed with actionable ideas to help you save time, increase engagement, and drive more sales.

Looking to integrate text marketing with your website and CRM? Project Broadcast works seamlessly with Oh My Hi Plus to automate customer follow-up, nurture leads, and keep your business running in the background. 

Ready for the exact wording on text-only bundle parties and customer care sequences? All of that is waiting for you inside the Modern Direct Seller Academy.

Time-Based Notes:

• 03:01 - About Text Marketing

• 06:32 - Permission-Based Text Marketing Strategy

• 09:21 - Weekly Text Club Implementation

• 11:07 - Text-Only Experience Strategy

• 14:05 - Customer Care Sequence Automation

• 16:02 - Local Marketing and Just-in-Time Sales

• 18:02 - Customer Surveys and Preference Updates

• 20:18 - Relationship Building and Team Development

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode275

In this episode of the Modern Direct Seller Podcast, we're talking all about why direct sellers need their own website in 2026. We're diving into the problem with relying only on social media, the limitations of corporate websites, and how having your own website helps you capture leads and build credibility. You'll learn about the new Oh My Hi and Project Broadcast integration that automates follow-up through email and text, plus discover the Capture and Convert page template designed to help you get started fast.

Ready to claim your FREE Capture and Convert page with any Oh My Hi subscription? This limited-time offer includes a done-for-you website setup to help you start capturing leads fast. 

Time-Based Notes:

• 0:50 - The Problem with Social Media Dependency

• 2:11 - Benefits of Having a Website Home Base

• 3:56 - Corporate Website Limitations

• 6:09 - Oh My Hi Platform Introduction

• 7:14 - Project Broadcast Partnership Announcement

• 12:08 - Automation Benefits and Use Cases

• 13:41 - Platform Differentiators and Support

• 15:16 - Capture and Convert Page Introduction

• 17:17 - Free Setup Offer and Closing

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode274

In this episode of the Modern Direct Seller Podcast, we chat with Ashley McDonald, a therapist and nervous system first business mentor, about high functioning burnout. The conversation explores why high functioning burnout is invisible to others, how high-achieving women live in a constant state of "never enough," and practical tools like the Somatic Wealth Framework and micro moments of stillness to help you stop adding and start subtracting.

You can connect with Ashley through her podcast "Shamelessly Ambitious" or access her mini webinar "The Energy Advantage Training" which addresses the three capacity leaks affecting high-achieving women and provides simple resets for managing exhaustion.

Time-Based Notes:

• 1:12 - Rapid Fire Questions

• 5:53 - Ashley’s Career Journey

• 8:48 - Defining High Functioning Burnout

• 11:19 - Identifying Value Misalignment

• 14:36 - Recognizing Capacity Issues and Internal Signals

• 17:28 - The Somatic Wealth Framework

• 20:05 - Micro Moments of Stillness and Cortisol Addiction

• 22:54 - Adding vs. Subtracting Approach

• 26:44 - Truth-Checking

• 28:19 - First Steps for Recovery

• 29:43 - Inner Child and Self-Compassion

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode273