In this episode of the Modern Direct Seller Podcast, I catch up with my longtime friend Parker Stevenson—author of Profit Pillars and co-owner & CEO of Evolved Finance. Parker shares his journey from rock bands to bookkeeping and why understanding your numbers is key, especially for direct sellers. We chat about the importance of tracking profit, separating personal and business finances, and how focusing too much on sales volume can be misleading. Plus, we celebrate the launch of his new book, which makes managing your business finances feel totally doable. If numbers aren’t your thing, you’ll walk away from this episode with a fresh perspective!
Connect with Parker on LinkedIn and TikTok, check out Evolved Finance on Instagram, YouTube and their website, and grab a copy of Profit Pillars: A Proven System to Maximize the Bottom Line in Your OnlineBusiness!
0:30 Meet Parker Stevenson
5:41 Parker's New Book: Profit Pillars
10:30 The Difference Between Sales Volume, Revenue & Profit
15:21 What to do with Your Numbers & Data
19:11 How Often Should You Look at Your Numbers?
23:16 Finance Mindset & Skill Building
27:57 Take a Look at the Bigger Picture
30:20 Connect with Parker
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Get the full show notes at https://moderndirectseller.com/episode211/