In this episode of the Modern Direct Seller Podcast, we're diving into one of the most underutilized growth strategies in direct sales: referrals. We're breaking down why most direct sellers are sitting on a goldmine of untapped referrals, and what it actually takes to turn willing customers into a steady stream of new leads. From the psychology behind why referrals work to two practical strategies you can start using right away, this episode lays out a simple, systematic approach to making referrals a reliable part of your business.

Looking to set up your own referral system, build a lead capture form, or automate your follow-up sequences? Explore examples, templates, and trainings inside the Modern Direct Seller Academy. You can also check out Oh My Hi for website tools built specifically for direct sellers, and Project Broadcast for text marketing automation that pairs perfectly with a referral program.

Time-Based Notes:

• 2:09 - The Psychology & Statistics of Referrals

• 5:04 - Identifying Your Best Referral Partners

• 8:20 - Invite a Friend: Strategy for Events

• 11:42 - Referral Palooza: Your Always-On System

• 14:43 - The Value of Referred Customers

• 17:09 - Marketing & Promoting Your Referral Program

• 20:01 - Action Steps

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode288

In this episode of the Modern Direct Seller Podcast, we're joined by Matt Diamante, SEO specialist, author, and founder of agency Hey Tony, to talk about one of the most underutilized growth strategies for direct sellers: getting found on Google. Matt breaks down what SEO actually is, why it matters for solopreneurs and small business owners, and how pairing it with AI tools can turn everyday customer questions into content that works around the clock. You'll also hear a specific AI prompt that makes blog writing faster, smarter, and actually useful, plus a straight-talking take on email lists, social media, and what's really driving revenue in today's landscape.

You can connect with Matt by searching Matt Diamante on any social platform, where he posts daily. Be sure to check out Hey Tony and his book Get Found, the perfect starting point if you're new to SEO or just want to know enough to manage it yourself. Direct sellers can also explore Oh My Hi for a real website that's built for your business. 

Time-Based Notes:

• 1:35 - Rapid Fire: Tech Tools, Email Habits & Work Schedule

• 3:47 - Matt's Background & The Story Behind Hey Tony

• 5:46 - SEO Fundamentals for Non-Technical Users

• 8:32 - The AI Prompt That Makes Blog Writing Easy

• 12:26 - Building Assets vs. Relying on Algorithms

• 15:20 - Social Media and SEO - Better Together

• 17:43 - How to Make Content Creation Easier

• 18:38 - Content Creation Workflows & Processes

• 20:33 - Limitless AI & Capturing Content from Everyday Conversations

• 21:41 - SEO in the Age of AI & What's Really Happening with Search

• 24:19 - Google AI Overviews & How to Think About Your Content Strategy

• 27:24 - Getting Started with Google Search Console

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode287

In this episode of the Modern Direct Seller Podcast, we're joined by Laura Kendrick of Cheeky Copy to talk about what actually makes copy connect, and why leading with personality beats buttoned-up professionalism every time. Laura shares her philosophy on writing copy that speaks directly to the reader, breaks down the three elements every piece of conversion copy needs, and gets real about how to use AI as a tool without losing your voice in the process. Whether you've been avoiding the blank page or quietly wondering if blogging still matters, this one is packed with perspective you can actually use.

Make sure to grab Laura’s free resource, Cheeky Buttons, a guide to writing better call-to-action button copy. For a free-writing and idea generation tool Laura swears by, check out 750words.com. And if you're a direct seller ready to get off replicated pages and build a brand that's actually yours, get started with Oh My Hi today.

Time-Based Notes:

• 1:04 - Rapid Fire Questions

• 6:24 - The Personality-First Copywriting Philosophy

• 9:00 - Bringing It to Life: Strategy, Brand Voice & Personality in One Email

• 12:28 - Where to Start

• 15:07 - Three Elements Every Piece of Conversion Copy Needs

• 20:34 - Writing Resistance, Academic Backgrounds & Breaking the Rules

• 22:55 - AI and Copywriting

• 30:04 - Free-Writing First

• 31:45 - Blogging, SEO & the Long Game

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode286

In this episode of the Modern Direct Seller Podcast, Modern Direct Seller and Oh My Hi co-founders Becky and Jeremy Launder link up for a candid behind-the-scenes look at Q1 2026. They cover what's been working, what's shifted, and where the business is headed; from a standout Academy launch and growing corporate partnerships to a deep dive into AI implementation and the Oh My Hi sales funnel. Equal parts business strategy and real talk, this one doesn't hold back.

Learn more and explore Oh My Hi and the Modern Direct Seller Academy today!

Time-Based Notes:

• 1:55 - Two-Way Rapid Fire

• 7:12 - Q1 Win: Party Like It's 2026 + Academy VIP Growth

• 10:39 - Who's Joining the Academy Now and What They're Looking For

• 12:46 - Corporate Spotlight: Pampered Chef Partnership

• 14:18 - JBloom + Expanding the Corporate Side

• 15:03 - Oh My Hi: Giveaway Strategy + Sales Funnel Focus

• 16:56 - Why Direct Sellers Are Saying Yes to Oh My Hi

• 20:20 - AI Deep Dive: Switching to Claude + Systemizing the Business

• 29:35 - Summer Plans: Graduations, Maui & Maybe a Puppy

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode285

In this episode of the Modern Direct Seller Podcast, we're joined by Holly Haynes, business and marketing strategist and founder of Antisocial School, to talk about building a thriving business without making social media the centerpiece. Holly shares her life-first framework, the power of micro partnerships, and the two core systems every entrepreneur needs to create momentum without burning out. If social media has been running your business instead of the other way around, this one's for you.

You can connect with Holly and access her custom anti-social strategy workshop (including a GPT that calculates your return on investment) at her website.

Time-Based Notes:

• 1:11 - Rapid Fire Questions

• 5:01 - Holly's Background and Business Evolution

• 9:07 - Who Holly Serves and Program Offerings

• 12:28 - The Antisocial Framework Explained

• 16:17 - Micro Partnerships as a Growth Strategy

• 21:33 - The Life-First Business Model

• 26:04 - Two Systems Every Entrepreneur Needs

• 29:29 - Current Learning Focus: AI

• 31:02 - Holly's Closing Advice

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode284

In this episode of the Modern Direct Seller Podcast, we're diving into a no-fluff Q2 game plan built around what's actually working for direct sellers right now in 2026. We're breaking down the two visibility challenges every seller is facing, reconnecting with existing customers and reaching brand-new ones, and sharing the specific strategies that are generating real results in both areas. From text experience parties and in-person events to lead capture techniques and the evolution of the ABCs framework, this episode covers the practical moves to make this quarter count.

Looking to level up your text experience parties or streamline lead capture at your next event? Check out Project Broadcast for text message automation and Oh My Hi to build your lead capture form. 

Time-Based Notes:

• 3:28 - Industry Trends and Q1 Performance

• 5:23 - Text Experience Parties for Existing Customers

• 9:20 - In-Person Events for New Customer Acquisition

• 10:47 - Lead Capture Strategy at Events

• 13:53 - The ABCs Framework and Content Strategy Evolution

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode283

In this episode of the Modern Direct Seller Podcast, we're joined by SEO strategist Laura Jawad to talk all about visibility and showing up on Google. Laura breaks down why having your own website is one of the most powerful moves a direct seller can make right now, and shares practical, non-technical strategies to help your personal brand get found by the right people at exactly the right moment.

You can connect with Laura on LinkedIn and Instagram, and grab her SEO Simplified workbook to start putting keywords to work on your website. 

Time-Based Notes:

• 1:15 - Rapid Fire Questions

• 8:08 - Laura's Journey from Birth Doula to SEO Expert

• 10:50 - Why SEO is a Game-Changer for Direct Sellers

• 12:00 - Company Websites vs. Personal Branded Sites

• 13:17 - The Four Pillars of SEO, Simplified

• 14:42 - The Two Biggest SEO Challenges for Direct Sellers

• 16:38 - Three SEO Tweaks You Can Make Right Now

• 21:05 - Creating Content for Long-Term SEO Success

• 23:00 - Topical Authority and Building Trust with Google

• 25:06 - Content and CTAs

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode282

In this episode of the Modern Direct Seller Podcast, we're joined by Megan Kuiper, executive coach, culture consultant, and keynote speaker, to talk about leading through genuine human connection. Megan brings a fresh perspective on what it really takes to show up with energy, build relationships that stick, and dream bigger than your day-to-day grind. If you've been running on empty or just going through the motions, this one's for you.

You can connect with Megan on LinkedIn and Instagram, or visit her at Megan-Kuiper.com. While you're there, be sure to grab her free Five Days to Shine program and Dream Journal PDF.

Time-Based Notes:

• 1:20 - Rapid Fire: Energy, Travel Must-Haves & Human Connection

• 3:38 - Megan's Background & Entrepreneurial Journey

• 5:58 - Role Modeling for Your Kids

• 7:57 - Three Pillars of Leadership Through Human Connection

• 11:21 - Managing Energy with Pit Stops

• 15:01 - The ‘Two Seconds Longer’ Technique

• 18:16 - Reconnecting with Your Dreams

• 23:26 - Building Culture Through Personal Recognition

• 26:46 - Daily Standards & Showing Up as an 11

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode281

In this episode of the Modern Direct Seller Podcast, we're joined by Jake Dempsey, Founder and CEO of Project Broadcast, to talk all about text marketing strategies for 2026. Jake shares his data-driven philosophy on relationship marketing, why the most engaging messages are often the simplest ones, and how direct sellers can use automation to build and own their audience. You'll come away with practical ideas for using Project Broadcast to capture leads, nurture relationships, and create repeatable systems that grow your business without adding to your to-do list.

Get started and learn more about Project Broadcast here. If you're already using Project Broadcast, send their team a message sharing what you learned today and what's on your wish list for the platform. 

Time-Based Notes:

• 1:47 - Rapid-Fire Questions

• 8:39 - What Is Project Broadcast & Who Does It Serve?

• 10:43 - DAU/MAU: How Often Are Users Actually in the Platform?

• 12:49 - Brand Marketing vs. Relationship Marketing

• 20:16 - Own Your Audience — You Are Facebook's Product, Not Their Customer

• 23:57 - Oh My Hi + Project Broadcast: Real Automation Wins

• 25:08 - Automation Ideas: Recipe Clubs, Birthday Clubs & Vendor Events

• 28:21 - The $25 Rule: How to Know If a Tool Is Worth It

• 31:35 - Coming Soon: Smart List Technology Preview

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode280

In this week’s Modern Direct Seller Podcast, we're joined by Lisa Duck and Susan Larimer, co-hosts of The Other 99% podcast, for a special takeover episode all about the Modern Direct Seller Academy. Lisa and Susan share how they each found their way into the Academy, walk through everything included across all three membership tiers, and reflect on how being part of this community has transformed their businesses, their mindset, and even their identities as direct sellers. Whether you're Academy-curious or already a member, this one is packed with real talk and genuine enthusiasm from two sellers who've lived it.

You can connect with Lisa and Susan on their websites, and catch them on The Other 99% podcast for more stories, tips, and strategies for the other 99% of direct sellers.

Time-Based Notes:

• 0:44 - Welcome from Lisa Duck & Susan Larimer

• 1:33 - Susan's Academy Discovery and Initial Skepticism

• 4:23 - Lisa's 15-Year Direct Sales Journey and Academy Discovery

• 8:23 - Academy Basic Level: Courses, Toolkits & Features

• 13:29 - The Daily Consistency Tracker & ABC System

• 14:41 - Monthly Office Hours & Content Lab Sessions

• 16:11 - Social Selling Action Plans & Fan Feature Success

• 20:01 - Academy Pro: Progress Reports & Virtual Retreats

• 25:59 - VIP Academy: Premium Features & Unlimited Access

• 28:42 - Community, Transformation & Final Takeaways

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode279