In this episode of the Modern Direct Seller Podcast, we're talking all about the strategy behind the current pre-Black Friday promotion offering the Modern Direct Seller Academy for just $1. This episode pulls back the curtain on why now, why this price, and how the campaign came together. You'll hear about the marketing approach—from text opt-ins to content batching with help from a couple of 12-year-olds—and learn how the customized onboarding is designed to help new members get the most value. Plus, discover the new SEA model (Scrappy, Expanding, and Automating) that helps direct sellers identify their business stage and choose the right tools to move forward.

Join the Academy for $1 this week only (Nov 17 - 23): https://moderndirectselleracademy.com

Sign up for the 2026 Planning Workshop: https://moderndirectseller.com/2026plan

Time-Based Notes:

• 1:37 The Rationale Behind the $1 Academy Offer

• 7:03 Strategic Timing

• 10:44 Marketing Strategy and Implementation

• 15:02 Onboarding Experience and New Resources

• 20:33 Closing Thoughts on the Promotion's Purpose

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode263

In this special episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder take listeners behind the scenes to share how it all began—from side hustles and funny failed ideas (hello, “PeePee Pants!”) to building a thriving business that now serves tens of thousands of direct sellers. They walk through every chapter of their journey: early experiments, big leaps, and the lessons that shaped Modern Direct Seller today. You’ll hear how they scaled from a kitchen-table dream to multiple six-figure businesses, launched Oh My Hi, and learned to pivot with purpose. Whether you’re just starting out or scaling up, this episode is a reminder that messy action beats perfect plans every time.

The Modern Direct Seller Box is back this December, and it's packed with surprises, tools, and goodies designed to help you finish the year strong. It only comes around once a year and always sells out fast, so be sure to send a DM on Instagram at @ModernDirectSeller to get on the list.

And don’t miss our biggest Black Friday offer yet, launching November 17. Text SPOILER to (619) 760-2300 to get the news a day early!

Time-Based Notes:

• 01:56 – Early Entrepreneurial Ventures

• 06:53 – Abandoned Business Ideas (Wiffle Ball League & “PeePee Pants”)

• 09:15 – Entry into Direct Sales

• 09:20 – Family Changes and Business Transition

• 12:19 – Direct Sales Success with Children’s Products

• 13:43 – Business Evolution and the Launch of Modern Direct Seller

• 17:21 – Pandemic Growth and the Subscription Box

• 21:02 – Scaling Season (2021–2022)

• 23:28 – Expanding into Corporate Work

• 28:51 – Major Milestones and Focus on Oh My Hi

• 35:02 – Business Lessons and Long-Term Vision

• 42:29 – Conclusion + Upcoming Black Friday Offer

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode262

In this episode of the Modern Direct Seller Podcast, we’re sharing three simple but powerful shifts to help you reignite momentum in your business this holiday season. You’ll learn how to stay consistent with the daily habits that drive results, attract new customers with confidence, and build systems that make your business run more smoothly. These shifts are designed to help you finish the year strong, keep your energy focused on what matters most, and head into 2026 with clarity and momentum.

Want to keep the momentum going? Start by tracking your daily ABCs—Active Selling, Building Relationships, and Creating Content—inside the Modern Direct Seller Academy, and watch consistency turn into results. 

And if you want the scoop on our super-secret Black Friday offer dropping November 17, DM “Black Friday” to @ModernDirectSeller on Instagram for info.

Time-Based Notes:

• 04:42  –  Shift 1: Implementing Daily ABC Habits

• 12:18  –  Shift 2: Finding New Customers Without Being Salesy

• 15:40  –  Shift 3: Implementing Systems That Scale

• 20:03  –  Black Friday Offer Sneak Peek

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode261

In this episode of the Modern Direct Seller Podcast, we’re unwrapping a complete Holiday Promo Playbook designed to make your busiest season run smoother. Learn how to leverage text marketing to connect with customers instantly and batch plan social content so you can show up consistently without burning out. From quick-win campaign ideas to festive engagement posts and easy repurposing tips, this episode gives you a clear plan to simplify your marketing and keep sales rolling all season long.

If you’re ready to take the guesswork out of your holiday marketing, our Holiday Plan will give you fresh ideas to share all season long. And when it’s time to boost those Black Friday sales, the Project Broadcast Workshop will walk you through simple texts that make a big impact.

Time-Based Notes:

• 2:10 – How text marketing boosts holiday sales

• 3:57 – Five text marketing ideas

• 11:59 – Batch planning social content for the season

• 13:05 – Holiday content themes that drive engagement

• 15:04 – Quick tips for batch filming and repurposing posts

• 16:53 – Leaving space for real-life holiday moments

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode260

In this episode of the Modern Direct Seller Podcast, we’re diving into the three-part framework that helps direct sellers turn casual followers into loyal customers. You’ll learn how to build a content system that attracts attention, capture leads beyond social media algorithms, and convert those leads into repeat buyers. We’re covering what kind of content actually moves the needle, how to set up simple lead-capture tools, and how to create offers that inspire quick action and lasting loyalty in your business.

Join us for the free Get Found, Get Leads, Get Paid training on October 29 to learn how to set up a content and website system that works for you—even when you’re offline. Explore examples, templates, and trainings at ModernDirectSeller.com.

Time-Based Notes:

• 02:37 – Content Strategy: Long-Form vs. Short-Form

• 06:46 – CinchShare Free Plan & TikTok Experiment

• 11:50 – The Capture Phase: Lead Collection

• 14:59 – The Convert Phase: Turning Leads into Customers

• 19:07 – Get Found, Get Leads, Get Paid

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode259

In this episode of the Modern Direct Seller Podcast, we’re talking all about team building and how it’s changed in today’s digital world. We’re diving into what’s working right now to grow a team, from rethinking outdated language to building systems that work behind the scenes. You’ll learn daily, weekly, and monthly strategies to help you show up with confidence, connect with the right people, and create momentum in your business.

Time-Based Notes:

• 0:55 – Team building isn’t one-size-fits-all

• 3:13 – How many new team members you actually need to build momentum

• 5:43 – Ditching outdated approaches and shifting your team-building language

• 7:51 – The “Three + Three + Three” formula for daily business-building activity

• 10:53 – Weekly content ideas to attract potential team members

• 12:14 – Why monthly opportunity events still work, and how to run them

• 16:41 – Long-term systems that work 24/7: websites, blogs, videos, and email funnels

• 21:12 – Give your vocabulary a glow-up: terms to replace and modernize

• 23:25 – Final encouragement: direct sales as a launchpad to entrepreneurship

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode258

In this episode of the Modern Direct Seller Podcast, we’re joined by business coach and “accidental entrepreneur” Lianne Kim for a powerful conversation about redefining success, building a sustainable business, and embracing a life-first approach to entrepreneurship. From solo backpacking adventures in Southeast Asia to running a thriving international community of mompreneurs, Lianne shares how she built a values-aligned business that allows her to work less—and win more. We also unpack sales mindset shifts, team-building tips, and what it really takes to grow without burning out.

Catch Lianne on Instagram and tune in to her podcast, The Business of Thinking Big,  where she shares mindset, strategy, and hustle tips to help you grow your revenue and serve more dream clients. Planning to be in Toronto? Check out MamaCon, her annual conference for mom entrepreneurs, happening November 7. Curious about the book Lianne’s currently loving? It’s Be Ready When the Luck Happens by Ina Garten.

Time-Based Notes:

• 1:34 – Rapid-fire questions: travel stories, favorite reads, poolside recharging, and office supplies

• 7:55 – Lianne’s entrepreneurial journey

• 15:06 – The early days (and big growth) of MamaCon

• 19:58 – Building a business that makes space for family

• 23:57 – Creating systems that support freedom

• 27:14 – Hiring, leadership, and building a team that lasts

• 32:08 – Sales tips for direct sellers: listen more, pitch less

• 41:15 – Breaking through plateaus and redefining success

• 49:12 – Where to find Lianne and what’s next

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode257

In this episode of the Modern Direct Seller Podcast, we break down how to make Q4 your strongest business season yet. You’ll hear the latest holiday spending trends, why buyers are prioritizing value and connection over discounts, and a four-phase roadmap to guide your promotions from October through December. Packed with strategies for bundles, events, and Black Friday offers, this episode will help you maximize sales and wrap up the year with momentum.

Start planning now with our Holiday Planning Guide and map out your 90-day plan using the Quarterly Strategy Framework. For extra support, join the Modern Direct Seller Academy and catch the upcoming Black Friday workshops. 

Time-Based Notes:

• 4:22 - 2025 Holiday Spending Trends You Need to Know

• 7:13 - What Shoppers Want Now: Value, Connection, and Trust

• 10:42 - Phase 1: Building Buzz with Teasers and VIP Lists

• 13:31 - Phase 2: Driving Sales During Black Friday Week

• 18:04 - Phase 3: Catching Last-Minute Buyers Before Cutoffs

• 20:23 - Phase 4: Post-Deadline Strategies and January Prep

• 22:02 - Immediate Action Steps to Start in October

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode255

In this episode of the Modern Direct Seller Podcast, we have a chat with Kim Underwood, a true multi-hyphenate with a heart for people. Drawing from her experiences as radio host, mentor, jBloom leader, and cancer survivor, she shows us what it looks like to live with purpose and perseverance. We talk about doing hard things, pushing past imposter syndrome, and reminding ourselves (and others) that we’re more capable than we think even on the messy days.

You can learn more about Kim by visiting kimunderwood.com, where she’s sharing encouragement and getting ready to launch a blog with more lifestyle and heart-centered content. You can also catch her on the air during the afternoon show at Joy FM 99.1 in St. Louis.

Time-Based Notes:

• 1:24 - Rapid-fire favorites with Kim: TV shows, snacks, and office supplies

• 4:36 - Kim’s background, faith, and life outside of work

• 5:59 - Facing hard things: counseling and cancer

• 9:17 - What teen girls (and all of us) need to hear about being enough

• 12:42 - Behind the mic: radio, connection, and making people feel seen

• 15:59 - Kim’s jBloom journey and overcoming imposter syndrome

• 19:41 - Don’t quit, don’t compare, and just keep blooming

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode255

In this episode of the Modern Direct Seller Podcast, we sit down with Steph Paradiso, founder of Inspired Social Collective, to talk about Black Friday strategies for direct sellers. Steph shares why planning ahead is key, how to create stacked offers that stand out, and what to do right now to build visibility before the holiday rush. Consider this your no-nonsense playbook for mapping out a clear plan to make your Q4 your most profitable season yet.

You can connect with Steph on Instagram at @InspiredSocialCo or on her personal page @StephParadiso. Be sure to check out her Black Friday Revenue Roadmap program, where she walks you step by step through the exact framework we covered in today’s episode.

Time-Based Notes:

• 0:28 - Rapid Fire: Black Friday favorites & best deals

• 4:51 - Meet Steph Paradiso & Inspired Social Collective

• 8:50 - Why Black Friday is a marathon, not a one-day event

• 14:28 - Planning ahead: setting goals and building visibility early

• 19:47 - Creating stacked offers that actually convert

• 26:47 - Cutting through the noise during Black Friday

• 31:19 - Marketing trends that are sticking in 2025

• 32:59 - Balancing business, family, and the holiday season

• 35:37 - First steps to get started with your Black Friday plan

• 36:45 - Where to connect with Steph + Black Friday Revenue Roadmap

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode254