By Kelly Northcott
Elevate Your Direct Sales Business with Kelly Northcott is your one-stop listen for all the ways to create a successful direct sales business that you love. With over 20 years of experience in dire
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The podcast currently has 104 episodes available.
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
In this episode, I explore how social media is making direct sellers lazy and awkward and burning them out.
It started during the pandemic when anyone could copy and paste anything to get results, but that’s not working anymore. Direct sellers are quitting, and companies are closing or going to an affiliate program.
Direct sellers are measuring success by looking at engagement and follower numbers. They get more training on how to increase their engagement and following than they do on how to increase their sales, booking, and recruiting results.
Direct sellers are recruited by being told that they just have to post about the products they love, and people will buy.
They’re being trained by being given posts and messages to copy and paste, and when they don’t get the results they want, they’re told to just be more consistent.
If those strategies worked, leaders wouldn’t be losing their titles, numbers wouldn’t be down, and companies wouldn’t be closing or eliminating their fields.
This is a skill-based business. When you learn, practice, and master the skills, you’ll build a successful business. When you train your team on these skills, you'll build an independent and profitable team.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
In this episode, I share the tips and tweaks I gave some direct-selling leaders to help them increase their sales. These are things that you can implement right away, use for the holiday selling season, and use all year.
The first tweak focuses on increasing specials and new product sales.
Most direct sellers are trained to market their specials and new products by using multiple pieces of content and going live. When you do that, you’ll get some sales, but when you only do that, which is what most direct sellers do, you leave a lot of money on the table.
In this episode, I show you the tweak that will increase sales, explain why it works, and share a system so you can use it efficiently.
The second tweak focuses on transitioning social media engagement to sales conversations. Some direct sellers get a lot of engagement on their content, but engagement doesn’t translate to sales.
I explain the common mistakes that many direct sellers make regarding engagement, what happens when they continue to make these mistakes, and what you can do to get the results you’re looking for.
The third tweak focuses on how to have a steady flow of new customers coming into your business.
One of the most common questions I get is about how to find new customers and leads. In this episode, I share how and where to meet new people both in person and online and how to convert them from contacts to customers.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
The holiday selling season is in full swing, and in this episode, I share a gazillion tips to help you make the most of it.
Listen to this episode and pick two or three ideas that you want to play with, implement, or tweak.
I start by talking about being intentional about your holiday selling. You don't want to overextend yourself or sacrifice long-term success for a short-term win.
Then, we get into tactical tips.
Specials:
Gifts:
Wishlists:
Parties:
VIP Group and Social Media:
Events:
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
Woo hoo! Welcome to the 100th episode of my podcast!
In this episode, I’ll explain how to develop the habit of consistency. I’ll talk about what I’ve learned from walking at least 10,000 steps every day since March 19 and how it applies to your direct sales business.
Here are the eleven tips I’ll cover for developing consistency:
Track your progress. It will take a long time to see dramatic results, but if you track your progress, the daily win of consistency will help keep you motivated.
Set an activity-based (not a results-based) goal. You can control your actions. You can’t control your results, and results will be inconsistent.
Define what consistency means to you. It doesn’t have to be daily; it could be weekly, but you have to know when you’re successful.
Plan for success. You have to be intentional about being consistent and about working your business, especially when your schedule is atypical.
Everything adds up. You can work your business in nooks and crannies if you're intentional. Every post, every message, every conversation counts.
Celebrate everything. Celebrate consistency. Celebrate progress. Celebrate doing it even when you didn’t want to. Celebrate stepping out of your comfort zone.
Do this for yourself. Build your business because you want to build a business. You'll never really enjoy your business if you’re too focused on prizes, trips, promotions, or recognition.
Take notice of the non-tangible rewards. Appreciate your experiences, the people you met, and what you learned.
Give yourself grace. Consistency doesn’t mean perfection, and there will be a time when you break your streak. Pick up where you left off and keep going.
Make it as fun as possible, but understand that everything in your business won’t be fun. Sometimes you have to suck it up and do something because it needs to get done. Don’t sacrifice your success or consistency because you have to do unfun things.
It takes time to do your activity, to develop consistency, and to see results. Be willing to commit to yourself, your goals, and the time it takes.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
In this episode, we’ll discuss onboarding, launching, and training your new team members. The systems I’ll give you will be ones you can use regardless of your title. They aren’t just for new team builders.
All of the systems I teach are scalable and duplicatable. You can use them for new team members, aspiring leaders, and new leaders.
The onboarding system I talk about gives them an orientation to their back office and the programs that are available to them, helps you create a connection with them, and helps them launch quickly.
The launching system I teach allows the new team members to launch their business using the methods they plan to use to build their businesses without you having to do the work for them.
The training system you’ll learn lets your team members grow at their own pace and helps you keep track of everyone without getting overwhelmed or feeling like you’re micromanaging people.
In my program, Elevate, I teach how to build an engaged and productive team. If you’re ready to attract, recruit, and support your dream team, click here to learn more.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
A lot of direct sellers look at opportunity events as signing events, and they put too much pressure on the outcome.
Sponsoring is a conversation; your job is to initiate and keep it going. In this episode, you’ll learn how to follow up after an event, overcome objections, and avoid the common mistakes that direct sellers make when they’re team building.
I tell you how to end the conversation and how and when to restart it without waiting for them to contact you or feeling pushy.
I also give you the questions to ask a potential team member, which help you uncover their objections to joining and how to address them.
Plus, I give you a system for what to say when someone’s on the fence about joining your team.
In my program, Elevate, I teach how to build an engaged and productive team. If you’re ready to attract, recruit, and support your dream team, click here to learn more.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
In this episode, you'll learn the essentials of hosting successful opportunity events for your direct sales business.
I give you an outline of the content you should include in your presentation and walk you through the event logistics.
Following this outline will help you avoid the common mistakes many direct sellers make when sharing the opportunity, such as sharing too much information, training people before they join, and glossing over team building.
This outline uses a simple structure and shares the critical information someone needs to decide whether to join your team.
I explain why it works and how to tweak it, and I give you lots of examples of how to use it.
I also explain how to handle questions and how to close the event.
In my program, Elevate, I teach how to build an engaged and productive team. If you’re ready to attract, recruit, and support your dream team, click here to learn more.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
This episode is part three of the team-building series. In it, we’ll discuss the different types of opportunity events you can hold, why you need variety, how often you should do them, and how to invite people to them.
An opportunity event is a way to share information about the business opportunity with a potential team member. I’ll use the term event, but it doesn’t have to be an actual event. It can be a video, a packet, or a brochure.
Most people need to attend several events before they join. They might read a brochure, watch a video on your replicated website, and attend a live Zoom call before they join, so you need to have a variety of events because people aren’t going to attend the same one over and over again.
Opportunity events fall into two categories. Passive and active, and you want to offer both.
Passive events are events that people can participate in without your knowing it, such as reading a brochure or watching a video. These are important because there’s a decision process that business builders have to go through before they join your team, and they like to start this process quietly and without pressure.
Active events are live events such as in-person or virtual presentations and one-on-one conversations. These are great because you can give guests a taste of what your team is like, answer questions, share the most up-to-date information, and know who attended so you can follow up after the event.
They can be standalone events or in conjunction with another event, such as a team meeting, new-product reveal, workshop, or social event like Bingo.
In this episode, I give you a list of passive and active events, explain when to use each type, how to invite people to them, and how to train your team to use them.
I teach how to build engaged and productive teams in Elevate. If you’re committed and want to get the most out of the next three months, Elevate has all the training and support you need.
Click here to learn more about Elevate.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
In this episode, we’re going to talk about who you want on your team and how to structure your business so that you attract them. By the end of this episode, you’ll have a clear idea of who your dream team is, how to attract them to you, and how to model the business they want.
Your dream team is your ICA, which in business terms stands for your ideal customer avatar, but I like to refer to it as your ideal community avatar because direct sales is a community. Defining your ICA will help your reticular activating system and the law of attraction find them for you.
Step 1: Define Your ICA
I walk you through an exercise I did with a leader who didn’t know what to post on social media so that she could attract the right audience. And in just fifteen minutes, she had a ton of ideas for posts and reels, and I share some ideas you can use based on how you define your ICA.
Step 2: Define How You Need to Show Up to Attract and Serve Your ICA
You need to be the ultimate example of your ICA regarding drive and work ethic. Ask yourself, what does someone who leads that team think, feel, and do? You have to think, feel, and act like that leader before you’ll get the title and the team.
Step 3: Attract and Connect with Your ICA
Once you know who your ICA is, you’ll know what to post to attract them and where to go to find them.
Step 4: Structure Your Business so that Your Dream Uses it as a Model for Theirs
Your dream team needs to run their businesses with systems, and you need to be able to train and support them quickly and easily. The best way to accomplish this is for them to use the same systems you use.
I also give you three ways to know that you’re using the right selling systems to build an engaged and productive team and why a constant stream of new customers is crucial to your success.
I teach how to build engaged and productive teams in Elevate. If you’re committed and want to get the most out of the next three months, Elevate has all the training and support you need.
Click here to learn more about Elevate.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.
This episode is the beginning of a team-building series. I’m doing this series so that you can build an engaged and productive team, promote to leadership by the end of the year, or firm up your title. The best part is that if you apply what I teach in this series, you’ll continue to grow your business and team and not worry about losing your title.
In this episode, I share foundational information, including explaining the difference between how team builders build their businesses and how recruiters do it. I did both when I was in the field, and one way kept me stuck, while the other helped me grow through the career plan and develop leaders.
I also give you the first five action steps that you can do this week:
Know the requirements for the title you’re working toward so that you know what to focus on and can create a plan to meet them. No one promotes by accident, and you don’t want to miss your promotion because you didn’t know what you needed.
Commit to working like a team builder for the next three months. This gives you a specific time frame short enough to require you to make changes quickly and be consistent from the beginning because you don’t have time to waste. Three months is long enough for you to get results, and because you’ll be making changes quickly, you’ll see progress quickly, motivating you to keep going.
Define your commitment so that you can work your business alongside your life. You get to create the rules for your business. You won’t love your business if you don’t love the way you build it. I give you a list of things to consider, including non-negotiables, when you’re defining your commitment.
Bring in as many new customers as possible as quickly as possible. I explain the benefits of having an influx of new customers and how it’s easier to recruit them than it is to recruit your current customers. I also give you guidelines for how many customers you need to meet your goals.
Map out the next three months so that you can plan your business activities around your life without frustration and overwhelm. I walk you through some steps to set yourself up for success.
I teach how to build engaged and productive teams in Elevate. If you’re committed and want to get the most out of the next three months, Elevate has all the training and support you need.
Click here to learn more about Elevate.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
The podcast currently has 104 episodes available.
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