Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

I just wrapped up The Connection Workshop, where I taught direct sellers how to reach out without feeling salesy or spammy. 

In this episode, I’m diving into one of the most important things we covered—the mindset behind reaching out.

Whether you’re brand new or you’ve been at this for a while, initiating conversations is one of the most foundational skills in your business. But—it’s also one of the most avoided. Why? Because it brings up fear, rejection, overthinking, and all those mindset stories that make us want to hide behind our social media content.

This episode is about changing that story. In it, I’ll walk you through:

• Why all direct sellers should be doing reachouts, even those who work their business in the nooks and crannies.
• Why copying and pasting messages doesn’t work.
• Why social media isn’t helping your business grow.
• How to get the confidence you need to do reachouts.

And be sure to catch the next episode, where I’ll break down some simple systems to help you start reaching out in a way that feels natural and genuine.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

In this episode, we're diving deep into one of the simplest (and most powerful) habits you can build for your business — reaching out!

We’ll talk about:

• Why messaging is way more important than posting (and how few people even see your posts!).
• How to send messages that aren't spammy and actually start real conversations.
• The importance of warming people up before making an offer.
• Why playing the “numbers game” the wrong way could cost you followers.
• Practical tips to fit messaging into your busy life (like sending DMs during soccer practice!).
• How to detach from responses (or no responses!) and keep the momentum going.

Plus, don’t miss the announcement for The Connection Workshop happening May 7th — I'll teach you a system so you know who to message and what to say, making connecting systematic but still personal.

Get ready to ditch the cold messages, start building real relationships, and get the results you want.

Sign up for The Connection Workshop here: www.kellynorthcott.com/connection

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

In this episode, we're digging into why May is the secret transition month that determines how your entire year plays out.

I'll walk you through the natural business seasons from January to December, show you how most direct sellers unintentionally stall their momentum, and explain why what you do in May impacts your December (and sets up your entire 2026).

We'll also cover:

• How to set a summer strategy that actually works.
• Why May is a great time to build habits AND systems.
• Practical ideas for building relationships without feeling salesy.
• What successful sellers focus on in May to support their fall and holiday seasons.

If you promised yourself that 2025 was your year, there's still time, but you have to start now.

Use May to build the habits, systems, and momentum your future self will thank you for. 

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

Parties are the best way to build your business. A lot of direct sellers wonder how many parties they need to do to reach their goals, and that’s what we explore in this episode.

If you are not building a team or working toward a big incentive like a trip, one party a week (four a month) will be a good rhythm to get you in front of enough new people, get the experience you need, and build your customer base.

If you are building a team or working toward a trip, strive to do two parties a week (eight a month). This will bring you a steady stream of new people to add to your recruiting pipeline, provide training opportunities for your team members, and give you enough time to build relationships.

After establishing a solid first line, you can cut back to four to six parties a month to have more time to work with your team and develop leaders.

Building a business by doing parties is like getting in shape by going to the gym. At first, it’s awkward, confusing, and hard, but once you develop the habits you need and know what you’re doing, it becomes part of your routine.

But there is a point of diminishing returns, and if you do too many parties, you’ll get burned out, and your results could actually decrease.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

116. Stop Focusing on Party Sales. Do This Instead.

Parties are the most effective way to meet new people, create connections, sell products, book more parties, get recruit leads, and train your team; however, most direct sellers put too much focus on selling at their parties, and as a result, they miss out on the other five benefits. 

If you want to get all six outcomes from your parties, your focus should be on booking parties. 

When you book more parties, you’ll meet more people, make more connections, sell more products, get more recruit leads, and have more opportunities to train your team. 

Parties are buying events. So, even with minimal sales skills, you’ll get orders from the party if you make a sales offer. 

But if you don’t book parties from parties, you’ll have to send out booking messages, and no one wants to do that. 

In this episode, I give you tips on how to book parties from parties.

• How to introduce the host opportunity at the beginning of the party.
• How to plant seeds about hosting throughout the party so that you warm guests up for the offer.
• How to follow up with guests who say no to hosting.
• How to be okay with hearing no.
• When and how to overcome an objection.
• How to use an objection to make another offer. 

Want to go deeper into this topic and master booking parties from parties? The content in this episode is a sampling of the content and coaching inside Energize and Elevate. Click here to learn more about the programs, or send Kelly a DM.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

In this week’s episode, I demonstrate how versatile parties are, which is another reason why they’re the most effective and efficient way to build your direct sales business. 

When your presentation follows a framework, you can easily customize it based on your audience, the venue, the platform, and your goals. 

I outline the framework you’ll want to follow and explain the three elements every party should have. 

I also give you suggestions on what to call your party so that it’s an accurate representation of the event. Parties typically have a focus, whether social, shopping, an activity, or educational. The name of your event should be based on what you sell, how you sell it, and whom you sell to. It sets the tone and expectations. People show up differently at a girls’ night than at a masterclass, but both events follow the same framework.

Plus, I give you eight different ways to customize your format, from virtual parties to speaking events to fundraisers. I share the pros and cons of each and tips for maximizing your results.

Each format will attract different people, which allows you to build a large customer base and models various ways to build a business for potential team members.

The best part about this is that you'll use the framework to create one presentation and tweak it based on the format you want to use.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

The most commonly asked question I get about selling is, “How do I find new people?” 

In this week's episode, I explain why selling to your warm market gives you temporary success and why parties are the best way to reach your cold market, warm them up, and improve your skills.

All direct sellers start their business in their warm market. Their warm market sees their posts and comes to their launch parties. Their warm market buys their products not because of their selling skills but because of the relationship they have with them.

When direct sellers run out of friends and family to sell to, they stop getting results. 

If they did the same party for a cold market or a cold audience saw their posts, they probably wouldn’t have gotten the same results because a cold market makes decisions based on the content, not the person.

The direct sellers didn't continue to work on their skills because they were getting results doing what they were doing. 

If everything is going well, why would you change anything?

The problem is that their audience changed, but they didn’t, and now their results are based solely on their skills.

This is why parties are the best way to sell to a cold market.

• Hosts give you credibility. The guests know, like, and trust the host, and since the host is introducing you to them, they assume you’re likable and trustworthy. 
• Parties accelerate connections and warm up a cold market much faster than posting on social media can.
• Parties are a training ground. You can practice, experiment, and tweak every party to fine-tune your skills.

Every party will give you results and lessons.

In this episode, I explain:

• How to use an assessment system to improve your results.
• How to get past people saying no.
• The three things you need to do to master parties.
• How to start doing and improving parties.

Want to maximize your party results? Sign up for Energize and get the training, coaching, and systems you need to get the results you want. 

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

In this episode, I make a case for why parties are still the best way to build your direct sales business.

Parties are the most effective way to grow your customer base. They are essentially a referral system. If you do one party with seven people who are new to you, that’s better than getting seven new followers because parties are a shopping event and a connection funnel.

Party sales are higher than sales through social selling because you’ll be able to present your products in an organized way and show complete solutions, which makes it easier for customers to see the value. Plus, there’s an implied ordering deadline at a party. 

It’s easier to recruit at a party (and the recruit leads are stronger) than by posting on social media because parties accelerate connections and provide social proof that people like and use your products.

Plus, you get to model a fun and profitable business.

Parties are the best way to launch and train your new team members because they’ll get better results and get out of their inner circle faster.

I also counter the arguments against parties, such as being time-consuming, hard to book, and hard to learn.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

In this episode, I give you an overview of three coaching programs to help you reach your goals for your direct sales business.

I’m doing this episode now because I’m making changes to the membership rates of all of my programs, and I want to give you an opportunity to get the best rate possible. 

All rates for my programs will increase on March 10, 2025. This only applies to people who sign up for a program on or after March 10. If you’re currently enrolled in a program, your rate will not increase as long as you’re a member of that program.

Here is an overview of the three programs:

Energize teaches you how to use all selling methods of direct sales (social media, parties, vendor events, etc.)

Elevate teaches you how to recruit, build an engaged and productive team, promote to the first title of leadership, and get paid at title without having to meet all the requirements yourself. (Elevate also includes Energize.)

Impact teaches you how to develop leaders, help leaders develop leaders, build an organization, and grow through the career plan. (Impact includes Elevate and Energize.)

You can learn more about the programs and choose the one that’s right for you by clicking here or contacting me. 

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

Send me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.

Building know, like, and trust is important, but creating connections is more important. If people don’t feel connected to you, they won’t do business with you, even if they trust you.

In this episode, I explain a concept called connection funnels. 

I explain what they are, how to set them up, and how to use them. 

You’ll learn how to create connections using company graphics, long-form writing, social media, videos, live virtual events, in-person events, and other people’s content.

Connections are vitally important to your direct sales business because they are the only thing that disguises you from the competition–other consultants in your company, other direct sellers, and other businesses that sell similar products to yours.

Connections lead to loyalty, referrals, hosts, and team members.

Connections make it easier to make offers because you’ll know when to make one, what offer to make, and how to make it.

When you make an offer to someone you are connected with, it is perceived as an act of service, even if the person doesn’t take you up. And in those cases, you’ll have an opportunity to serve them again because you have a connection with the person. 

When you use connection funnels, everything in your business flows better. Content is easier to write. Reaching out doesn’t feel like a cold call or lukewarm message, and making offers feels like a natural part of the conversation.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn 

Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!