In this episode of Direct Sales Done Right Podcast, Melanie Mitro and Katy Ursta reflect on the challenges and growth opportunities that came with the tumultuous year of 2024. Together, they share personal and professional obstacles they faced, offering insights on how adversity can be a powerful teacher.

The conversation highlights the importance of learning from setbacks, communicating effectively in business partnerships, and avoiding emotional decision-making. 

Melanie and Katy also discuss how faith and purpose can provide clarity during uncertain times, inspiring listeners to embrace discomfort as part of their journey toward personal and professional development.

Key Takeaways:

• 2024 brought unique challenges for many, including the hosts.
• Reflecting on experiences helps uncover valuable growth opportunities.
• Effective communication is crucial for overcoming obstacles in partnerships.
• Emotional decision-making often leads to poor outcomes.
• Faith and clarity can guide decision-making during tough times.
• Growth requires embracing discomfort and setting smaller, achievable goals.
• Challenges have purpose and can lead to personal development.
• Support from loved ones can bring perspective and strength.
• Keep dreaming big, even when faced with setbacks.

HIGHLIGHTS: 
04:12 -Lessons Learned: Growth Through Adversity

16:39 - Communication: The Key to Overcoming Obstacles

17:00 -Making Decisions Amid Emotional Chaos

27:04 -Faith and Purpose: Finding Clarity in Uncertainty

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We are wrapping up 2024!! Say What!?

On this episode of the Direct Sales Done Right podcast, Melanie and Katy take a deep dive into the art of year-end reflection. Together, they explore what it means to close the year with intention, why it’s essential to evaluate both your wins and struggles and how reflection can set you up for success in 2025.

Melanie and Katy share their personal growth journeys from 2024, including their biggest wins, the lessons they’ve learned, and the challenges they’ve faced. This candid conversation will inspire you to look inward, celebrate your progress, and create a plan for continuous growth in the year ahead.

This is your guide to reflecting on whether your work this year brought you joy and peace, while also identifying the moments where things may not have gone as planned—and why.

Don’t miss this heartfelt and practical episode designed to help you close the year strong!

HIGHLIGHTS:

1:34 What is an end-of-year reflection? Why should you do an end-of-year reflection?

4:12 The importance of reflection and some areas to reflect on.

6:00 Melanies reflection of growth over 2024.

8:04 Katys reflection of growth over 2024.

12:54 Focusing on the areas of business that bring you fulfillment.

16:28 How did your projects throughout the year make you feel?

18:00 Ideas for planning your 2025.

20:19 Shifting daily habits to help you build a more successful business.

25:17 After your 2024 reflection, it is time to set your 2025 goals!


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In this episode of Direct Sales Done Right, the ladies tackle one of the most common questions they receive: How do you know when to pivot versus persevere?

Whether you're facing a crossroads in your business or even in other areas of life, this conversation is packed with actionable tips to help you discern your next steps.

They’ll guide you through practical strategies to evaluate whether it’s time to stay the course or shift directions, so you can make confident decisions that align with your goals. If you've ever wrestled with the "pivot or persist" dilemma, this is an episode you don't want to miss!

HIGHLIGHTS:

4:16 Number one, taking a step back to answer certain questions about the company you are apart of or are thinking about aligning with another company.

6:28 The mindset strategy to adopt during a difficult season.

7:45 Is the "UGH" factor impacting how you feel? Where can you shift your awareness?

12:33 When Katy feels like it is a good time to make a decision.

13:37 How to grow from your expereinces.

16:37 Staying aligned and true to you and the goals you set.

19:06 Questions to ask yourself if you do want to pivot. 

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On this episode of The Direct Sales Done Right Podcast,  Melanie and Katy pull back the curtain on the tried-and-true strategy they've honed over the last 13 years. If you’ve been feeling stuck, overwhelmed, or unsure about your social media approach, this episode offers the clarity you need.

Get ready to reframe how you see social media—not as a chore, but as a powerful platform to document your truth, growth, and evolution.

The ladies walk through their three essential types of weekly content that have helped them build consistency, connection, and engagement, offering you a roadmap to transform your strategy.

 What You’ll Learn in This Episode:

1. Mindset Shift: How to view social media as a space for authenticity and personal growth.
2. The 3 Types of Content: A deep dive into the weekly content pillars Melanie and Katy use to maintain a balanced and impactful presence.
   • (Hint: It’s more intentional than you think!)
3. Step-by-Step Strategy: A simple, repeatable plan to help you show up with clarity and purpose every week.

 Perfect For You If:

• You feel "cloudy" or stuck in your social media strategy.
• You're ready to embrace social media as a tool for documenting your journey—not just a highlight reel.
• You want a clear, actionable framework to implement immediately.

HIGHLIGHTS:

4:09 How to go about making a plan for your social media.

6:01 Three types of content that you should rotate through to reach your business goals.

13:12 Creating content that helps you feel more prepared for your planning session. 

16:01 What to think about when you are planning your content.



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In this episode of The Direct Sales Done Right Podcast, Katy and Melanie dive deep into how to end the year on a high note, addressing the two distinct camps many people find themselves in as the year comes to a close.

Are you looking back in frustration, feeling nowhere near your goals, and tempted to just give up until January? Or are you motivated, seeing the finish line, but unsure whether to push forward or ease up?

Katy and Melanie explore strategies for both energies and  mindsets, share best practices from past seasons where our listeners needed to finish strong, and discuss key lessons learned along the way.

Books Katy Mentioned:

Battlefield of the Mind

The Obstacle Is The Way


HIGHLIGHTS:

3:05 What is being a strong finisher?

3:45 Katy shares a story about how she finished the year strong in her network marketing business - her mindset shift between what if I can to I am going to hit the goal.

6:36 Your energy is everything, you can not fake it! Your energy contributes to your success.

8:40 The importance of tracking your progress to keep you on track to hit the goal.

10:10 How to shift your mindset and energy if you feel like you just don't have the energy to hit your goals.

13:30 Book recommendations from Katy.

15:04 The mindset of finishing strong from Melanies POV.

16:24 Ending the year with pride in the efforts you've taken in 2024.


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Is this the time of year when everything seems to ramp up—business, family, friends, and holiday festivities? 

Katy and Melanie totally get it! In this episode, they share practical tips to help you maximize your holiday season while moving through it with more grace, peace, and joy. 

These strategies are valuable for any season of the year, as they emphasize the importance of your vision, goals, and energy.

HIGHLIGHTS: 

3:24 – General rule of thumb that keeps Melanie and Katy in a good cadence.

3:30 – Melanie reflects on her early days in direct sales and her experiences during her first holiday season in business.

6:00 – Katy discusses how her body reacted to her first few end-of-year seasons in business, which helped her set essential boundaries.

9:40 – Tips for designing your holiday season around your non-negotiables.

11:45 – Explore what you believe you can realistically accomplish during the holiday season and how to set yourself up for success toward your goals.

19:20 – Strategies for repurposing content you've already used to plan out your social media during the holiday season.

21:45 – The importance of over-communicating your boundaries to maintain balance.

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On this week of The Direct Sales Done Right podcast, Katy and Melanie explore the theme of embracing new opportunities and provide actionable suggestions for business leaders who are making changes but haven’t yet seen the desired sales results.

We delve into the concept of adopting a long-game mentality, discussing its significance for sustainable growth and success in your business. Additionally, we address the common challenge of feeling paralyzed by obstacles and offer insights on how to transform that paralysis into inspiration, empowering you to take bold steps forward in your entrepreneurial journey.

Join the ladies for practical tips and motivating perspectives that will help you navigate change with confidence.

HIGHLIGHTS:

3:24 Making a change means adopting the long-game mentality.

7:48 Using your unfollow or snooze button as a blinder in a pivoting season.

11:34 Being transparent is crucial for you when you are starting something new.

12:50 Asking the right questions in your new conversations.

13:17 Now of days, it is 9-12 touch points for follow-ups.

16:20 Ask yourself before you post on social media "Does this add value?"

21:00 The product story that you can share when you just started using a new product or program. 


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Katy and Melanie dive into the transformative journey of navigating pivots, whether they're forced or self-chosen. They share their personal experiences, including Katy’s insights from her network marketing days, illustrating how to embrace change with resilience. 

This episode offers practical tips and strategies for anyone facing a significant shift, emphasizing the power of showing up authentically to attract your ideal clients.

The discussion also touches on crucial themes such as building trust and community, along with how to manage fear in the face of uncertainty.

HIGHLIGHTS: 

6:10 - Katy recounts a pivotal moment from her network marketing experience.

9:16 - Learn how to feel the fear and take one faith-based step each day.

11:08 - Discover why you are exactly where you're meant to be and that you are not behind.

13:24 - Understand the importance of emotional awareness and how it influences your decision-making.

14:33 - Explore what sets you apart in the crowded landscape of social media.

18:23 What is your mindset about the pivot?

19:31 What would you want to do with your life if truly believed in yourself?

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Discussing all things holiday sales! Katy and Melanie believe the final two months of the year can be a significant opportunity for your business.

In today’s episode of the Direct Sales Done Right Podcast, Katy and Melanie share tips, tools, and specific strategies to help you maximize this holiday season in your direct sales business.

HIGHLIGHTS:
3:30 Importance of time blocking in your calendar around the holiday sales days.
5:27 12 Days of Christmas Strategy.
9:03 How to run a successful Black Friday Sale.
14:17 Small Business Saturday to promote your business opportunity.
17:50 Hosting online and in-person events in November.
21:30 Using Holiday Sampler (Trial) Packs to promote prodcuts.
26:30 New Year, New You Promotion for both your business opportunity or wellness mentorship/products.

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In this week's solo episode of The Direct Sales Done Right Podcast, Katy shares her personal journey and insights on the evolving nature of branding and messaging in direct sales. She delves into the importance of understanding the current season of your business and how it can shape your approach to content creation.

HIGHLIGHTS:
3:02- Discovering the significance of curiosity and reflection in your business journey.
5:30- How your authentic self must be integrated into your social media presence.
8:20- The three essential types of content every network marketer needs.
8:38- An exploration of Brand Awareness Content.
9:29 - Insights into Engagement Content and its purpose.
10:57 - Understanding Sales Content and its role in your strategy.
12:21 - The importance of engagement content for growth.
13:47 - Building a thriving community through meaningful content.
14:30- How to ensure your content serves your audience effectively.

Join Katy as she navigates these vital topics and empowers you to enhance your direct sales approach through strategic and intentional content.

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Books mentioned: 

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