Does it feel like you’ve grown or evolved, but your brand hasn’t caught up? Or maybe you’ve experienced a life quake or you’ve changed your services/offers and now what used to work doesn’t work. Here’s what to do when your online presence starts to feel like a version of you that no longer exists.

What You’ll Learn in This Episode:

• Going beyond the “box” - what a personal brand needs to be in 2025
• Embracing your personal evolution 
• Reconnecting with a brand that feels like you

Episode Highlights & Time Stamps:
01:11 The Evolution of Personal Branding

06:30 Acknowledging Life Shifts and Brand Transformations

12:41 Finding Your Authentic Voice

18:57 The Power of Storytelling in Branding

24:39 Embracing Change and Connection

Resources & Links Mentioned:
Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

Listen on: Apple Podcasts   Spotify

We often hear generic advice about how you never really fail,” bu maybe that’s the wrong way to look at it. Katy explores what it can look like to embrace failure and allow yourself ot move forward from it. With practice (and non generic advice) she reveals how she’s been able to cope with a season of failure. 

What You’ll Learn in This Episode:

• Feeling your way through the failure,how to find the lessons in the failure.  
• Owning your role in the failure- why extreme responsibility makes all the difference
• Executing from the failure- steps to create a new strategy for execution
• Katy shares a few of the tools she’s been using to create new thought patterns as she’s personally been reflecting on her past season of work. 

Episode Highlights & Time Stamps:

• [06:04] - Embracing the emotion of the missed goal 
• [11:54] - Your execution strategy minus the hokey pokey
• [21:20] - Katy provides personal insight into her past failures from the previous season

Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

Listen on: Apple Podcasts   Spotify

In today’s episode, we unpack the power of storytelling for your sales.  Katy walks you through the exact formula to ensure that your story is relevant to the audience and positions you as the guide in someone’s journey! 

What You’ll Learn in This Episode:

• The Exact Formula to turn Likes into Sales
• Storytelling Formula for Sales
• How to Become a Guide in Someone’s Journey

Highlights from this episode: 

• [04:16] - Katy Explains the Power of Storytelling for Sales
• [08:59] - Crafting Relatable Content 
• [11:55] - The Formula for Effective Storytelling

Resources & Links Mentioned:
Here is the the post Katy referenced in the podcast.

Get weekly storytelling strategies sent right to your inbox

Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

In this episode Katy shares a personal experience of how the lessons she learned through her current season of business and her previous experience as cancer survivor impacted how she helped her son over a recent adversity. 

In this episode she shares three examples of underdog mentality every entrepreneur needs. 

✨ What You’ll Learn in This Episode:

• 🔹 Katy refutes the belief that we don’t have control over the outcomes. 
• 🔹 Look at the granular steps that you can take to get closer to the desired destination
• 🔹 How to overcome the “what if” problem that haunts so many entrepreneurs 
• 🔹The one thing you can do today to overcome overwhelm

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise
• Check out Katy’s book Direct Sales Done Right on Amazon! 

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me @katywritescontent on social media so I can shout you out!

Listen on: Apple Podcasts   Spotify

In this deeply personal and heartfelt final episode of the Direct Sales Done Right podcast, Katy Ursta reflects on her journey through grief and joy following a significant transition in her business. With openness and vulnerability, Katy shares the challenges of navigating change in the network marketing industry and the crucial role faith plays in making life-altering decisions.

Katy expresses her immense gratitude for her partnership with Melanie and the incredible experiences they’ve shared throughout their podcasting journey. She explores the coexistence of grief and joy, the impact of lifequakes—those seismic shifts that reshape our lives—and the bittersweet excitement of new beginnings.

As Katy embarks on a new chapter in her career, this episode serves as a powerful reminder that it's okay to feel both sorrow and hope simultaneously. Whether you’re facing change in your career, business, or personal life, Katy's insights and reflections offer comfort, encouragement, and inspiration.

Key Takeaways:

• The challenges and growth that come with major transitions in business and life
• How faith guides decision-making during uncertain times
• The coexistence of grief and joy: why it’s okay to feel both at once
• Embracing new beginnings with hope and courage
• Practical advice for navigating change in your own career or life

Join Katy as she closes this chapter with grace, gratitude, and excitement for what’s to come.

Please continue to follow Melanie on her Instagram and through The Women Inspiring Women Podcast. 

Follow Katy on Instagram Here - Katy Ursta Instagram 

In this heartfelt episode of the Direct Sales Done Right podcast, Katy Ursta opens up about the powerful role mindset plays in entrepreneurship and direct sales. 

She passionately shares how every setback isn't a failure but rather a precious opportunity to begin again—this time, with the wisdom and experience we’ve gained. Katy dives deep into the transformative mindset shifts that are essential for true success and offers practical, actionable steps for entrepreneurs who are ready to level up. 

Katy beautifully touches on the delicate balance of joy and grief, reminding us that growth—both personally and professionally—often thrives in the space where both emotions coexist. It’s a conversation full of hope, raw honesty, and inspiration, leaving you feeling empowered to take the next step in your entrepreneurial journey.

Follow Melanie and Katy here:

Melanie Mitro Instagram

Katy Ursta Instagram

Direct Sales Done Right Instagram

Listen on: Apple Podcasts   Spotify

On this episode of The Direct Sales Done Right Podcast, Melanie Mitro gets real about the emotional rollercoaster of direct sales—the self-doubt, the fear of rejection, and the moments when giving up feels easier than pushing forward. 

She opens up about her own struggles with rejection, sharing the raw, behind-the-scenes moments when she questioned if she was really cut out for this business. But through those tough experiences, she learned that success isn’t about having the perfect strategy—it’s about believing in yourself when no one else does.

Melanie dives into the mindset shifts that helped her turn rejection into resilience, showing how every "no" can actually be a stepping stone to growth. She shares heartfelt stories, practical tips, and powerful strategies to help you follow up with confidence, build authentic relationships, and stay consistent—even when it feels like nothing is working. 

By the end of this episode, you'll walk away with a renewed sense of purpose, a stronger mindset, and the belief that rejection isn’t the end—it’s just part of the journey to success.

Follow Melanie and Katy here:

Melanie Mitro Instagram

Katy Ursta Instagram

Direct Sales Done Right Instagram

Listen on: Apple Podcasts   Spotify

In this episode of the Direct Sales Done Right podcast, hosts Melanie Mitro and Katy Ursta sit down with Lauren Hale, a mature beauty influencer and author, for an inspiring conversation about living unapologetically and rediscovering joy in midlife. 

Lauren shares her journey from teaching to becoming a business influencer, emphasizing the importance of authenticity, vulnerability, and intentionality in both life and business. Together, they explore the challenges women face as they navigate life transitions, redefine their purpose, and challenge societal norms about aging. 

Through personal stories and insights, Lauren encourages women over 40 to embrace their journeys, find joy through curiosity and self-reflection, and confidently step into their next chapter.

This episode is a powerful reminder that transformation is a gradual process, and self-discovery is an ongoing journey. Lauren, Melanie, and Katy discuss how vulnerability fosters connection, how journaling can help clarify fears and aspirations, and why self-belief is essential in both personal and professional growth. 

They highlight the importance of embracing change, recognizing that fear and failure often go hand in hand, and understanding that everyone’s story shapes their path. Listeners will walk away feeling inspired to show up authentically, trust in their own journeys, and take intentional steps toward fulfillment and success.

Lauren Hale is a kindergarten teacher turned mature beauty influencer. Her goal is to teach women over 40 how to make their make-up work for their needs—instead of trying to make their skin work with the trends from 20-year-olds. She has over 800k followers on her social media platforms, and her work has been featured on Good Morning America, the New York Post, and the Daily Sun. She can now add published author to that list as well.

She lives in Idaho with her best friend and husband, Nic, and their three teenagers, who keep them busy traveling all over the northwest for a truly astounding number of sports tournaments. (And she wouldn’t have it any other way.)

You can find her on Instagram, TikTok, or YouTube at @laurenlhale, or visit her website at laurenhalebeauty.com. 

Follow Melanie and Katy here:

Melanie Mitro Instagram

Katy Ursta Instagram

Direct Sales Done Right Instagram

Listen on: Apple Podcasts   Spotify

In this episode of the Direct Sales Done Right podcast, Melanie Mitro dives into the essential mindset shifts needed to successfully build a team in direct sales. She shares her personal journey, breaking down the common fears and limiting beliefs that hold many direct sellers back from recruiting.

Melanie emphasizes that leadership isn’t about having all the answers—it’s about having the willingness to serve, mentor, and invite others into the opportunity. She reminds listeners that recruiting isn’t just for top leaders; anyone willing to lead can build a thriving team. 

She also breaks down why rejection isn’t personal, why people need to hear about an opportunity multiple times before saying yes, and why focusing on action over outcomes is key.

If you’ve ever hesitated to invite others to join your team because of self-doubt or fear of rejection, this episode will give you the confidence and strategies to move forward.

Don’t forget to subscribe to Direct Sales Done Right so you never miss an episode!

Follow Melanie and Katy here:

Melanie Mitro Instagram

Katy Ursta Instagram

Direct Sales Done Right Instagram

In this episode of Direct Sales Done Right, Katy Ursta dives into the power of storytelling in marketing and how it can transform the way you connect with your audience. She breaks down a simple yet effective storytelling framework—covering the essential elements of a compelling narrative, from setting the stage to creating rising tension, delivering a climactic moment, and wrapping up with a resolution.

Using relatable examples, including moments from Friends, Melanie illustrates how great storytelling isn’t just for TV—it’s a game-changer for direct sales. Whether you’re crafting social media content, hosting live videos, or sharing your personal journey, this episode will help you create stories that truly resonate.

Follow Melanie and Katy here:

Melanie Mitro Instagram

Katy Ursta Instagram

Direct Sales Done Right Instagram

Listen on: Apple Podcasts   Spotify