🎙️ Episode Summary:

The Story to Sell Cohort is OPEN! Sign up here: https://services.katyursta.com/story-to-sell-cohort

In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the importance of understanding one's unique value in the business landscape, especially in the context of social media and marketing. She shares a personal experience of having her service copied and emphasizes the significance of delivering an exceptional customer experience. Katy introduces ten reflective questions designed to help listeners define their unique offerings and the experiences they provide to their clients. The episode concludes with a reminder that the Story to Sell Cohort is now open for enrollment, highlighting the unique mentorship experience she offers.

💡 Episode Highlights & Time Stamps: 

• 0:44 Introduction to Social Media Insights
• 2:45 The Experience of Being Copied
• 5:20 Understanding Your Unique Value Proposition
• 10:35 Questions You Can Ask Yourself to Create a Unique Customer Experience and Define Your Unique Offering
• 24:43 YOU Make Your Offering Untouchable

📌 Resources & Links Mentioned:

The Story to Sell Cohort: https://services.katyursta.com/story-to-sell-cohort

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

The Story to Sell Cohort is Officially Open. 10 spots! 

https://services.katyursta.com/offers/Cz2ESr4C/checkout

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right Podcast, Katy Ursta interviews Lauren Hale, a branding expert and author, who shares her journey of authenticity and vulnerability in the realm of social media and direct sales.

Lauren Hale is a kindergarten teacher turned mature beauty influencer who is now sharing her perimenopause journey to her online community as well. Her goal is to teach women over 40 how to make their make-up work for their needs—instead of trying to make their skin work with the trends from 20-year-olds as well as learn to embrace midlife and the “shift” we go through. She has over 800k followers on her social media platforms, and her work has been featured on Good Morning America, the New York Post, and the Daily Sun. She can now add published author to that list as well. Her book, “Girl, Put on your Lipstick the World Needs You. A Guide to Living Unapologetically and Authentically in your 40’s and Beyond" has quickly become an Amazon bestseller. She shares openly with her audience about her midlife journey and how she has embraced her authentic self.  She lives in Idaho with her best friend and husband, Nic, and their three teenagers, who keep them busy traveling all over the northwest for a truly astounding number of sports tournaments. (And she wouldn’t have it any other way!)

In this podcast, Lauren discusses her book, the challenges of navigating midlife, and the importance of passion and energy in content creation. She reflects on her growth journey, the impact of her viral success, and the shift from makeup to addressing midlife issues like perimenopause. The conversation emphasizes the significance of community, connection, and being true to oneself in the ever-evolving landscape of social media.

💡 Episode Highlights & Time Stamps: 

• 01:55 Introduction to Authentic Branding
• 02:58 The Journey of Writing a Book
• 04:21 Navigating Social Media Growth
• 09:55 The Importance of Energy and Consistency
• 14:47 Shifting Focus: From Makeup to Broader Topics
• 16:58 Facing Fears and Embracing Vulnerability
• 20:54 Navigating Change and Curiosity
• 23:27 The Power of Authenticity in Content Creation
• 26:33 Leveraging AI for Creative Content
• 29:58 The Journey of Pivoting and Building Credibility
• 32:50 Lessons Learned from the Pivoting Process

📌 Resources & Links Mentioned:

You can find Lauren on Instagram, TikTok, Facebook or YouTube at @laurenlhale, or visit her website at https://www.laurenhalebeauty.com/ 

Lauren’s book: "Girl, Put on Your Lipstick-The World Needs You: A Guide to Living Unapologetically and Authentically in Your 40s and Beyond"

The Story to Sell Cohort: https://services.katyursta.com/offers/Cz2ESr4C/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta addresses the feelings of uncertainty and self-doubt that many women in direct sales experience. She emphasizes the importance of self-discovery and healing, encouraging listeners to pursue their best selves. Katy shares practical strategies for evaluating one's direct sales experience, setting healthy boundaries, and cultivating a positive mindset. She also introduces exercises to help listeners gain clarity and connect with their intuition, ultimately guiding them towards a fulfilling business journey without losing themselves in the process.

💡 Episode Highlights & Time Stamps: 

• 1:33: Navigating Uncertainty in Direct Sales
• 3:28 Self-Discorvery and Personal Growth
• 6:15 Evaluating Your Direct Sales Experience
• 9:06 Creating Your Own Path in Direct Sales
• 11:13 Mind-Body Connection and Intuition
• 14:36 Practical Exercises for Clarity
• 19:45 The Power of Positive Thinking

📌 Resources & Links Mentioned:

Books: “The Signs: The New Science of How to Trust Your Instincts” by Tara Swart and “The Body Keeps the Score: Brain, Mind and Body in the Healing of Trauma” by  Bessel van der Kolk

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! 

In this final installment of the Personal Brand Bootcamp, Katy Ursta emphasizes the importance of emotional connection in personal branding and explores backend strategies that support front-end marketing efforts. She discusses the significance of storytelling, tracking follow-ups, collecting proof, creating a content rhythm, and building genuine relationships to enhance trust and drive sales.

💡 Episode Highlights & Time Stamps: 

• 1:35 Story Time
• 3:44 The Importance of Connection in Branding
• 5:23 Introduction to The Backend Way of Building Your Personal Brand
• 6:52 Strategy #1: Tracking and Following Up
• 9:07 Strategy #2: Intentionally Collecting & Sharing Proof
• 11:32 Strategy #3: Creating a Simple Weekly Rhythm
• 15:30 Strategy #4: Building Real Relationships Every Single Day
• 17:27 Summary of The Backend Way of Building Your Personal Brand

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! 

In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part four of her Personal Brand Bootcamp, sharing her own journey of building a personal brand, emphasizing the importance of energy and community. She recounts her experience with cancer and how it reshaped her approach to wellness and branding. Katy highlights the significance of authenticity and originality in content creation, urging listeners to focus on making people feel seen and heard. The episode concludes with a teaser for upcoming content on enhancing personal branding strategies.

💡 Episode Highlights & Time Stamps: 

• 0:44 Introduction to Personal Branding
• 2:25 The Journey from Good to Great
• 5:23 Facing Challenges and Building Resilience
• 11:29 Energy and Cultivating Community in Branding
• 17:00 The Importance of Authenticity and Connection
• 18:55 Summary and What’s to Come

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! 

In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part three of her Personal Brand Bootcamp, focusing on seven social media shifts to build trust and authority. She emphasizes the importance of purposeful posting, creating SEO-ready profiles, and selling solutions rather than products. Katy also discusses the value of personal and proof-driven content, evergreen value, building conversations over followers, and consistently creating content based on life experiences.

💡 Episode Highlights & Time Stamps: 

• 1:28 Introduction to Seven Social Media Shifts to Build Trust and Authority
• 2:43 Purposeful Posting
• 5:45 SEO-Ready Profiles
• 7:14 Selling Solutions
• 9:50 Proof-Driven Content
• 12:08 Evergreen Value
• 15:25 Building Conversations
• 19:32 Consistent Creation
• 21:31 Conclusion and Recap of 7 Shifts

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! 

In this episode, Katy Ursta shares essential storytelling secrets for personal branding, emphasizing the importance of connecting with audiences through relatable narratives. She discusses the concept of nano stories, the significance of showing rather than telling, and the effectiveness of anchor (staple) stories. Katy also highlights the need for strong hooks and calls to action, while reminding listeners that the focus should be on the audience rather than the brand itself.

💡 Episode Highlights & Time Stamps: 

• 1:03 The Importance of Storytelling in Personal Branding
• 1:54 Nano Stories: Quick and Relatable
• 7:12 Show, Don’t Tell: Creating Emotional Connections
• 12:44 Anchor (Staple) Stories: The Power of Core Narratives
• 18:03: Crafting Effective Hooks and Calls to Action
• 23:11 The Role of the Customer in Your Story
• 27:21 Conclusion and Recap of Key Secrets

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Thank you for making Direct Sales Done Right a top 5 podcast for network marketers! 

In this episode, Katy Ursta introduces a 4 part Personal Branding Bootcamp aimed at helping direct sellers enhance their visibility and messaging. She shares three key branding hacks that can significantly improve engagement and sales, emphasizing the importance of being more than just a billboard for a company.  The conversation covers practical strategies for optimizing social media profiles, utilizing hashtags effectively, and maintaining consistency in branding to create a memorable personal brand.

✨ What You’ll Learn in This Episode:

• The importance of personal branding in direct sales
• Engagement with other creators enhances visibility.
• Hiding hashtags in stories can increase reach.
• Your bio should clearly communicate who you are.
• Profiles should work harder than individual posts.
• Consistency in messaging helps build brand recognition.
• Using catchphrases can create a memorable brand identity.
• Engagement content is as important as sales content.

💡 Episode Highlights & Time Stamps: 

• 00:44 Introduction to Personal Branding Bootcamp
• 03:04 Three Branding Hacks for Increased Visibility
• 05:05 Hack 1: Hiding Hashtags
• 08.48 Hack 2: Optimizing Your Profile for Engagement
• 17:20 Hack 3: Creating a Signature Content System
• 23:40 Recap and Call to Action

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Download the (re)Rise Confidently Workbook here!

In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a transformative year filled with challenges and growth. She shares her journey from hardship to joy, drawing parallels with the biblical story of Job. Katy discusses the importance of mindset, vision, and taking actionable steps towards personal and professional goals. She emphasizes the significance of believing in the process and using personal experiences to empower others. The episode concludes with an invitation to join her in upcoming discussions on personal branding.

✨ What You’ll Learn in This Episode:

• Katy reflects on a year of transformation and gratitude.
• The story of Job serves as an anchor during tough times.
• The three key “to-dos” she implemented daily working through major life-quakes.
• Believing that challenges happen for a reason is crucial.
• The importance of community and support in personal development.

💡 Episode Highlights & Time Stamps: 

• 03:25 From Job to Joy: Finding Strength in Adversity
• 07:20 Driving Towards Daylight: Vision and Mindset
• 12:30 Mile Marker Mindset: Taking Action One Step at a Time
• 16:55 Believing in the Process: Lessons Learned
• 20:29 Empowering Others Through Personal Experience

📌 Resources & Links Mentioned:

The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

The Story to Sell Cohort is Open: Sign up here!

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the common pitfalls in direct sales, particularly the tendency to become a "walking billboard" for products rather than establishing a personal brand. She emphasizes the importance of personal messaging, building connections, and showcasing unique experiences to enhance sales effectiveness. Katy provides actionable insights and questions for listeners to reflect on their branding strategies, aiming to foster deeper customer loyalty and engagement.

✨ What You’ll Learn in This Episode:

• Your personal brand is your lifeline to a successful direct sales experience.
• Focus on the unique experience you bring to the table.
• Showcase transformations through case studies, not just products.
• Loyalty should be to you, not just the company.
• Engage your audience with personal stories and experiences.
• Make small tweaks in messaging for higher conversion rates.
• Ask yourself if people would still follow you if your company disappeared.
• Highlight your role as a guide in the sales process.

💡 Episode Highlights & Time Stamps: 

• 00:44 Introduction and Overview of Podcast
• 02:45 Avoiding the Walking Billboard Trap
• 04:59 The Importance of Personal Branding in Direct Sale
• 08:55 Key Questions for Effective Messaging
• 10:45 Transformations vs. Products: The Case Study Approach
• 14:53 Building Loyalty Beyond Products
• 18:20 Conclusion and Call to Action

📌 Resources & Links Mentioned:

The Story to Sell Cohort is Open! Last round is enrolling now: https://services.katyursta.com/offers/Cz2ESr4C/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!