Direct Sales Done Right

🎙️ Episode Summary: 

What if a tiny messaging shift could lead to a big breakthrough on social media? In this episode, Katy Ursta shares how a simple 1% tweak to her messaging helped generate 824k views, 1,100 new followers, and 100+ leads—all through organic reach! She breaks down why speaking directly to your ideal client’s current season of life matters and how refreshing content that already works can be more effective than starting from scratch. Katy also shares an update on the podcast’s upcoming name change and a November giveaway!

💡 Episode Highlights & Time Stamps:

0:31 Focusing on Organic Visibility

1:18 My Social Media Last Week vs This Week

4:41 Know Your Buyer’s Season, Not Just Their Problem

8:56 Collect and Tweak Proven Content, with Examples

15:01 Test and Refine Your Lead Quiz

16:22 Carry Your Call to Action into Your Stories

18:10 Recap and What is Coming Next Week

📌 Resources & Links Mentioned:

• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 
• Content Example 1: https://www.instagram.com/p/DefCgnetL96/ 
• Content Example 2: https://www.instagram.com/p/De62QFPxvw9/ 
• Katy’s Ambition Audit: https://katyursta.com/ambition-audit 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: 

What if the skills you already have could open the door to your next big opportunity? In this week’s episode, Katy Ursta dives into the power of skill stacking and how combining your existing strengths in new ways can increase your value, create fresh opportunities, and help you grow beyond what you thought was possible. Through personal stories and practical strategies, Katy shares how to recognize the skills you may be overlooking and turn them into your next competitive advantage.

💡 Episode Highlights & Time Stamps:

0:50 Introduction and Intuitive Insight

3:20 The Importance of Skill Stacking

6:27 Understanding Your True Skill Set

10:08 Combining Skills for New Opportunities

13:36 Reimagining Existing Skills

18:35 Conclusion and Reflection 

📌 Resources & Links Mentioned:

• Interested in working 1:1 with Katy? Learn more here: https://katyursta.com/business-mentorship 
• Take Katy’s Ambition Audit here: https://katyursta.com/ambition-audit 
• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: 

In this milestone episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons that come from showing up, evolving, and embracing the discomfort of change. She shares why being willing to start over, try new things, and become a beginner again is essential to continued growth—not just in business, but in life. Because sometimes, the next level of success starts with being brave enough to do things differently.

💡 Episode Highlights & Time Stamps:

0:44 Celebrating 400 Episodes of Growth

2:36 The Challenge of Mastery and the Fear of Starting Over

8:50 Embracing the Freshman Experience in Business

15:25 Defining ‘Direct Sales Done Right’ in a New Era

20:13 Consistency and Evolution in Sales Practices

📌 Resources & Links Mentioned:

• Interested in working 1:1 with Katy? Learn more here: https://katyursta.com/business-mentorship 
• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: 

In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares a candid update on what it looks like to build beyond direct sales while navigating a major season of personal and business change. This episode is about the messy middle - letting go of old systems, testing new channels, and learning how to make decisions based on revenue, energy, and long-term fit. In this episode, Katy breaks down seven clunky areas in her business, from stepping back from social media as a primary lead source to rebuilding her offer suite and rethinking who her audience is becoming.

💡 Episode Highlights & Time Stamps:

0:00 Navigating Change: A Personal Journey

2:51 Evolving Beyond Direct Sales

5:07 Clunky Business Lessons

7:47 Reimagining Lead Generation

10:23 The Ambition Audit

12:55 Streamlining Offers

16:38 Understanding Unsubscribes

19:10 The Jekyll and Hyde of Social Media

21:11 Finding the Right Mentor

📌 Resources & Links Mentioned:

• Interested in working 1:1 with Katy? Learn more here: https://katyursta.com/business-mentorship 
• Take the Ambition Audit here: https://katyursta.com/ambition-audit
• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: 

What happens when the business model you built your success around no longer feels like the right fit? In this episode of the Direct Sales Done Right Podcast, Katy Ursta continues her candid conversation about building beyond direct sales, exploring the questions around identity, business model fit, energy, audience, and what it really means to make a change. Through her own experience and a real-world creator example, Katy shares what can happen when your brand becomes too closely tied to performance—and what it looks like to create space to evolve.

💡 Episode Highlights & Time Stamps:

1:52 The Foundational Question

3:04 From Product Seller to Personal Brand

7:22 Katy’s Own Transition

8:58 Why Build Beyond Direct Sales?

11:01 What Will You Offer and Who Will You Serve?

13:12 How Will You Balance Both?

13:53 Where to Market Your Offer and When to Launch

15:44 Next Steps and Resources

📌 Resources & Links Mentioned:

• Take the Ambition Audit here: https://katyursta.com/ambition-audit
• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: 

In this episode of the Direct Sales Done Right Podcast, Katy Ursta opens up about how a major health journey changed the way she thinks about success, ambition, and what really matters.

It’s a deeply personal conversation that also marks a new chapter for the podcast. Katy shares why she’s ready to look beyond direct sales and explore the bigger conversations that shape all of our lives—health, identity, growth, purpose, and what it means to create a life and business that truly feel aligned.

This episode is the beginning of an exciting new direction for the podcast—and a reminder that sometimes, the biggest shifts in business start with a shift in how we see ourselves.

💡 Episode Highlights & Time Stamps:

0:00 Introduction to This Episode and Redefining Ambition 

3:06 Rethinking Success

6:00 Business Losses and Reinvention

8:37 Beyond Direct Sales

15:28 A New Direction

19:55 Future Insights and Podcast Direction 

📌 Resources & Links Mentioned:

• Take the Ambition Audit here: https://katyursta.com/ambition-audit
• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: 

Instagram isn’t your business model—and Em Connors is living proof. After watching her reach, engagement, and confidence take a hit from the algorithm, she made a bold pivot back to the one thing she truly owns: her email list.

In this episode of the Direct Sales Done Right Podcast, Em Connors shares how stepping away from Instagram helped her simplify her business, clarify her message, and build a more profitable marketing strategy. You’ll learn how she uses the simple 3-2-1 newsletter format, why cleaning your email list can improve deliverability, how she turns podcast transcripts into newsletter content, and why unsubscribes can actually be a good thing.  If you’re exhausted by constant content creation and ready for a more sustainable way to build trust, stay visible, and turn your audience into buyers, this conversation is for you.

Who is Em?

Em Connors is a newsletter and email marketing strategist, one of just 43 Canva Verified Experts in the world, a sold-out course creator, and founder of The Content Coven Membership. She built it all from her fourth spare bedroom while raising two small kids and staying intentional about what matters most. 

In 2021, Em left her rigid 9–5 to build a business that prioritized time freedom—not just making money. She wanted digital offers that worked with her life, not against it, without trading her time for dollars or missing slow mornings with her kids.

For years, Em was known as the Canva and Instagram girl. But behind the scenes, it was her beloved email list that quietly drove her business. She’s sent a weekly newsletter for more than five years—300+ newsletters without missing one—and grown her list to 25,000 subscribers. It’s the one channel she truly owns, and where she believes the real trust and sales happen.

Today, Em teaches female solopreneurs how to build an email list they own, show up consistently in their audience’s inboxes, and turn their newsletter into a powerful tool for connection and sales—all with simple systems that make marketing strategic, easy, and even fun. For entrepreneurs ready to ditch perfectionism, stop winging it, and build the one marketing channel the algorithm can’t touch, Em shows them exactly how.

💡 Episode Highlights & Time Stamps:

0:00 Introduction to Em Conners and her Pivot Journey

3:14 Why Instagram Stopped Working

10:02 Taking a Break to Reset

13:16 A Simple Weekly Newsletter Format

17:38 List Hygiene & Stronger Open Rates

21:04 Navigating an Entrepreneurial Pivot 

27:44 Email vs. Instagram: Owning Your Audience

31:11 Inside the Newsletter System

33:38 Finding Your Aligned Business Focus

35:34 Navigating Change as an Entrepreneur

📌 Resources & Links Mentioned:

• Em Conner’s The Newsletter System™: https://www.thecreativebodega.com/new-the-newsletter-system 
• Connect with Em Conners on Instagram: @its.em.connors 
• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: 

In the final installment of the Seven Stories That Sell series, Katy Ursta dives into the Evolution Story—the story you tell when your life, business, or perspective has changed so much that your old message no longer feels like you.  Katy explains why sharing that evolution can be such a powerful turning point, how it helps attract the right people, and why your story can shape not only your marketing, but your identity as a leader and business owner.  She also gets personal, sharing her own health journey, including her MS diagnosis, and how it forced her to rethink ambition, success, and what it truly means to build a life and business at a pace she can actually sustain.

💡 Episode Highlights & Time Stamps:

0:44 The Power of Stories

2:54 The Evolution Story Framework

4:37 Redefining Ambition: Katy’s Story

11:50 Signs You Are Evolving

15:47 How to Tell Your Evolution Story

17:11 An Evolution Story Example

20:04 Exciting Things Ahead 

📌 Resources & Links Mentioned:

• Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories
• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: 

In this episode of the Direct Sales Done Right Podcast, Katy Ursta continues the conversation about storytelling and why it remains one of the most powerful ways to create genuine connections online—especially in a world where AI is changing the way people interact with content. Katy dives into two more advanced story types, resistance stories and mission stories, and breaks down how they fit into the same classic story framework. You’ll learn how to use these stories to connect more deeply, build trust, and make your message truly resonate.

💡 Episode Highlights & Time Stamps:

0:44 Storytelling That Creates Connection

5:34 Story Framework Review

7:21 The Resistance Story

10:27 The Mission Story

📌 Resources & Links Mentioned:

• Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories
• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: 

In this episode of the Direct Sales Done Right Podcast, discover the power of storytelling and how sharing your personal experiences can help you build genuine connections with your audience.  Katy Ursta explores practical ways to tell stories that resonate, build trust, and help you stand out in direct sales and entrepreneurship.

💡 Episode Highlights & Time Stamps:

0:44 The Power of Storytelling in Business and Upcoming Changes

6:38 Understanding Personal Experience Stories

13:40 Personal Experience Story Example

16:44 Connecting Through Authenticity and Consistency

📌 Resources & Links Mentioned:

• Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories
• What is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quiz
• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter 
• Substack: https://substack.com/@katywritescontent  
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!