Katy is hosting this week of the Direct Sales Done Right podcast solo! 

She spends todays episode talking about a topic that she has been ruminating on for some time now. She always is thinking about this because she finds one of the biggest struggles her clients have on social media is the idea of how can I show up authentically as myself, serve other people real, and have the confidence and energy that is contagious. 

Katy shares 5 tips on how to adapt a main character energy when it comes to marketing strategies, building a brand, and getting content seen by the people who need it most.

Books mentioned:

Direct Sales Done Right: https://amzn.to/3S4oFV8

A Million Miles in a Thousand Years: https://amzn.to/3xQEQyl

Building A StoryBrand: https://amzn.to/45X6tT2



Check Out The Chic Branding Experience here:

https://chicinfluencer.com/direct-sales-services/branding/personal-branding-for-direct-sales/

Use the code: PODCAST50CBE- expires 12/31/24.

This gives them $50 off the 1-pay and 2-pay. 

**Please note: for the 2-pay option, it will take $50 off the first payment, but then the 2nd payment is the full 2nd payment amount.



The ElevateHer event is for the woman who is committed to growing a thriving network marketing business and wants to be in the room with industry leaders and learn from top direct sales performers. 

We believe that getting in the room with the RIGHT women is essential to leveling up your mindset and skillset.  The right  ROOM changes everything. 

The ElevateHER event is a high-energy environment where you will learn how to create your own definition for success for your business, break past limiting beliefs, prioritize your work based on your core values, sign new customers and team members with confidence, and scale your business with our proven sales and recruitment frameworks.

Get your ticket here: https://chicinfluencer.com/elevate-her-summit/

HIGHLIGHTS:

2:15 Katy sharing a story when she was in the thick of her direct sales business. 

5:50 Main Character Energy. 

6:01 2 things you need to focus on for you brand. 

9:16 Tip 1

11:00 Tip 2

15:23 Tip 3

19:40 Tip 4

23:23 Tip 5

Katy is in the hot seat today to talk about her favorite thing ever, branding!

Melanie is asking Katy the most asked questions she has received lately about niching down your content. She gives you the best way to go about niching down and how to build your content and business through the new lease you put on your business.

Katy gives examples, a framework for more reach, and crucial mindsets to have to build a strong social media presence.


Check Out The Chic Branding Experience here:

https://chicinfluencer.com/direct-sales-services/branding/personal-branding-for-direct-sales/

Use the code: PODCAST50CBE- expires 12/31/24.

This gives them $50 off the 1-pay and 2-pay. 

**Please note: for the 2-pay option, it will take $50 off the first payment, but then the 2nd payment is the full 2nd payment amount. 


HIGHLIGHTS: 

2:13 What is a micro-niche?

4:15 Focus for micro-niching.

5:55 Feeling robotic with your content. 

6:53 Wild card piece of content 

7:31 Getting out of your comfort zones. 

7:55 Examples of content. 

10:10 Katys clients who have gone micro-niching.

13:02 2 ways to serve in the direct sales space. 

15:36 BES strategy and examples. 

Katy and Melanie having a special guest on this weeks episode of The Direct Sales Done Right! 

Kristina speaks to 3 pain points that she sees most commonly with her clients on social media. Specifically, Kristina dives into trends, posting, and algorithm as well as the mindset to have when posting on social media. 

Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. 

The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Build Your Digital Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.

Follow Kristina on Instagram: https://www.instagram.com/kristina.bartold

Check Out The Instagram Profile Optimization Guide: https://thesocialsnippet.com/ig-profile-optimization-guide/

Thinking about joining The Collective?
Check out the details here: http://collective.chicinfluencer.com/



HIGHLIGHTS:

1:47 Meet Kristina and The Social Snippet.


3:42 Pain points that Kristina sees with her clients. 


6:13 Overcoming comparison on social media.


11:08 Create content that is specific to you. 


17:25 Using your social media to hit your goals. 


19:43 What is a winning piece of content? 


22:22 How to cultivate community.


29:01 Big Following, Little Sales.


32:03 Small Following, More Sales. 

Have you heard of the summer slide? Katy and Melanie are helping you avoid that on this week of The Direct Sales Done Right! 

The ladies are chatting essential strategies for success, starting with the importance of time management, time blocking, and establishing an effective morning routine. 

Katy and Melanie expand on the concept of time blocking for the entire week and underscore the significance of setting clear, achievable goals. Recognizing that not everyone has a flexible schedule, they offer practical advice and encouragement to women juggling multiple responsibilities. The episode can help with the vital insight that energy is everything, emphasizing the need for proper self-care, nutrition, and a positive mindset to sustain high energy levels throughout the day to be able to grow your direct sales business the way you have envisioned. 

A FREE One-Day Virtual Event for direct sellers who want to get inspired, gain clarity, and learn simple strategiesto make this a summer of monumental growth and success: 

https://chicinfluencer.com/direct-sales-summer-success/

HIGHLIGHTS: 

2:45 - Katy's First Summer in Direct Sales
Katy shares her experiences and lessons learned from her first summer working in direct sales, providing insight into the challenges and rewards of this field.

5:10 - Tip Number 1: Time Management and Time Blocking
The ladies discuss the importance of effective time management and introduce the concept of time blocking as a strategy to increase productivity and maintain a balanced schedule.

7:36 - Tip Number 2: Morning Routine
The conversation shifts to the significance of establishing a morning routine. The ladies explain how a consistent morning routine can set a positive tone for the rest of the day.

8:25 - Katy's Morning Routine
Katy outlines her personal morning routine, sharing specific activities and practices that help her start the day with focus and energy.

 10:48 - Melanie's Morning Routine
Melanie describes her morning routine, offering a different perspective and additional ideas for listeners looking to optimize their mornings.

15:45 - Tip Number 3: Time Blocking for the Week
The discussion expands on the concept of time blocking, with practical advice on how to plan and allocate time effectively throughout the entire week.

16:32 - Tip Number 4: What Are Your Goals?
The ladies emphasize the importance of setting clear and achievable goals. They provide strategies for goal setting and discuss how goals can drive motivation and success.

19:25 - To the Woman Who Doesn't Have That Much Flexibility
Acknowledging that not everyone has a flexible schedule,  Melanie offers advice and encouragement to women who need to balance numerous responsibilities and find creative ways to manage their time.

22:32 - Tip Number 5: Energy is Everything
The final tip centers on the idea that energy levels are crucial to productivity and well-being.  Katy share tips on maintaining high energy through proper self-care, nutrition, and mindset practices.

The biggest mistake Katy and Melanie see direct sellers make is that they go to their annual company convention and they don’t post the entire time they are there!  They see convention as an opportunity to hang with friends, party, and have a good time but they forget that convention is a HUGE opportunity to build your business.

On this week of The Direct Sales Done Right Podcast, Katy and Melanie are chatting about the importance of your company's convention to grow your business. They are giving you their 3 part strategy that always you to think about before, during, and after the convention, social media posts, and mindsets to have during the event.

The Direct Sellers Guide To Marketing: The Convention Edition

https://chicinfluencer.com/direct-sales-annual-convention-ig/

HIGHLIGHTS: 

3:14 Tips for before convention. 

9:20 Tips for during convention. 

11:57 Showcasing the convention. 

17:19 Importance of your energy. 

17:44 Tips for after the convention. 


23:26 Reminders for post-convention for momentum.

Katy is in the hot seat today!! A few months back, Katy was interviewed by Sonya Eickel on the Direct Sales Success Formula. Katy dives into her specialty, branding for direct sellers. She shares her story, talks about social media platforms, and how to successfully drive leads to your products through the content you post. 

HIGHLIGHTS: 

2:27 Katy's story of how she got into direct sales. 

5:47 What Katy does and how she helps direct sellers.

7:32 First steps to take when starting on social media. 

10:04 BES Strategy. 

14:23 Platforms Katy recommends. 

16:30 Instagram strategies. 

19:01 Facebook stratgies. 

21:13 What are engagement posts?

23:40 What are brand awareness posts? 

26:39 What are sales posts? 

30:50 Advice from Katy when creating content. 

34:20 Staying committed to your goals. 

37:54 Becoming intentional with your time. 

40:12 Advice from Katy to you about your direct sales business!   


Check Out Direct Sales Success Formula here: https://directsaleslive.com/


How To Create An Engaging Instagram Bio download: https://chicinfluencer.com/engaging-instagram-bio-collective/

Are you interested in the Chic Branding Experience? Check It Out Here: https://bit.ly/3yHqi44

Since you are a podcast listener, please use the code: PODCAST50CBE 

This offer expires on December 31, 2024. $50 off the 1-pay and 2-pay. 

**Please note: for the 2-pay option, it will take $50 off the first payment, but then the 2nd payment is the full 2nd payment amount. 

​​If you've found yourself running in circles, trapped by old habits and patterns that just won't let go, and you're yearning to live the life you've always dreamed of but feel stuck, then the Butterfly SZN Transformation Journal is designed with you in mind. It's perfect for those seeking a genuine shift from the cycle of suffering to a journey of empowerment and change.

Understanding the significance of life's transformative cycles, this Forbes 30 Under 30 honoree, Aisha Marshall, and dynamic podcaster is dedicated to helping people through their growth and changes. 

As the author of "Butterfly SZN: The Guided Journal," the mission is to guide individuals through life's transitions, empowering them to embrace their fullest potential.

Quiz to determine which season you're in: https://butterflyszn.com/pages/quiz
Use the word CHIC for a discount on the journal! 

Follow Aisha on Instagram here: https://www.instagram.com/itsbutterflyszn/
Check out her website here: https://butterflyszn.com/


Are you interested in the Chic Branding Experience?
Learn more here:  https://chicinfluencer.com/direct-sales-services/branding/personal-branding-for-direct-sales/

Use code PODCAST50CBE for $50 off the 1-pay and 2-pay. 

**Please note: for the 2-pay option, it will take $50 off the first payment, but then the 2nd payment is the full 2nd payment amount. 

HIGHLIGHTS: 

2:45 Meet Aisha! Learn about who she is and where she is in this life season. 

4:54 What is the Butterfly SZN Transformation Journal?

 11:10 Detaching your worth from your work.

14:20 Being proactive in your work. 

15:48 What are the seasons of Butterfly SZN? 

22:28 Meeting your own needs. 

27:04 Meditate and Manifest 

29:35 Awareness and Action 

34:20 Discomfort you feel now vs. a year from now - what discomfort will you have in the future if you don't make a shift now? 

39:52 Being stuck in the 'cocoon' 

43:55 Asking yourself if you are happy with the work you are doing. 

Lauren went viral being herself! On this week on The Direct Sales Done Right podcast, Lauren Hale is sharing her story about how she changed her content to be more aligned and authentic to be able to build her connections on Instagram.


Lauren Hale is 43 years old and a self taught makeup artist specializing in teaching women over the age of 40 how to use and apply makeup to their changing skin. She also shares how she is navigating the 40’s talking about loving your chamging skin, perimenopause, anxiety and raising teens all while operating multiple businesses.


Lauren thoroughly enjoys helping women learn to love the skin they are in. She has also grown her social media following organically to over 600k on multiple platforms by being authentically herself. She has been featured on GMA, The Sun, multiple podcasts and The NY Post for her makeup tips.


Connect with Lauren here:
Instagram: @laurenlhale
Website: laurenhalebeauty.com
Color Match for Free: https://www.laurenhalebeauty.com/colormatch


HIGHLIGHTS:

4:33 Start Of Laurens Direct Sales Journey

8:24 Lauren first using social media

13:06  What made Lauren grow her interactive following on Instagram

16:46 Sales for Lauren once she went viral

20:36 Mindset work with Lauren

21:39 Ah-ha moment for Lauren

22:50 Mindset blocks that Lauren overcame

26:15 Strategy that Lauren follows for her social media content

32:36 Building trust with your content



Thinking about joining The Collective?
Check out the details here: http://collective.chicinfluencer.com/

Jillian was a master in the sales world for over 28 years before covid hit leading her to unfortunately lose her job. After losing her position at her corporate job, Jillian took it upon herself to help anyone in the sales field learn how to sell better! She started a private Facebook group and the rest is history. Tune into this week of the Direct Sales Done Right Podcast to learn how Jillian was a powerhouse in sales in the corporate space to how she moved to on and offline selling!

Jillian talks about common mistakes in sales, how to strengthen your selling practices, tweaking your messaging, and using your social media to make the connections that move your business forward. 

Check Out Jillian here: 

WEBSITE: https://thejillianmurphy.com/

INSTAGRAM: https://www.instagram.com/thejillianmurphy/

Scale Your Sales Podcast: https://podcasts.apple.com/us/podcast/scale-your-sales-w-jillian-murphy/id1643196871

HIGHLIGHTS: 

7:00 Jillian's common mistakes in sales. 

8:53 The process to go through to strength sales practices.

11:15  What are you excited about?

12:50 Sales process through the DMs from Jillian.

16:30 Content that has a purpose. 

20:00 How to know when to invite. 

24:35 Showing up on social media authentically

26:12 Go to advice for objections 

31:07 Emotion of why someone might need your product 

31:26 Questions to ask back to objections 

32:43 Tone to asking questions about objections 

Katy and Melanie have a special guest today on the Direct Sales Done Right podcast. Nicole Dobransky is the featured speaker in the monthly session for this month in The Collective; she is talking about niching down. Nicole makes niching down sound simple and doable. Tune in to hear her share her story and how she rose to the top with her niche.

Follow Nicole on Instagram here: https://www.instagram.com/Fitnessfatale

Check out The Collective membership here: https://bit.ly/4d8b6ge

Check out The Chic Branding Experience here: https://bit.ly/4cAyxhI

Niche Down Level Up Workbook: https://services.chicinfluencer.com/offers/6tKdvQX8


HIGHLIGHTS: 

5:23 Meet Nicole! Her story and how she got into direct sales. 

7:02: How Nicole started her P90X journey and blog 

8:17 Nicoles ah-ha moment around health and wellness 

10:11 How Nicole starting coaching with BODi 

11:54 What Nicoles business first looked like, what her content was based on, and the results she had 

14:32 How Nicoles niche has changed over time 

19:11 Strategy and data behind changing niche 
24:10 Going back to Nicoles start with health and wellness

28:37 Why Katy believes niche is so important 

29:20 How Nicole talks about the business opportunity 

33:50 Why Melanie believes mindset work is so important 

35:05 How Nicole would guide someone to gain clarity in their niche