In this episode of the Direct Sales Done Right podcast, hosts Melanie Mitro and Katy Ursta sit down with Lauren Hale, a mature beauty influencer and author, for an inspiring conversation about living unapologetically and rediscovering joy in midlife. 

Lauren shares her journey from teaching to becoming a business influencer, emphasizing the importance of authenticity, vulnerability, and intentionality in both life and business. Together, they explore the challenges women face as they navigate life transitions, redefine their purpose, and challenge societal norms about aging. 

Through personal stories and insights, Lauren encourages women over 40 to embrace their journeys, find joy through curiosity and self-reflection, and confidently step into their next chapter.

This episode is a powerful reminder that transformation is a gradual process, and self-discovery is an ongoing journey. Lauren, Melanie, and Katy discuss how vulnerability fosters connection, how journaling can help clarify fears and aspirations, and why self-belief is essential in both personal and professional growth. 

They highlight the importance of embracing change, recognizing that fear and failure often go hand in hand, and understanding that everyone’s story shapes their path. Listeners will walk away feeling inspired to show up authentically, trust in their own journeys, and take intentional steps toward fulfillment and success.

Lauren Hale is a kindergarten teacher turned mature beauty influencer. Her goal is to teach women over 40 how to make their make-up work for their needs—instead of trying to make their skin work with the trends from 20-year-olds. She has over 800k followers on her social media platforms, and her work has been featured on Good Morning America, the New York Post, and the Daily Sun. She can now add published author to that list as well.

She lives in Idaho with her best friend and husband, Nic, and their three teenagers, who keep them busy traveling all over the northwest for a truly astounding number of sports tournaments. (And she wouldn’t have it any other way.)

You can find her on Instagram, TikTok, or YouTube at @laurenlhale, or visit her website at laurenhalebeauty.com. 

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In this episode of the Direct Sales Done Right podcast, Melanie Mitro dives into the essential mindset shifts needed to successfully build a team in direct sales. She shares her personal journey, breaking down the common fears and limiting beliefs that hold many direct sellers back from recruiting.

Melanie emphasizes that leadership isn’t about having all the answers—it’s about having the willingness to serve, mentor, and invite others into the opportunity. She reminds listeners that recruiting isn’t just for top leaders; anyone willing to lead can build a thriving team. 

She also breaks down why rejection isn’t personal, why people need to hear about an opportunity multiple times before saying yes, and why focusing on action over outcomes is key.

If you’ve ever hesitated to invite others to join your team because of self-doubt or fear of rejection, this episode will give you the confidence and strategies to move forward.

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In this episode of Direct Sales Done Right, Katy Ursta dives into the power of storytelling in marketing and how it can transform the way you connect with your audience. She breaks down a simple yet effective storytelling framework—covering the essential elements of a compelling narrative, from setting the stage to creating rising tension, delivering a climactic moment, and wrapping up with a resolution.

Using relatable examples, including moments from Friends, Melanie illustrates how great storytelling isn’t just for TV—it’s a game-changer for direct sales. Whether you’re crafting social media content, hosting live videos, or sharing your personal journey, this episode will help you create stories that truly resonate.

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In this episode of The Direct Sales Done Right Podcast, Katy shares a recent realization about her business—there are areas that have become a bit disheveled. But instead of getting overwhelmed, she’s tackling it head-on! 

If you’ve ever felt like things are slipping through the cracks, this episode is for you. Katy walks through three powerful tips and strategies to help you clear the mental and physical clutter, get back on track, and reignite your productivity. 

Plus, she dives into the art of following up and becoming a confident closer. Learn how to follow up effectively, stay top of mind, and turn those “maybes” into “yeses” with ease. 

Whether it's your business, home, or life, these actionable steps will help you reset, feel more in control, and finish strong. Tune in for the inspiration and tools to turn chaos into clarity, nail down follow-ups, and become a confident closer!

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January sets the foundation, but February is where we refine, adjust, and push forward. In this episode of The Direct Sales Done Right Podcast, Melanie Mitro reflects on what she learned—both personally and in business—and how to align our words with our actions. 

Whether January was a strong start or felt like a struggle, February is an opportunity to shift, grow, and create more peace and success.

She dives into what hard work is holding you back, where you need to pivot, and how to rewire your mindset for sustainable success. Let’s make month two even stronger than month one.

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In this episode, Katy Ursta and Melanie Mitro share their inspiring journey of transitioning into new direct sales ventures after parting ways with their previous company. 

They dive into the challenges and rewards of starting fresh, offering valuable insights on personal growth and the strategies they’re implementing to help others thrive in direct sales.

This candid conversation highlights the importance of creating peace in both business and life, the joy found in the process, and the power of building authentic connections. 

Katy and Melanie emphasize the value of collective learning, setting boundaries, and embracing the journey, even as seasoned professionals.

HIGHLIGHTS: 

02:30 Transitioning to New Direct Sales Ventures

05:53 Personal Growth and Learning Curves

10:48 Creating Peace in Business and Life

15:50 Finding Joy in the Process

20:48 Building Authentic Connections

25:40 Collective Learning and Future Directions

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In this episode of the Direct Sales Done Right podcast, Melanie Mitro and Katy Ursta dive deep into the challenges many face when it comes to staying motivated and building momentum in direct sales and network marketing as the new year begins. They share insightful analogies from fitness and personal development, drawing parallels between personal growth and business success.

Throughout the conversation, Melanie and Katy explore how accountability, connection, and emotional growth play pivotal roles in achieving goals. 

They emphasize the importance of planning, consistency, and maintaining a positive mindset to navigate the inevitable ups and downs of both business and personal development.

Tune in now to gain the strategies and insights you need to start the year strong and keep your momentum going in your business!

HIGHLIGHTS: 

02:51 - The Gym Membership Analogy

06:06  - Accountability and Connection in Business

08:49 - Visualizing Goals and Emotions

11:46 - Finding Joy in Daily Activities

14:55 - Planning for Success

18:03 - The Importance of Consistency

20:54 -Mindset and Emotional Growth

23:44 -Commitment to Long-Term Goals

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In this episode of the Direct Sales Done Right podcast, hosts Katy Ursta and Melanie Mitro dive into the powerful concept of choosing a "word of the year" to guide personal and professional growth. With their own words—"joy" and "peace"—as examples, they discuss how these intentional choices can act as compasses for decision-making, keeping you accountable and aligned with your values. 

Katy and Melanie share practical tips for staying focused on your word throughout the year while embracing simplicity, maintaining accountability, and finding fulfillment in the process.

Whether you're looking for more clarity, balance, or motivation, this episode will inspire you to embrace a word that resonates deeply and helps you thrive in 2025.

Choose your word of the year today! Share it with us on Instagram by tagging @DirectSalesDoneRight, @MelanieMitro, and @KatyWritesContent, and use the hashtag #DirectSalesDoneRight. 
Let us know how your word is guiding you in 2025!

HIGHLIGHTS: 
01:45 Finding Joy in the Journey

05:47 Using Your Word as a Guiding Principle

10:13 The Importance of Peace and Simplicity

14:39 Hard Work and Accountability

19:03 Taking Faith-Filled Steps Forward

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On this episode of Direct Sales Done Right Podcast, Katy Ursta and Melanie Mitro explore the transformative power of goal setting as you prepare for the new year. 

Through personal stories and actionable advice, they break down the key elements of effective goal planning, including the importance of vision casting, crafting SMART goals, and staying emotionally connected to what you want to achieve.

Learn how identifying your "push goal" can create a domino effect, why daily action steps are non-negotiable, and how monitoring your progress ensures long-term success. Plus, discover why consistency, even in the mundane, is the secret ingredient to achieving big wins in your direct sales business and personal growth.

Tune in for an inspiring conversation that will empower you to take charge of your goals and create lasting success—because you never know when the next big opportunity will arise.

HIGHLIGHTS: 

03:06 - The Journey of Goal Setting: Personal Experiences

06:01 -Understanding Your Push Goal

08:59 -Crafting SMART Goals

11:53 -Action Steps and Progress Monitoring

21:02 -The Importance of Daily Actions

26:58 -Staying Committed to Your Goals

Vision Board Party Recording

End Of Year Reflection

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In this episode of Direct Sales Done Right Podcast, Melanie Mitro and Katy Ursta reflect on the challenges and growth opportunities that came with the tumultuous year of 2024. Together, they share personal and professional obstacles they faced, offering insights on how adversity can be a powerful teacher.

The conversation highlights the importance of learning from setbacks, communicating effectively in business partnerships, and avoiding emotional decision-making. 

Melanie and Katy also discuss how faith and purpose can provide clarity during uncertain times, inspiring listeners to embrace discomfort as part of their journey toward personal and professional development.

Key Takeaways:

• 2024 brought unique challenges for many, including the hosts.
• Reflecting on experiences helps uncover valuable growth opportunities.
• Effective communication is crucial for overcoming obstacles in partnerships.
• Emotional decision-making often leads to poor outcomes.
• Faith and clarity can guide decision-making during tough times.
• Growth requires embracing discomfort and setting smaller, achievable goals.
• Challenges have purpose and can lead to personal development.
• Support from loved ones can bring perspective and strength.
• Keep dreaming big, even when faced with setbacks.

HIGHLIGHTS: 
04:12 -Lessons Learned: Growth Through Adversity

16:39 - Communication: The Key to Overcoming Obstacles

17:00 -Making Decisions Amid Emotional Chaos

27:04 -Faith and Purpose: Finding Clarity in Uncertainty

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