The Story to Sell Cohort is Officially Open. 10 spots! 

https://services.katyursta.com/offers/Cz2ESr4C/checkout

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right Podcast, Katy Ursta interviews Lauren Hale, a branding expert and author, who shares her journey of authenticity and vulnerability in the realm of social media and direct sales.

Lauren Hale is a kindergarten teacher turned mature beauty influencer who is now sharing her perimenopause journey to her online community as well. Her goal is to teach women over 40 how to make their make-up work for their needs—instead of trying to make their skin work with the trends from 20-year-olds as well as learn to embrace midlife and the “shift” we go through. She has over 800k followers on her social media platforms, and her work has been featured on Good Morning America, the New York Post, and the Daily Sun. She can now add published author to that list as well. Her book, “Girl, Put on your Lipstick the World Needs You. A Guide to Living Unapologetically and Authentically in your 40’s and Beyond" has quickly become an Amazon bestseller. She shares openly with her audience about her midlife journey and how she has embraced her authentic self.  She lives in Idaho with her best friend and husband, Nic, and their three teenagers, who keep them busy traveling all over the northwest for a truly astounding number of sports tournaments. (And she wouldn’t have it any other way!)

In this podcast, Lauren discusses her book, the challenges of navigating midlife, and the importance of passion and energy in content creation. She reflects on her growth journey, the impact of her viral success, and the shift from makeup to addressing midlife issues like perimenopause. The conversation emphasizes the significance of community, connection, and being true to oneself in the ever-evolving landscape of social media.

💡 Episode Highlights & Time Stamps: 

• 01:55 Introduction to Authentic Branding
• 02:58 The Journey of Writing a Book
• 04:21 Navigating Social Media Growth
• 09:55 The Importance of Energy and Consistency
• 14:47 Shifting Focus: From Makeup to Broader Topics
• 16:58 Facing Fears and Embracing Vulnerability
• 20:54 Navigating Change and Curiosity
• 23:27 The Power of Authenticity in Content Creation
• 26:33 Leveraging AI for Creative Content
• 29:58 The Journey of Pivoting and Building Credibility
• 32:50 Lessons Learned from the Pivoting Process

📌 Resources & Links Mentioned:

You can find Lauren on Instagram, TikTok, Facebook or YouTube at @laurenlhale, or visit her website at https://www.laurenhalebeauty.com/ 

Lauren’s book: "Girl, Put on Your Lipstick-The World Needs You: A Guide to Living Unapologetically and Authentically in Your 40s and Beyond"

The Story to Sell Cohort: https://services.katyursta.com/offers/Cz2ESr4C/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

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