🎙️ Episode Summary:

Katy Ursta delves into the art of story marketing, emphasizing the importance of personal storytelling in building a brand and connecting with an audience. She shares insights from her experiences and highlights how effective storytelling can transform marketing strategies. Katy encourages listeners to dig deep into their own stories, bridging the gap between their past and present to create impactful narratives that resonate with others.

Katy offers 3 key questions every business owner should ask to determine whether their story is designed to sell:

1. Does your story make your audience feel seen or just informed?
2. Does your story bridge the gap—or just jump from before to after?
3. Does your story create curiosity—or close the loop too quickly?

✨ What You’ll Learn in This Episode:

• Storytelling is a powerful marketing tool.
• Personal stories can create emotional connections with audiences.
• Effective storytelling requires bridging the gap between before and after.
• Curiosity in storytelling can drive engagement.
• Your unique story sets you apart from competitors.
• Stories should evoke feelings, not just inform.
• A good story invites the audience to see themselves in it.
• Mastering storytelling enhances marketing skills.
• Every story has a deeper layer waiting to be uncovered.

💡 Episode Highlights & Time Stamps: 

• 00:00 Introduction to Story Marketing
• 10:07 Crafting Your Story: Key Questions
• 16:38 Becoming a Master Storyteller

📌 Resources & Links Mentioned:

• Get on Katy's Story to Sell Waitlist Here: https://services.katyursta.com/story-to-sell

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!