Elevate Your Direct Sales Business with Kelly Northcott

In this episode, we're getting into the nuts and bolts of how to get people's contact information at events so you can follow up, build relationships, and get sales down the line.

Whether you're doing vendor events, online parties, or in-person workshops, your top priority should be collecting contact info. Because if you can’t follow up, you’re leaving sales and future business on the table.

Most training just tells you to use a drawing slip or a contact form, but I’m breaking down the why, the how, and the what so that getting people’s contact information is a habit.

In this episode, we’ll talk about: 

• Why contact info is more important than a one-time sale.
• What to include (and not include) on your form or slip.
• When to ask for it, and how to make it feel natural.
• Online and in-person examples you can use right away.

This isn’t about being pushy. It’s about being intentional. 

And if you’ve been wondering how to handle it when people say no, this is your first step. Because when you have their info, no doesn’t have to be the end of the conversation.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

In this episode, we’re talking about how to be more intentional with your direct sales business by creating a business bucket list.

This isn’t about setting exit plans or walking away from your business. It’s about making the most of your business while you still have it, so whenever the time comes to move on, whether it’s next year or 20 years from now, you do it with a sense of completion, not regret.

Doing this will allow you to be more intentional about your business, help you set bigger goals, and achieve them faster.

We’ll talk about:

• Why having a list like this keeps you focused and inspired.
• The difference between random "someday" thoughts and a real plan.
• Four categories you can use to organize your ideas (and spark new ones)
• What to do with your list once it’s created.
• How to start taking steps, even small ones, toward those someday goals.

This episode will help you get clear on what you still want to do and experience in your business, from milestones to memories to next steps. 

Even if you never finish the list, just having it will change the way you show up.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

This is busy season, and when you start looking, you’ll find lots of opportunities for your business as well as your personal life, and it’s easy to overcommit or tempting to say yes to things that won’t help you reach your goals. 

Every yes is a no to something else. 

Saying yes to one vendor event means that you’re saying no to another vendor or party that day. In this episode, I’m sharing the system I used to make decisions in my business, especially during the busy season.

We’ll cover how to:

• Create your questions that will guide your decisions.
• Say no to someone without feeling guilty.
• Align your business, personal, and energetic priorities so nothing important gets shortchanged.
• Set up your calendar to support your goals instead of draining or distracting you.
• Get clear on what you're really saying no to when you say yes to something else.
• Build habits that match your goals (instead of scrambling to catch up when deadlines hit).

By the end of this episode, you’ll have a straightforward decision-making process that helps you prioritize your business and personal goals without burning out or feeling like you’re letting people down.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

In this episode, I’m walking you through the core concepts behind The Message Method and why it’s the one thing every direct seller should be doing.

If you’ve ever felt frustrated that no one responds to your posts or engages with your content, this episode is going to explain why and what to do about it.

You’ll learn why great content isn’t enough, why most people don’t take the first step (even if they’re interested), and how to build a system that puts you in control of your business.

In this episode, you’ll learn:

• Why relying on social media won’t help your business grow.
• How to start conversations naturally and move them forward without being pushy.
• What types of reachouts build trust and position you as a resource, not a salesperson.
• How to warm up relationships, introduce your business the right way, and follow up with purpose.
• Why this system works even if people don’t respond right away.
• How to build a habit of consistent engagement even if you only have a few minutes a day.

If you're tired of waiting for people to come to you, this episode gives you the plan to go to them in a way that feels natural and effective.

The Message Method is available exclusively in The Side Gig Society.

Click here to get a guide that will help you get started using The Message Method.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

In this episode of the Stop Doing That, Do This Instead series, we’re talking about something that all direct sellers need to hear at some point in their business, and that’s waiting for people to come to them.

Posting consistently, sharing specials, and talking about your business are great, but they’re not enough to get you the results you want. 

People aren’t going to reach out to you. They’ll rarely even engage with your business content.

It’s not personal, and it’s not just related to social media. People rarely take the initiative. 

If you want to get results, you have to go to them. Waiting for people to come to you is expecting them to do something you’re not willing to do. 

Direct sellers ask me all the time how to find new customers, and the simple answer is you have to look for them. You have to be the one to reach out, initiate a connection, start a conversation, and follow up with them. 

In this episode, I walk you through how to do this without feeling like you’re making cold calls or being spammy.

I know this feels hard and scary, but I ease you into it with my Message Method by showing you how to start with easy, low-risk conversations. Reaching out is a skill, and you’ll get better with practice. Plus, because it’s a skill, you’ll be able to build upon it and transfer it to all of your business conversations. 

Click here to get a guide that will help you get started using The Message Method.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

If your content could be posted by anyone else in your company without changing a word, it’s not helping you—it’s helping them.

In this episode, we’re diving into the problems with using generic content (even if it looks good), how it’s hurting your business, and what to do instead to build trust, connection, and long-term success.

Generic content hurts your business because:

• It creates a connection with your products and your company, not with you.
• When you post it, it could actually be warming people up for another direct seller who is in the right place at the right time.
• Using content that other people create prevents you from learning the skills you need to create your own. If you can’t write a message, how are you going to lead a team?
• Some of the content you’re copying and pasting might not even be effective. Just because other people are posting it doesn’t mean it works. 

If you want people to buy from you, your content should be personal to you, which means you have to create it, and in this episode, I walk you through some simple steps you can start taking right now to create content that markets you and your products. 

I also explain how you can use the content your company creates as a starting point, so that you never feel like you’re starting from scratch. 

If you’re a member of The Side Gig Society, remember, you can get unlimited feedback from me on all of your content—from your posts to your messages. 

Click here to sign up.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

In this episode, I give you an alternative to asking your friends and family to help you reach your goals. 

It's the next installment of the Stop Doing That—Do This Instead series, and the "do this instead" is something all direct sellers should do.

Telling people you've been challenged or that you have a big goal will get you results because even bad practices work if you do them often enough, but the cost is bigger than the rewards, especially in the long run.

In this episode, I explain:

• How doing this unintentionally damages your credibility, reputation, and referrals.
• How it prevents you from learning and using best practices.
• Why it’s not sustainable and won’t work outside of your warm market.
• How to tell people you have a big goal without asking them to help you achieve it.

Then I walk you through the alternative to doing this, which is having a 90-day plan for your business. 

A 90-day plan will:

• Help you feel more in control of your business and your results.
• Allow you to prioritize your personal life so you never feel like you’re missing out.
• Help you earn incentives and reach your goals, even in the busiest seasons of your personal life.
• Reduce your business stress and overwhelm.
• Prevent you from feeling like you have to work all the time.

All direct sellers—from the part-timer to the advanced leader—should be doing a 90-day plan, and that’s why I’m including a workshop for it in The Side Gig Society. 

If you’re a member of The Side Gig Society, I will help you create a 90-day plan that is personalized to align with your business goals and your lifestyle. If you’re not a member of The Side Gig Society, join us so that you can get the support you need to build the business you love.

Click here to sign up.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

We’re continuing our Stop Doing This—Do This Instead series, and in this episode, we’re tackling one of the most common (and cringiest) direct sales habits: cold messaging. You might know them as “hey girl” messages. 

No one wants to send cold messages, and I don’t think anyone is saying to her team, “Send this message to everyone you know, even if you haven’t talked to them in years.” I think this is another example of the training gap that’s happening in direct sales right now. 

Here’s what we’ll cover in this episode:

What messages come across as spammy (even when your intentions are good).

• How sending cold messages hurts your business and ruins relationships. 
• The real reason Susie’s not responding.
• What to do before you send someone a message. 
• How to think about your messages like real conversations.
• Why relationship-building is a long game (and how to play it without quitting before you get results).

If you’re tired of getting ghosted or worry about being pushy, this episode will show you a better way to build your business and make connections. 

If you want to make connecting with your contacts and customers easier, join us in The Side Gig Society. You can literally have me look at every message you’re thinking about sending before you send it. Click here to sign up.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

This is the first episode in a new series called Stop Doing This and Do This Instead, and we’re kicking it off with something that seems harmless but can quietly sabotage your business: blindly copying what other direct sellers are doing.

Just because someone is getting results doesn’t mean their strategy is the right fit for your business right now. Your business might be in a completely different stage, or they might be doing a whole bunch of other things you don’t see behind the scenes.

In this episode, we talk about:

• Why mimicking someone else’s business won’t give you the same results.
• What questions to ask before trying a strategy you saw someone else use.
• Why understanding why something works will be a shortcut to implementing systems and getting results.
• The importance of thinking like a scientist and asking better questions (especially when something doesn’t work).
• How small tweaks can make a big difference, and how skipping the “why” can cause you to miss the magic.

This episode will help you take back control of your results, avoid common mistakes, and stop wasting time doing things that sound good but don’t actually work for your business.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

It’s harder than ever for direct sellers to build a successful business, especially for the direct seller who is building a part-time business, and most direct sellers aren’t seeing the sales or growth they used to. 

This decline in numbers is mainly because there’s a serious training gap in the industry.

Direct sales is a simple business, but it isn’t a skill-less business. You can’t copy and paste your way to success, and posting more content won’t change your numbers because the algorithm was never designed to help you build a business. 

I used to say that direct sellers don’t need more training; they need more doing. However, I now believe that direct sellers are undertrained and underpracticed. 

In this episode, I walk you through three common scenarios of direct sellers at different stages of their businesses. What worked in their first 90 days, during the pandemic, or ten years ago no longer works. 

Your company will train you on its products and programs. Your upline will train you on what works for her. Most paid programs are created for leaders and big business builders. 

If you want to build a fun side business and your goals or style are different than your upline’s, you’re forced to figure things out for yourself by trying to mimic what other people do or through piecemeal training. 

I’ve come up with a solution for this problem—a new program called The Side Gig Society. 

Everything about it was designed with the side hustler in mind, from the content and how it’s delivered to the price. 

At the end of the episode, I highlight what’s special about The Side Gig Society, how it’s different from other programs out there, why it works, who it is and isn’t for, and how to become a part of it. 

If you’re ready to build a fun, profitable business that fits into your life instead of taking over your life, this is for you.

Click here for more information and to sign up. https://www.kellynorthcott.com/society

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn