If your content could be posted by anyone else in your company without changing a word, it’s not helping you—it’s helping them.

In this episode, we’re diving into the problems with using generic content (even if it looks good), how it’s hurting your business, and what to do instead to build trust, connection, and long-term success.

Generic content hurts your business because:

• It creates a connection with your products and your company, not with you.
• When you post it, it could actually be warming people up for another direct seller who is in the right place at the right time.
• Using content that other people create prevents you from learning the skills you need to create your own. If you can’t write a message, how are you going to lead a team?
• Some of the content you’re copying and pasting might not even be effective. Just because other people are posting it doesn’t mean it works. 

If you want people to buy from you, your content should be personal to you, which means you have to create it, and in this episode, I walk you through some simple steps you can start taking right now to create content that markets you and your products. 

I also explain how you can use the content your company creates as a starting point, so that you never feel like you’re starting from scratch. 

If you’re a member of The Side Gig Society, remember, you can get unlimited feedback from me on all of your content—from your posts to your messages. 

Click here to sign up.

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