In this episode, Liz Ruis shares her inspiring journey in direct sales with Lemongrass Spa, emphasizing the importance of relationships, family involvement, and a faith-based approach to business. She discusses her unique strategies for integrating her business into her daily life, focusing on enhancing experiences rather than traditional selling. Liz highlights the significance of personal connections and authenticity in her sales approach, and how her faith plays a crucial role in her business philosophy.

Key Points:

Relationships are the foundation – Liz built her business through authentic connections, from a friend’s simple gift to community and church involvement. Integrate business into life – Instead of sacrificing family time, she weaves her business into events she’s already attending like birthdays, graduations, and church gatherings. Authenticity wins over automation – Personalized, relational communication has been more impactful than mass, automated messages.

Memorable Quotes:

“Relationship brought me in, relationship kept me in, and relationship grew my business.” — Liz Ruis, “I want to see what happens when I don’t give up.” — Angela Hutchinson, shared by Liz Ruis

Chapters:

00:00 Introduction to Liz Ruiz and Her Journey

11:29 Unique Approaches to Direct Sales

21:25 Family Involvement in Business

30:01 Building an Online Community

37:46 Perseverance in Direct Selling

39:20 Introduction and Gratitude

39:49 Engagement and Community Building

Find Liz on YouTube | Instagram | lizruis.com

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join hosts Lisa Duck and Susan Larimer as they explore the dynamic shifts in their businesses from pre-COVID times to the present day. Discover how they've adapted to changes, embraced new opportunities, and continue to thrive in the ever-evolving world of direct sales.

Key Points:

Reflecting on business strategies before and after COVID. The rise and fall of Facebook parties and the importance of pivoting. Embracing email marketing, YouTube, and affiliate marketing. The value of collaboration and learning from others in the industry. Future plans and the importance of staying adaptable.

Memorable Quotes:

"The wave is going to crash, and then you're like, okay, what am I going to do next?" - Susan Larimer & "Time is money, right?" - Lisa Duck

Chapters:

00:00 Reflecting on Pre-COVID Business Landscape

03:45 Navigating Changes in Direct Sales

06:29 The Impact of COVID on Business Strategies

09:44 Exploring New Opportunities in Direct Sales

12:36 The Evolution of Teaching and Sharing Knowledge

15:32 Leveraging YouTube for Direct Sales Success

18:23 Future Aspirations and Writing a Book

24:06 Collaboration Over Competition

27:29 Innovative Strategies in Direct Sales

29:50 Monetizing Your Skills and Knowledge

32:32 Overcoming Imposter Syndrome

39:28 Valuing Your Time and Expertise

41:08 Future Goals and Aspirations

46:37 Introduction and Gratitude

47:07 Engagement and Community Building

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

 Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

We'd love to hear your thoughts on this episode! Share your long-term business goals with us in the comments or reach out through our social channels. Don't forget to subscribe for more insights and inspiration. Be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

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Time to work smarter not harder, check out Lisa's Digital Downloads

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join hosts Lisa Duck and Susan Larimer as they dive into the exhilarating world of direct sales conferences. In this episode, they share personal experiences, insights, and strategies to maintain the post-conference excitement and implement new ideas effectively. Discover how to harness the energy from these events to propel your business forward.

Key Takeaways:The power of peer-led training and relatable success stories. Strategies to keep the conference momentum going, including 90-day plans and pre-scheduled team calls. The importance of sharing the business opportunity and how it can transform lives. Tips for organizing and implementing conference learnings into actionable steps.Memorable Quote: "The best product we have to offer is the business opportunity."

Chapters:

00:00 The Buzz of Conference Excitement

02:13 Aha Moments and Takeaways from Conference

05:26 Maintaining the Conference High

10:40 Organizing Notes and Implementing Ideas

18:19 Taking Action After Conference

29:36 The Best Product: The Business Opportunity

32:47 Introduction and Gratitude

33:16 Engagement and Community Building

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

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Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, hosts Lisa Duck and Susan Larimer engage with guest Dena Gregory, who shares her journey in direct sales while managing the challenges of being a military family. Dena discusses how she balances her business with family life, the importance of customer care, and the role of community in her success. She emphasizes the flexibility of direct sales, the significance of personal connections, and strategies for maintaining consistency in business. Dena also reflects on her most rewarding moments and offers insights for others in similar situations.

Takeaways:

• Dena started her direct sales journey unexpectedly after attending an online event.
• Being a military family allows Dena to expand her network frequently.
• Social media is a key tool for Dena's business success.
• Dena emphasizes the importance of personal connections with customers.
• She has moved four times in five years, adapting her business each time.
• Dena balances family responsibilities with her business through intentional planning.
• She prefers genuine communication over automation in her business.
• Community support is crucial for overcoming challenges in direct sales.
• Dena encourages others to evaluate what they can say no to for better focus.
• Her most memorable moment was earning her first incentive trip.

Chapters:

00:00 Introduction to Direct Sales Journey

02:32 Navigating Life as a Military Family

05:35 Tools and Systems for Business Management

07:37 Balancing Family and Business

12:28 Customer Care and Communication Strategies

16:54 Overcoming Challenges in Direct Sales

22:53 The Importance of Community

25:21 Finding Consistency in Business

28:48 Memorable Moments in Direct Sales

31:15 Introduction and Gratitude

31:44 Engagement and Community Building

Find Dena online @ denasathomespa.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Find Lisa on social: Facebook | Instagram | lisaduck.com

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Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer engage with Marla Nemanic, a seasoned direct sales leader from Lemongrass Spa. Marla shares her journey from struggling with adult acne to finding a passion for natural skincare and building a successful direct sales business. The conversation delves into leadership styles, the importance of authenticity, overcoming imposter syndrome, and the significance of metrics in guiding teams. Marla emphasizes the need for consistency, self-promotion, and building genuine relationships with team members. The episode concludes with valuable insights on recognizing achievements and the mindset required for effective leadership.

Takeaways:

• Marla Nemanic transitioned from a dental hygienist to a successful direct sales leader.
• Authenticity in leadership fosters trust and connection with team members.
• Imposter syndrome is common, but it can be overcome with support and self-belief.
• Metrics are essential for identifying potential leaders within a team.
• Building relationships is key to successful leadership in direct sales.
• Consistency in actions leads to long-term success in business.
• Self-promotion is crucial for direct sellers, especially without upline support.
• Engaging your team through recognition and communication is vital.
• The Green by 15 strategy helps front-load business efforts for better results.
• Leaders should be transparent about their own business challenges to inspire their teams.

Chapters:

00:00 Introduction to Marla and Lemongrass Spa

06:31 Authenticity in Leadership

14:42 Building Relationships Through Communication

19:38 Self-Promotion and Consistency in Business

25:42 Do's and Don'ts of Leadership

30:44 Empowering Personal Choices in Sales

40:30 Leading by Example: Authenticity in Leadership

46:38 The Importance of Self-Leadership

53:10 Introduction and Gratitude

53:39 Engagement and Community Building

Find Marla on Facebook

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this conversation, Jenna Stewart shares her journey in direct sales with Paper Pie, discussing the challenges and rewards of balancing a busy family life with running a business. She emphasizes the importance of maintaining customer relationships, understanding one's 'why', and navigating through maintenance mode in business. Jenna also highlights the role of community support and leadership in direct sales, as well as her aspirations for the future. Her insights provide valuable advice for anyone in the direct sales industry, particularly those struggling with the pressures of performance and success.

Takeaways:

• Jenna has been with Paper Pie for 10 years, balancing work and family life.
• She emphasizes the importance of customer relationships and consistent communication.
• Finding a work-life balance is crucial, especially with young children.
• It's okay to be in maintenance mode and not always striving for growth.
• Understanding your 'why' can help navigate challenges in business.
• Community support is vital for personal and professional growth.
• Jenna uses Project Broadcast for efficient customer communication.
• She believes in the importance of literacy and making books accessible.
• Future aspirations include more in-person events and book fairs.
• Direct sales should be fun and fulfilling, not just about awards.

Chapters:

00:00 Introduction to Jenna Stewart and Her Journey

05:00 The Evolution of Direct Sales and Parenting

12:27 Navigating Maintenance Mode in Business

18:33 Finding Joy Beyond Awards and Recognition

23:21 The Power of Community and Support

25:29 Leading a Team Through Challenges

25:47 Exploring Project Broadcast for Customer Engagement

30:27 Future Aspirations: Balancing Business and Family Life

37:01 Wisdom for Direct Sellers: Persistence and Growth Mindset

43:37 Connecting with Jenna: Resources and Final Thoughts

44:18 Introduction and Gratitude

44:46 Engagement and Community Building

Find Jenna @ jennasbookadventures.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Learn more about the Modern Direct Seller Academy

Learn more about Project Broadcast

Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss effective strategies for selling products in direct sales without coming across as overly salesy. They emphasize the importance of genuine connections, the art of authentic communication, and the value of customer testimonials. The hosts share personal experiences, tips on permission-based marketing, and phrases that can help boost confidence in selling. The conversation highlights the significance of building relationships and maintaining consistency in communication to foster trust and engagement with customers.

Takeaways:

• You can sell without being salesy by focusing on genuine connections.
• Birthday messages should be sincere and not sales pitches.
• Authenticity is key in building relationships with customers.
• Sharing personal stories can help sell products without being pushy.
• Permission-based marketing respects the customer's space and interest.
• Confidence in selling comes from using phrases that feel natural.
• Consistency in communication builds trust with customers.
• Customer testimonials provide valuable third-party validation.
• It's important to be mindful of how you approach potential customers.
• Sales strategies should prioritize the customer's needs and feelings.

Chapters:

00:00 Navigating Sales Without Being Salesy

10:04 The Art of Genuine Connection

19:27 Effective Storytelling in Sales

29:06 Permission-Based Marketing Strategies

39:19 Confidence Building Techniques

48:06 Effective Communication Phrases

49:07 Introduction and Gratitude

49:36 Engagement and Community Building

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | lisaduck.com

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Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Watch Susan's Ditch the Chip Clip Video here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer are joined by Sami Bedelll-Mulhern to discuss the significance of email marketing for businesses, especially for direct sellers. They explore the importance of personalization, the difference between newsletters and sales emails, and the role of automation in streamlining email marketing efforts. Sami shares practical tips on how to write effective emails, the importance of consistency, and how to manage unsubscribes. The conversation emphasizes that email marketing is not dead and remains a powerful tool for engagement and revenue generation.

Takeaways:

• Email marketing has the highest ROI of any digital strategy.
• Personalization in emails creates a stronger connection with customers.
• Consistency in sending emails leads to better engagement rates.
• Newsletters should provide value, not just sales pitches.
• Automation can save time and improve customer engagement.
• Choosing the right email platform is crucial for success.
• Writing at a fifth to seventh-grade level improves readability.
• Unsubscribes are a natural part of email marketing.
• Focus on the health of your email list, not just the size.
• Be authentic in your emails to attract the right audience.

Chapters

00:00 Introduction to Email Marketing

03:06 The Importance of Email Marketing

04:13 Personalization in Email Marketing

06:33 Newsletters vs. Sales Emails

11:40 Email Deliverability and Subject Lines

21:28 Automation in Email Marketing

24:38 Choosing the Right Email Marketing Platform

26:24 Writing Effective Email Copy

28:39 Simplifying Email Marketing for Beginners

31:00 Building and Maintaining Your Email List

33:57 Understanding Email Analytics and Trends

36:32 Handling Unsubscribes and Cold Subscribers

38:50 Crafting Engaging Subject Lines

41:49 Embracing Authenticity in Email Communication

44:16 Introduction and Gratitude

44:46 Engagement and Community Building

Find Sami @ easystylewithsami.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the challenges of managing excess inventory in direct sales businesses. They explore the psychological factors that lead to over-purchasing, such as FOMO (fear of missing out), and provide practical strategies for avoiding inventory accumulation. The conversation emphasizes the importance of creativity in moving inventory, including techniques like mystery bundles, flash sales, and themed sets. The hosts also highlight the significance of maintaining a profitable mindset and making informed purchasing decisions to ensure long-term success in direct sales.

Takeaways

• Excess inventory is a common issue in direct sales.

• FOMO can lead to over-purchasing and financial strain.

• It's important to regularly assess your inventory levels.

• Creative sales strategies can help move excess stock.

• Offering mystery bundles can attract customers and clear inventory.

• Flash sales can create urgency and boost sales.

• Themed sets can appeal to specific customer needs.

• Using inventory as a fundraiser can benefit the community.

• Maintaining a profitable mindset is crucial for success.

• Generosity in sharing products can lead to customer loyalty.

  
  

Chapters

00:00 Understanding Excess Inventory in Business

06:54 Strategies to Avoid Over-Purchasing

12:44 Effective Ways to Move Inventory

18:48 Final Thoughts on Inventory and Profitability

39:46 Introduction and Gratitude

40:15 Engagement and Community Building

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? ⁠Share your story here⁠

Find me on social: ⁠Facebook⁠ | ⁠Instagram⁠ | ⁠lisaduck.com⁠

Grab your ⁠ChatGPT Freebie here⁠

Find Susan on social: ⁠Facebook⁠ | ⁠Instagram⁠ | ⁠susanlarimer.com⁠

Grab your ⁠5-Step Customer Care Cheat Sheet here⁠

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Amber Grillot shares her journey with Scentsy discussing her unique approach to marketing through snail mail, the importance of personal touches in customer relationships, and her strategies for fundraising and community engagement. She emphasizes the significance of consistency and offers valuable advice for new entrepreneurs looking to build their businesses. Amber's candid insights and humor make this conversation both informative and entertaining, highlighting the challenges and rewards of direct sales.

Takeaways

• Amber joined Scentsy on a whim, initially for a law enforcement warmer.
• Her favorite product is Scentsy Fresh, a fabric refresher spray.
• Sending thank you cards is a crucial part of her customer engagement strategy.
• Snail mail has a higher open rate compared to digital communications.
• Amber aims to spoil her customers with thoughtful mailers.
• She emphasizes the importance of building relationships with customers.
• Starting with thank you cards can ease new entrepreneurs into snail mail marketing.
• Amber tracks customer purchases to maintain engagement and send timely mailers.
• She believes in celebrating small wins and progress in business.
• Amber's approach to work is relaxed, often done in pajamas.

Chapters

00:00 Introduction to Amber and Scentsy

06:58 The Power of Snail Mail

12:43 Fundraising Initiatives

18:37 The Future of Snail Mail in Business

24:39 Discounts and Deals on Stamps

31:04 Starting with Thank You Cards

40:01 Embracing Authenticity in Business

47:11 Introduction and Gratitude

47:40 Engagement and Community Building

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!