The Direct Selling Accelerator Podcast

What if the secrets to ageing, healing and regeneration aren’t new discoveries at all, but something nature has been showing us all along?

On this episode of The Direct Selling Accelerator Podcast, I’m joined by David Schmidt, founder of LifeWave, inventor, innovator and creator of the upcoming documentary The Code of Creation.

This is a really interesting conversation - we dive into some of David’s fascinating research and ideas around living your healthiest life, exploring how light and water behave and what that could mean for longevity, regeneration and the human body. From lobsters and coral to the possibility of water storing information and light influencing how our cells function and regenerate, there’s plenty to unpack.

We also explore some intriguing connections between science, nature and historic biblical references involving light and water.

And because David is a lifelong Star Trek fan who eventually got to perform with William Shatner, there’s a little bit of that story thrown in too!

There’s a whole LOT in this conversation, so much, in fact, that we had to split it into two parts.

And trust me, Part 2 is where things get really interesting!

WE’LL BE TALKING ABOUT:

➡ 03:48 Meet the LifeWave Founder

➡ 05:27 Working With William Shatner

➡ 06:36 The Code of Creation Documentary 

➡ 07:51 The Science of Age Reversal 

➡ 14:54 Can Water Store Information?

➡ 19:30 Light, Water & Cellular Regeneration

➡ 22:51 The Quantum Science of Light

➡ 28:42 Biblical Miracles & Water

➡ 30:00 Hydrogen, Healing & Spirituality

➡ 34:48 The Mystery of the Firmament

➡ 37:21 Ancient Longevity & the Environment

➡ 42:00 Could Human Ageing Be Reversed? 

ABOUT OUR GUEST: David is the inventor of LifeWave technology and Founder & CEO of LifeWave.

David’s experience in business and product development spans over 30 years and includes a formal education in Management Information Systems and Biology at Pace University in Pleasantville, NY. David then went on to pursue several entrepreneurial endeavors and, as a result, owned successful companies involved in manufacturing and product development. One of these companies, Advanced Applications Group, is a research and development center that specialized in energy-production technologies for both military and commercial applications. During his time with AAG, David developed new methods for producing hydrogen and oxygen, designed and prototyped multi-fueled, bladeless-turbine power generation systems, and constructed metal-combustion rocket engines.

As a result of his innovations, David was presented with an honorary doctorate by Dr. Alexander Marinaccio of the International Hall of Fame of Inventors. In addition, as a result of work performed in the design of emergency oxygen systems for General Dynamics and the U.S. Navy, David was invited to participate in the Navy’s next generation mini-sub program.

Globally, David is the holder of 200+ issued patents, with many more being written. More than seventy of those issued patents are in the field of regenerative science and technology. One of his inventions, the Double Helix Conductor, produces a novel blend of electromagnetic. This led to the realization that the body’s own natural systems could be supported to function in a more youthful state.

RESOURCES: 

Davids’s Book Recommendation: The Holy Bible https://tinyurl.com/y2pva94c 

David’s Favourite Quote: “Never give up, never surrender!” is a famous line from the 1999 sci-fi comedy Galaxy Quest, delivered by Jason Nesmith (Tim Allen) as Commander Peter Quincy Taggart.

Watch David’s Previous Episode: https://www.youtube.com/watch?v=lK4DObXVNSc 

Looking for more? Head to our earlier episode or check out:

Show Up Anyway by Sam Hind:  https://a.co/d/8rk0Qth

Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

CONNECT WITH DAVID SCHMIDT:

➡ LinkedIn: https://www.linkedin.com/in/david-schmidt-a4b24b4/ 

➡ Facebook: https://www.facebook.com/LifeWaveHealth

➡ Instagram: https://www.instagram.com/lifewavecorporate 

➡ Website: https://lifewave.com/scienceandnature 

➡ Code Of Creation: The documentary is expected to be released in mid-November on Apple TV+, Amazon Prime Video, and YouTube TV

CONNECT WITH US:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

From Law School to $450M in Sales.

In this episode of the Direct Selling Accelerator podcast, I’m joined by the incredible Michelle Barnes. She’s an entrepreneur, keynote speaker, author and Co-Founder of Nueva, a new direct selling company.

After building not one, not two, but six successful businesses, Michelle knows a thing or two about what it takes to build something that lasts. We dive into the mindset shifts, consistency and identity work behind that success including why you don’t have to work harder to make more money and how to break generational patterns.

Michelle also shares the simple daily actions that continue to drive her success:

Start conversations. Invite people in. Follow up.

Plus, we talk about vulnerability, knowing when to take a break, letting go of the timeline and becoming the person you actually want to be!

This conversation is a powerful reminder to go all in, leave people better than you found them, and take action.

So, take just 5–10 minutes today and put one idea from this conversation into action.

WE’LL BE TALKING ABOUT:

➡ [04:48] From Law School to Network Marketing

➡ [08:18] The Mindset Behind Early Success

➡ [11:27] Breaking Generational Patterns

➡ [16:06] Building Six Successful Businesses

➡ [24:21] Strength, Vulnerability & Authenticity

➡ [33:06] The Secret to Consistent Success

➡ [37:27] 3 Must-Do Business Activities

➡ [40:30] Michelle’s Biggest Business Advice

➡ [42:18] How to Get Out of a Funk

ABOUT OUR GUEST: Michelle Barnes is a transformational leadership speaker, entrepreneur, author, and co-founder of NUEVA. For more than 30 years, she has built multiple six- and seven-figure businesses, helping thousands of people create greater health, wealth, and purpose through leadership and personal growth.

After walking away from law school at 23, Michelle took an unconventional path that led her to become the first millionaire in her family. Throughout her career, she has built six successful businesses, navigated major setbacks, rebuilt from the ground up multiple times, and emerged as a respected leader known for her resilience, authenticity, and unwavering faith.

As a single mom of two teenage boys, Michelle understands firsthand what it means to lead through adversity. Her message goes far beyond business. She equips people to shift their mindset, strengthen their identity, elevate their energy, and become the kind of leader their goals require.

Whether she’s speaking from the stage, coaching entrepreneurs, or leading organizations, Michelle inspires audiences through heart and humor, to stop playing small, embrace courageous action, and build lives of impact, freedom, and significance.

RESOURCES: 

Michelle’s Book Recommendation: You Were Born Rich by Bob Proctor https://tinyurl.com/4efkmy3e

Michelle’s Favourite Quote: “You can tell the size of a leader by the obstacle that stops them.” — Unknown

Looking for more? Head to our earlier episode or check out:

Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

CONNECT WITH MICHELLE BARNES:

➡ LinkedIn: https://www.linkedin.com/in/michelle-barnes-13b70138/ 

➡ Instagram: https://www.instagram.com/michellebarnessuccesscoach/?hl=en 

➡ Nueva Life: https://nuevalife.com/?utm_source=chatgpt.com 

CONNECT WITH US:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

Take the guesswork out of social media and start creating with intention.

In this episode of the Direct Selling Accelerator podcast, I break down two powerful content strategies, Discovery Content + Relationship Content, and how to use both to grow your reach, build trust and turn followers into customers.

You’ll learn: 

• Why Saveable and Searchable content matters
• Why Reels aren’t the only answer on social media
• Why Personal Stories are needed to build trust

This episode will also get you thinking about your ‘red thread’, the key themes you want to be known for, and why your unique ideas, opinions and perspective are your secret ingredient.

If you want a social media strategy that gets results without taking over your life, then listen in!

I’LL BE TALKING ABOUT:

➡ [01:48] Create Content Faster

➡ [02:30] Find Your Red Thread

➡ [05:30] The 2 Content Categories

➡ [07:15] Why Consistency Builds Trust

➡ [10:24] Discovery Content Explained

➡ [12:48] Reels Aren’t the Only Answer

➡ [15:30] Create Saveable & Shareable Content

➡ [18:48] The Danger of Opinion Content

➡ [21:03] Relationship Content Explained

➡ [25:39] Build a Balanced Content Strategy

RESOURCES:

Looking for more? Head to our earlier episode or check out my book:

Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family: https://go.auxano.global/welcome 

CONNECT WITH DSA:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

She’s been creating content for 20 years.. but Amy Landino never had a master plan. 

So how did she build the business she has today?

I met Amy a long, long time ago, and she was one of the people who inspired me to keep going and keep building my business. I still remember the very first video I watched of hers, an unboxing of a camera!

Yes, really. And now, in a full-circle moment, I’m sitting down with her for this episode of the Direct Selling Accelerator podcast. Amy Landino is a bestselling author of Good Morning, Good Life, a social media creator with around 500K YouTube subscribers and 50M views, and she’s known as the ultimate business wingwoman.

This conversation is jam packed! We talk about evolving your personal brand, YouTube hooks, changing direction, how to handle unfollows, productivity, boundaries and building a business around the life you actually want.

Amy’s story is a great reminder that you don’t need to have it all figured out. You just need to keep moving, keep learning and be willing to evolve.

WE’LL BE TALKING ABOUT:

➡ [07:42] Evolving Your Personal Brand

➡ [15:15] The Ripple Effect of Content

➡ [18:12] Create Content That Connects

➡ [29:06] Share Your Real Journey

➡ [33:42] Staying Human in the Age of AI

➡ [35:21] Productivity Without Burnout

➡ [40:45] Good Morning, Good Life

➡ [42:45] The 3 Morning Routine Buckets

➡ [47:18] Make Your Own Rules

➡ [53:36] Ask for Help Before You Need It

ABOUT OUR GUEST: Amy Landino is the trusted authority on focus, personal excellence, and intentional living. The bestselling author, keynote speaker, and award-winning creator helps ambitious women master their attention, command their time, and build lives with unstoppable momentum. Her global bestseller, Good Morning, Good Life — fully expanded for 2026 — has become the morning routine blueprint for high performers worldwide. With 50 million views, half a million YouTube subscribers, features in CNBC, The Tamron Hall Show, Fortune, and many more, she's spent two decades coaching ambitious women to lead with focus, presence, and power. She is every entrepreneur's greatest wingwoman — and she's about to be yours. Please help me welcome Amy Landino.

RESOURCES: 

Amy’s Book Recommendation: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz - https://tinyurl.com/mrybp72n 

Amy’s Favourite Quote: “A question well asked is an answer half found.” 

Looking for more? Head to our earlier episode or check out:

Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

CONNECT WITH AMY LANDINO:

➡ Bestselling Author of: Good Morning, Good Life

➡ Youtube: Award-winning Creator of AmyTV

➡ Instagram: @Schmittastic - DM Amy: P-Sheets to get her free template offer!

➡ Website: www.amylandino.com  - You get to make the rules: https://tinyurl.com/2dudrvbx

CONNECT WITH US:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

Your WHY has to be bigger than your WHY NOT.

In this Direct Selling Accelerator episode, we’re joined by Samantha Ballard, President of Pomifera, who shares more than two decades of experience in direct selling - from starting in the field to leading on the corporate side.

We talk all about finding a powerful WHY, navigating setbacks and rejection, while staying inspired through the rollercoaster of business. Samantha shares why impact comes before income, how to lead from the front, and why great leaders share the good, the bad and the ugly.

We also unpack these simple but key principles in business: talk about it, plant seeds, follow up, and share the journey.

Plus, why you don’t need the perfect words - you just need to show up, stay curious, believe in yourself, and believe in others.

And your challenge today? Don’t just listen. Take one thing you learned and put it into action.

WE’LL BE TALKING ABOUT:

➡ [05:48] Samantha’s Direct Selling Journey

➡ [08:39] How Your Why Evolves

➡ [19:36] How to Handle “No”

➡ [24:48] From Field to Corporate

➡ [30:03] Servant Leadership

➡ [30:33] 3 Recruiting Tips

➡ [34:18] Plant Seeds & Follow Up

➡ [41:24] Simple Follow-Up Systems

➡ [46:15] Trust Yourself as a Leader

➡ [48:27] Confidence Comes After Action

➡ [49:24] What Leaders Need to Stop Doing

ABOUT OUR GUEST SAMANTHA BALLARD: Samantha Toomey Ballard is the President of Pomifera, where she is leading the company's next chapter with a bold vision: Not Big Beauty. Just Better. With more than two decades of experience in direct selling, Samantha has built her career from the field to executive leadership, giving her a unique perspective on what it takes to create lasting success for both entrepreneurs and organizations. 

She is passionate about developing leaders, building high-performing teams, and creating cultures where people feel seen, supported, and inspired to grow. Known for her approachable leadership style and genuine ability to connect with others, Samantha believes the best leaders lead by example, serve first, and create more leaders along the way. Throughout her career, she has had the privilege of working alongside some of the industry's most respected companies and visionary leaders, experiences that have shaped her belief that trust, integrity, and relationships are the foundation of every successful business. 

Today, Samantha is helping lead Pomifera's exciting brand relaunch with a bold promise: Not Big Beauty. Just Better. Powered by Nature's Most Powerful Oil®, Pomifera is redefining what premium skincare can be through thoughtfully crafted products, authentic relationships, and a community-first approach. Outside of work, Samantha is a self-described people person who loves meaningful conversations, spending time with her family, and encouraging others to recognize the potential within themselves. 

RESOURCES: 

Samantha’s Book Recommendation: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t – by Simon Sinek https://tinyurl.com/ywdnwa4z 

Samantha’s Favourite Quote: 

“Leadership is not about being in charge. It is about taking care of those in your charge.” – Simon Sinek

Looking for more? Head to our earlier episode or check out:

Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

CONNECT WITH SAMANTHA BALLARD:

➡ LinkedIn: https://www.linkedin.com/in/samanthatoomeyballard 

➡ Instagram: https://www.instagram.com/sammy2meb/?hl=en 

➡ Pomifera Website: https://pomifera.com/ + New Oils: https://tinyurl.com/4jtmptbv  

CONNECT WITH US:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

What if the person you should be competing with is actually YOU from yesterday?

What do I mean by that? Well, in today’s Power Podcast episode on the Direct Selling Accelerator, I’m sharing 3 strategies that have become part of my everyday life - and have helped me keep growing, improving, and becoming better in how I show up for myself, my family and my team.

From learning to be more present, to why I never take ‘no’ as the final answer, to the real reason I believe your network is your net worth.

You’ll also hear one of my personal stories about a connection that seemed to go nowhere.. until I decided to reach out again months later. What happened next was a reminder of why you should never be too quick to close the door.

These are simple strategies, but they can have a big impact.

Listen to the episode to find out what they are, and how you can put them into practice.

I’LL BE TALKING ABOUT:

➡ [01:35] #1 Be Present Over Perfect

➡ [04:20] Put Yourself First

➡ [06:10] #2 No Doesn’t Always Mean No

➡ [09:10] Why You Should Keep Reaching Out

➡ [17:15] Trust Your Gut Instinct

➡ [19:30] #3 Your Network Is Your Net Worth

➡ [22:45] Build a Powerful Network

➡ [26:00] The Hot 100 Strategy

RESOURCES:

Looking for more? Head to our earlier episode or check out my book:

Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family: https://go.auxano.global/welcome 

The Psychology of 'Yes' Masterclass has ended, you check in here for the next one: www.auxano.me 

CONNECT WITH DSA:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

From $36, Food Stamps & 24 People Walking Away.. to Leading 17,000 People

What does it really take to build a business when everything seems stacked against you?

In this episode on the Direct Selling Accelerator podcast, I sit down with one of the most authentic, vulnerable and inspiring women I’ve met - Adrienne Whatley. She’s a mum, wife, businesswoman and now a top leader of Bravenly Global, leading a team of 17,000 people.

But her success story didn’t happen overnight. 

She opens up about the years of struggle, rejection and self-doubt that shaped her journey, sharing the resilience, mental fortitude and mindset it took to keep going when walking away would have been easier. We dive into what truly separates those who succeed from those who don’t, including the challenge of believing in yourself before anyone else does.

If you’ve ever wondered “Do I have what it takes?” - you’ll want to hear this one.

WE’LL BE TALKING ABOUT:

➡ [03:00] From $36 to Success

➡ [07:30] 24 Out of 25 Quit

➡ [11:00] The Shift That Changed Everything

➡ [15:00] Why People Succeed

➡ [19:30] Relationships Over Algorithms

➡ [24:00] Share the Messy Middle

➡ [29:00] Breaking Through the Ceiling

➡ [34:30] Build Mental Fortitude

➡ [39:00] Turn Struggles Into Strength

➡ [43:00] Family, Business & Boundaries

➡ [47:30] Authentic Social Media

ABOUT OUR GUEST: Adrienne Whatley is a wife, girl mom of three, and woman of faith who is passionate about helping people discover their purpose and potential. Having been in the industry 20+ years, she is the #1 income earner at Bravenly Global, leading teams across four countries, and is known for combining big vision with a heart for people. Adrienne has spoken on stages such as the Association of Network Marketing Professionals (ANMP), is an author, and has built a loyal online community through her authentic encouragement, practical leadership, and passion for serving others. Whether she’s speaking from a stage or mentoring one person at a time, her mission is simple: to help people build a life they love while keeping faith and family at the center. Impossible is nothing!!!!!! 

RESOURCES: 

The Psychology of 'Yes' Masterclass has ended, you check in here for the next one: www.auxano.me 

Adrienne’s Book Recommendations: 

The Miracle Morning — Hal Elrod https://tinyurl.com/4syutmnk 

The 21 Irrefutable Laws of Leadership — John C. Maxwell https://tinyurl.com/ydakvyce 

Adrienne’s Favourite Quote: 

“Water cuts through rock not because of its power, but because of its persistence.”  — James N. Watkins.

Looking for more? Head to our earlier episode or check out:

Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

CONNECT WITH ADRIENNE: 

➡ Bravenly Global: https://boards.com/a/4PiPdN.sSJHMu  

➡ Instagram: https://www.instagram.com/adriennewhatley01/?hl=en 

CONNECT WITH US:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

Are you ready to meet the male version of me? 

In this episode of the Direct Selling Accelerator Podcast, I sit down with social media coach, keynote speaker, and author Brian Fryer - whose journey took him from professional baseball with the San Diego Padres to becoming a mentor and educator in social media and personal branding.

After a back injury, Brian found himself in Direct Selling, where a mentor helped him rebuild his confidence and discover his passion for helping people build their personal brands and communicate with purpose online.

We also discuss:

• Creating content with intention
• Why you don’t need to be an expert to share what you know
• Reels, social media strategy, and getting unstuck
• Becoming a better communicator, not just a better poster

Brian shares some seriously good advice throughout this conversation, but there’s one mindset shift in particular that might make you rethink the way you approach content altogether.

So grab a cuppa and join us on the podcast! 

WE’LL BE TALKING ABOUT:

➡ [06:30 From Baseball to Network Marketing

➡ [11:30 Building a Business on Social Media

➡ [13:00 Build YOU, Not the Company

➡ [17:30 How to Become Magnetic Online

➡ [20:15 The Post That Generated 200 Customers

➡ [35:00 Stop Trying to Be an Influencer

➡ [37:30 The GNC Method

➡ [42:30 Simple Reels That Work

➡ [47:00 Reset & Remember Your Why

ABOUT OUR GUEST: 

From professional baseball player to online business mentor, Coach Fryer has helped impact tens of thousands of network marketers businesses around the world.

Through his membership, masterminds and personal mentorship, Coach Fryer is passionate about meeting people where they're at and helping them to start dreaming BIGGER. He's known for taking the most challenging obstacles his clients are facing of building an online business and making them SIMPLE. With his degree in psychology, and being a former professional athlete, he knows how to mentally get the most out of his clients so they can make the biggest impact possible. 

Coach Fryer is the founder of the Social Impacter movement, an International speaker, 2X best-selling author, and was featured as one of the Top-16 Social Media influencers in all of network marketing!

RESOURCES: 

Brian’s Book Recommendation: How to Win Friends and Influence People by Dale Carnegie: https://tinyurl.com/3hya5aa9 

Brian’s Favourite Quote: “Become the person you want to attract.” — Unknown

Looking for more? Head to our earlier episode or check out:

Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

CONNECT WITH BRIAN:

➡ Facebook https://www.facebook.com/brian.fryer.5/

➡ Website https://www.coachfryer.com/

➡ Instagram: https://www.instagram.com/coach_fryer/

CONNECT WITH US:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

People don't buy the first time they see you, and that's exactly why consistency matters.

In this episode of the Direct Selling Accelerator Podcast, we're unpacking why we're living in a trust recession and what that means for your business. 

With AI, polished content, and increasing skepticism online, building trust has never been more important.

Discover why customers need 8-12 touchpoints before they're ready to buy, why showing the messy middle builds stronger connections than perfection, and how word-of-mouth, testimonials, and third-party validations create loyal customers.

I'll also share a funny story about the time I was fooled by an AI influencer.. yes, you heard that right! 

Plus real examples of big brands that built trust well vs others that missed the mark.

In a world chasing perfection, authenticity wins. The secret sauce? You.

I'LL BE CHATTING ABOUT:

➡ [01:35] The AI Influencer That Fooled Me

➡ [04:10] Why Trust Is Harder Than Ever

➡ [06:45] Word of Mouth Still Wins

➡ [09:50] Customer Service Done Right

➡ [14:18] The Brand That Got It Wrong

➡ [19:12] What Big Brands Can't Copy

➡ [22:30] The Power of the Messy Middle

➡ [29:20] Share the Journey, Not Just the Result

RESOURCES:

Looking for more? Head to our earlier episode or check out my book:

Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook Community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family: https://go.auxano.global/welcome 

CONNECT WITH DIRECT SELLING ACCELERATOR:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

Is Direct Selling under threat.. or entering its biggest era of opportunity?

In this episode, we sit down with Dave Grimaldi, President and CEO of the Direct Selling Association, to unpack the future of the industry and why what's happening in legislation today could impact direct sellers around the world.

Dave shares his journey from funding his college education through direct selling to leading the industry's most influential advocacy organisation. We discuss how technology and AI are transforming the profession, why relationships remain the heart of direct selling, and the biggest misconceptions that continue to shape public perception.

Most importantly, Dave explains why the industry needs to come together now more than ever, how real stories are driving change, and why your voice matters in protecting the future of direct selling.

If you're passionate about entrepreneurship, freedom, and the future of this profession, this is an episode you won't want to miss!

WE’LL BE TALKING ABOUT:

➡ [01:28] Meet DSA CEO Dave Grimaldi

➡ [04:42] Dave's First Direct Selling Business

➡ [09:20] Skills That Changed His Life

➡ [12:35] How the Industry Has Evolved

➡ [17:20] The Biggest Opportunity Ahead

➡ [20:45] Common Misconceptions About Direct Selling

➡ [25:35] The Fight for Independent Contractors

➡ [30:15] Why Your Story Matters

➡ [34:00] DSA's Storytelling Campaign

➡ [40:30] How You Can Protect the Industry

ABOUT OUR GUEST: 

Dave Grimaldi is President and CEO of the Direct Selling Association, where he leads advocacy efforts on behalf of direct selling companies and the independent sellers they support. He is focused on advancing fair, evidence-based policy and helping policymakers understand how modern direct selling operates, including the flexibility it provides for individuals to build businesses on their own terms.

Before joining DSA, Dave held senior advocacy roles at the Blockchain Association, the Interactive Advertising Bureau, and Pandora, and previously served on Capitol Hill and at the Federal Communications Commission. He holds a bachelor’s degree from Loyola Marymount University and a J.D. from The Catholic University of America’s Columbus School of Law.

RESOURCES: 

JOIN OUR FREE WEBINAR: Learn why your Conversations aren’t turning into Customers https://auxano.me

Book Recommendation: Charlie Wilson’s War by George Crile https://tinyurl.com/4j94jv5n 

Favourite Quote: "If you want to go fast, go alone. If you want to go far, go together." - African Proverb

Looking for more? Head to our earlier episode or check out:

Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

CONNECT WITH DAVE GRIMALDI: 

➡ You can reach out to Dave directly to share your Direct Selling story (202 3802203)

➡ LinkedIn: https://www.linkedin.com/in/dave-grimaldi-06a21a112 

➡ America at 250 - Be a Part of the Story: https://www.dsa.org/submit-my-story

➡  Facebook: facebook.com/DSAssn

➡ Instagram: https://www.instagram.com/directsellingassn/

CONNECT WITH US:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing 

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome