The Direct Selling Accelerator Podcast

Today we’re diving into a topic that is often overlooked as a ‘bore’ or even ‘chore’ by many Direct Selling business owners: compliance. What exactly is compliance, and why does it matter? Let us answer that for you and, while we’re at it, we’ll also share how it can help your business to grow! 

Compliance is often an avoided topic - viewed as a restriction but what if I told you that it’s an important tool to have under your belt? That understanding it and how it applies to your business could make your Social Media strategies more effective?! 

To help us navigate this, we’ve brought on a special guest, Jonathan Gilliam. Jonathan is the founder and CEO of Momentum Factor, a leading digital risk management firm specializing in compliance monitoring, education, brand protection, and online reputation management. He’s also the mind behind Field Watch, a compliance management platform that helps businesses grow safely and responsibly.

In today’s conversation, we’ll explore how compliance can be less scary, and why it’s so important in protecting your business and brand. Jonathan will share his expertise, offer practical strategies and share insights to guide you in safeguarding your business and making a positive impact in the industry. 

Let’s jump in and explore how to grow your business the right way while protecting what matters most. Enjoy the episode!

We’ll be talking about: 

➡ [0:00] Introduction

➡ [4:25] A fun fact about Jonathan

➡ [7:16] Getting into the Direct Selling industry

➡ [10:04] What actually is compliance and why is it important?

➡ [11:36] Direct Selling vs other industries

➡ [13:27] Awareness of being non-compliant

➡ [14:19] What is and isn’t okay to post? 

➡ [15:59] The risk of non-compliant claims online

➡ [19:15] The most common compliance issues

➡ [22:05] Things someone can say and cannot say

➡ [26:24] What to do if somebody else is non-compliant

➡ [29:20] Alerting the compliance department

➡ [32:38] Old content that is going bite you down the track

➡ [34:16] 3 tips from a compliance expert

➡ [36:17] Common mistakes people are making

➡ [39:11] What to say when you can’t say anything

➡ [45:17] A word of advice from Jonathan

➡ [46:53] Check out Momentum Factor’s website

➡ [48:02] Jonathan’s recommended book

➡ [48:49] Jonathan’s dream superpower

➡ [49:45] Jonathan’s favourite quote

➡ [50:37] Jonathan’s advice to his past self

➡ [51:09] Final thoughts

Resources: 

Book Recommendations

➡ Lean StartUp by Eric Ries: https://bit.ly/4h0zu5s

➡ Find Jonathan’s books here: https://momofactor.com/resources/books/ 

Quote:

➡  “If you don’t go, you don’t know”

About our guest:

Known for developing innovative solutions to difficult digital challenges, Jonathan Gilliam is Founder & CEO at Momentum Factor – the leading AI-powered digital risk management firm specializing in compliance monitoring and education, brand protection and global online reputation management, as well as the developers of the FieldWatch Compliance Management platform. Jonathan graduated with a BA degree from the University of Texas at Austin, followed by graduate studies at Rice University.

While his firm has been named an Inc. 5000 America’s Fastest Growing Private Companies honoree by Inc. Magazine in 2017, 2018, 2019, 2020 and 2021, Jonathan has been recognized by the Austin Business Journal as one of Austin’s Best CEOs twice. 

A published author, Jonathan’s books ‘Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity and Change the World’ and ‘Blastoff! Creating Growth in Direct Selling Companies: Lessons in Momentum from CEOs & Industry Leaders’, helped shape the Direct Selling industry conversation about new media and delivered a vision of social media’s promise for Direct Selling companies.

Connect with Jonathan Gilliam:

➡ Jonathan Gilliam’s Facebook:  https://www.facebook.com/jonathan.gilliam

➡ Jonathan Gilliam’s LinkedIn: https://www.linkedin.com/in/jonathangilliam/

➡ Find Jonathan’s books here: https://momofactor.com/resources/books/ 

➡ Momentum Factor website: https://momofactor.com/

➡ Momentum Factor X: https://x.com/MomoFactor/

➡ Momentum Factor Instagram: https://www.instagram.com/momofactor/

➡ Momentum Factor LinkedIn: https://www.linkedin.com/company/momentum-factor/

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Are you ready to completely change your networking game? I want to shine the spotlight on one of my favourite, and super quick, episodes today. This Spotlight Special covers a practice so simple, so effective but something most of us skip week after week. I want to remind you of three hot connecting tips that will make a big difference in your business. 

I’ve been in sales for many years, and let me tell you, these strategies have been game-changers for both my personal growth and my business success. Whether I’m working on my career, my side projects, or building relationships, applying these tips consistently makes a huge difference. And today, I’m excited to share them with you!

I consider myself a professional friend-maker, someone who has mastered the art of genuine networking, and I believe absolutely anyone can do the same. The challenge is that we don’t always know how to make those connections in a way that feels natural and leads to real results. That’s why these tips are so valuable.

So, what’s in store today? We’re going to cover three essential networking tips that will not only lift you up but will also build others and grow your business simultaneously. Whether you’re just starting out or looking to sharpen your skills, these simple strategies will make networking more effective and, most importantly, more enjoyable. Ready to get started? Let’s jump in!

We’ll be talking about:

➡ [0:00] Introduction

➡ [2:02] 30 minutes once a week is all you need

➡ [2:35] Filling the funnel

➡ [3:28] No hidden agenda

➡ [4:56] Tip one

➡ [10:04] Tip two

➡ [11:10] Learning from others

➡ [17:06] Tip three

➡ [18:50] Compliments

➡ [20:20] Gratitude

➡ [22:58] Recap

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

In this episode, we get the privilege of getting to know someone who knows the journey of building a successful business inside and out. Someone who knows about the potential of connections, dangers of complacency and the importance of showing up every day - knowing that at all times ‘this too will change’...

Get ready to be inspired and let me introduce you to the incredible Rudy Revak, the founder of Xyngular among many other amazing feats. Rudy’s story is one of resilience, ambition, and unwavering dedication. Born to refugee parents, he came to the U.S. with little more than hope but over the years, he built not just a life, but a thriving company.

In this episode, Rudy opens up about the obstacles he faced along the way, from personal hardships to professional challenges. His relentless drive to turn setbacks into stepping stones will not only leave you in awe but also help to instil a renewed sense of courage and motivation. His insights into the business world are nothing short of inspiring, and I found myself learning a lot from his wisdom.

Beyond his journey, Rudy is deeply passionate about helping others achieve success. He shares actionable strategies that entrepreneurs can use to build and grow their own businesses. Tune in to this episode and Rudy’s spectacular story, the lessons he’s learned on his entrepreneurial path, and the advice and golden nuggets of wisdom he shares throughout! 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [2:53] A fun fact about Rudy

➡ [3:59] It all started…

➡ [8:08] Getting into business

➡ [14:05] The catalyst causing the shift from failure to growth

➡ [14:00] Becoming an ontological coach

➡ [17:28] 10 pennies in pocket 

➡ [24:25] Having a mentor

➡ [26:33] The beginning of Xyngular

➡ [39:06] Distributor fears back then, and now

➡ [44:39] The mission and vision of Rudy’s company today

➡ [46:12] Is growth always a good thing?

➡ [46:59] Controlled growth

➡ [48:03] Profit vs sales, is it still relevant?

➡ [50:21] What’s my time worth? A double edge sword

➡ [53:47] Technology is beneficial

➡ [59:28] Perspective shift

➡ [1:02:17] Rudy’s recommended book

➡ [1:04:14] Rudy’s dream superpower

➡ [1:05:08] Rudy’s favourite quote

➡ [1:10:42 ] Rudy’s advice to his past self

➡ [1:11:40] Final thoughts

Resources: 

Book Recommendations

➡ The Magic of Believing by Claude M Bristol: https://bit.ly/4d6pQuU

➡ The Magic of Thinking Big by David Schwartz: https://bit.ly/3XMGQ4Z

➡ Iron String by Rudy Revak: https://www.amazon.com/stores/author/B01N1Y6FUM/allbooks 

Quote:

➡  “For things to change, you have to change. For things to get better, you need to get better” by Jim Rohn

➡  “I felt sorry for myself for I had no shoes until I met a man who had no feet”

About our guest:

Rudy Revak is a highly accomplished figure and a true Legend in the Direct Selling industry, renowned for his contributions as the Founder and Chairman of Xyngular and Owner and Chairman of Pure Haven Essentials. Rudy was a refugee born in Germany who went on to become a successful entrepreneur. Raised on a chicken farm in New Jersey, after serving in the U.S. Army and using the GI Bill for college, he was introduced to business by chance. Despite initial failures, Rudy persevered, driven by his desire not to let his parents down, especially after his father risked their family’s farm to support his business investment.

A turning point came when he began working with Bestline, where he took on leadership roles in Germany, Canada, and Italy. Mentored by motivational speaker Jim Rohn, Rudy embraced the belief that personal change leads to success. His international business ventures flourished, cementing his reputation as a leader in Direct Sales. Rudy Revak was instrumental in the acquisition and rebranding of PUREhaven in 2016. Revak is also the author of Iron String, the turbulent true story of a life affected by war.

Rudy has witnessed technological changes like the rise of the internet and Social Media, but he believes that business fundamentals remain the same. For him, it's still a people-driven industry, with technology merely enhancing communication. His story is one of resilience, seizing opportunities, and turning challenges into triumphs.

Connect with Rudy Revak

➡ Rudy Revak’ LinkedIn: https://www.linkedin.com/in/rudy-revak-6b7543126/ 

➡ Find out more about Xyngular: https://www.xyngular.com/ 

➡ Find out more about Pure Haven: https://purehaven.com/ 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

What does it take to grow a successful Network Marketing business? How do you become a leader, and stay motivated every single day? These are the questions that we’re diving into today with our incredible guest, Richard Bliss Brooke.

Richard is no stranger to the world of Network Marketing. He has been a full-time leader, company owner, and high-performance coach since 1977. By the age of 28, he had already built a team of 30,000 active sales leaders, going on to then purchase a Network Marketing company in 1986. With years of experience under his belt, Richard now dedicates his time to helping others succeed in the industry.

Richard joins us today to explore topics like state of mind and being, what we truly need as individuals to succeed, our story and how that influences our success, and so much more! 

Richard has shared stages with some of the biggest names in personal development, including Tony Robbins, John Maxwell, Les Brown, Richard Branson, and even Pitbull. His message is not only inspiring but also actionable for anyone looking to take their Network Marketing business to the next level. His insights are practical, authentic and, most importantly, proven to work.

You won’t want to miss the incredible wisdom Richard shares in this episode. 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [2:53 What is ontological coaching?

➡ [4:17] State of being is..

➡ [6:03] State of mind is...

➡ [7:12] Richard’s personal journey in Network Marketing

➡ [14:00] Becoming an ontological coach

➡ [17:28] Leaving behind a legacy

➡ [26:32] Strategies that will create an immediate impact

➡ [35:52] How to change your story

➡ [43:43] Tracing back to the starting point

➡ [47:09] Getting on the right track

➡ [53:02] Developing qualities for success

➡ [56:18] Richard’s recommended book

➡ [59:33] Richard’s dream superpower

➡ [1:00:10] Richard’s favourite quote

➡ [1:00:53 ] Richard’s advice to his past self

➡ [1:03:32]  Check out Richard Bliss Brooke’s books

➡ [1:09:00] Final thoughts

Resources: 

Book Recommendations

➡ Mach2 by Richard Bliss Brooke: https://richardbrooke.com/products/mach2-with-your-hair-on-fire 

➡  Atomic Habits by James Clear: https://bit.ly/3z7Gmg2

Quote:

➡  “Once in a while you will stumble upon the truth, but most of us manage to pick ourselves up and hurry along as if nothing happened” - Winston Churchill

About our guest:

Richard Bliss Brooke started his journey working at a chicken plant, before becoming a successful business leader, author, and transformational coach. Starting in Livingston, California, Richard was introduced to Direct Sales after career progression at Foster Farms became restricted without a degree. With early success in recruiting, he built his first sales team, learned from mentors like Kurt Robb and Lou Tice, and led 30,000 partners by age 28.

Richard turned around Oxyfresh, a struggling dental and pet care company, by purchasing a minority interest and growing it into a thriving business. In 2017, he transitioned Oxyfresh into a direct-to-consumer model, landing it on the Inc. 5000 list of fastest-growing companies. His leadership was also featured on the cover of SUCCESS magazine.

Richard emphasizes the importance of vision, authenticity, and self-motivation - themes central to his book, ‘Mach2 With Your Hair on Fire’. He continues to inspire others through personal retreats, coaching, and speaking engagements with figures like Tony Robbins.

Living on the Island of Lanai, Hawaii with his wife Kimmy, he promotes ethical leadership and vision, helping others achieve their dreams by unlocking their full potential with honour and integrity.

Connect with Richard:

➡ Richard Brooks’ website: https://richardbrooke.com/

➡ Richard Brooks Facebook:  https://www.facebook.com/RichardBlissBrooke/

➡ Richard Brooks’ LinkedIn: https://www.linkedin.com/in/richardblissbrooke/

➡ Richard Brooks Instagram: https://www.instagram.com/richardblissbrooke/

➡ Richard Brooks X: https://x.com/richardbrooke

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

If you were interested in someone romantically, would you start by asking them to marry you on the first date? Of course not! That would be absurd, and that person would likely run for the nearest exit! Yet, this is exactly how many people approach potential customers on Social Media - jumping straight to the ask without first building a connection. 

Most people have had ‘that message’ in their inbox that leaves them searching for the nearest escape so we think it’s time to shine the spotlight back upon one of our favourite episodes and this week’s Spotlight Special…

Want to know how to date your ideal customer?

We’re not talking romantic dinners, sending flowers or a trip to the cinema… We’re talking about one of my absolute favourite analogies and methods to build relationships with your ideal customers, and I’m excited to share it with you today!

Imagine if on a first date someone asked “will you marry me?”

… Going into a relationship, you don’t ask for a marriage or a commitment the very first time. You haven’t earned it yet. Selling is no different, you can’t ask for a commitment straight up.

The catch is, this is how many people show up on Social Media. They dive straight into the sell, asking for a commitment, before even taking their dream customer on one simple date. Here’s the thing though; people buy from people they like, know and trust.

So how do we build that trust, how do we ‘date’ our customers and earn their commitment that we’re chasing? Tune in as I share with you a simple formula that does exactly that, one that anybody can use easily and that actually WORKS.

I’m going to arm you with tips and scripts that you can implement simply to help build your strategy, increase your performance and create better, longer lasting, relationships that grow a sustainable business. 

We’ll be talking about:

➡ [0:00] Introduction

➡ [3:21] Date, date, date, light commitment

➡ [3:41] Come up with a piece of value

➡ [5:27] Examples that might help

➡ [7:15] Date number one

➡ [7:50] Sample scripts 

➡ [8:53] Use language YOU would use

➡ [9:30] Date number two

➡ [9:58] Need some creative ideas? 

➡ [10:21] Date number three 

➡ [10:50] Enter with light commitment

➡ [12:26] Opportunity to connect personally  

➡ [13:27] How to create demand

➡ [16:19] Reap what you sow

➡ [17:19] Your numbers are critical

➡ [18:21] Building long-term, sustainable relationships

Resources:

Grab Sam’s How to ‘Date’ Your Customers guide: https://go.auxano.global/how-to-date

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

How do you turn a passion for Direct Selling into a thriving multi-million dollar business? I’m thrilled to introduce you to someone who has done just that—Steven K. Scott. While speaking at a Direct Selling conference in Utah, I had the unexpected pleasure of meeting Steve. What was supposed to be a brief one-hour meeting turned into a six-hour deep dive into his life, business and heart. 

Steve is the founder of Biotech Nutritional Sciences, also known as Neumi, and the co-founder of the American Telecast Corporation. He’s also a New York Times best-selling author of fifteen books!

Steve’s passion for the Direct Selling industry and his commitment to helping others grow and reach their full potential is truly inspiring. During our conversation, I saw firsthand how deeply emotional and passionate he is about everything he does. In this episode, Steve shares his journey from humble beginnings to becoming the "infomercial king," offering invaluable insights into how to make a business soar.

Whether you’re looking to finesse your sales skills, generate more leads, or connect with people on a genuine level, Steve’s story is packed with lessons learned through doing the hard yards. This episode is a must-listen for anyone looking to grow their business with heart and grace. Get ready to be inspired by the incredible journey of Steven K. Scott. 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [7:03] Who is Steve Scott

➡ [9:01] The best resistance training in the world

➡ [10:50] What brought Steve back from retirement

➡ [13:38] A challenge that changes everything

➡ [15:54] Out of 15 important strategies, the most powerful strategy is…

➡ [19:07] What is vision mapping?

➡ [22:04] Diligence 

➡ [23:19] Effective partnering

➡ [26:07] Solving communication problems in business

➡ [29:13] Hooking 

➡ [30:59] Emotional word pictures

➡ [34:04] Teaching kids to persist through failures

➡ [38:23] The process of writing a book, Steve’s way

➡ [40:11] The secret to a successful infomercial that works

➡ [48:00] Selling by telling the truth 

➡ [51:39] Knowing your value proposition

➡ [54:16] Trustworthy brand ambassadors

➡ [54:16] The first legitimate infomercial marketers

➡ [59:30] Steve’s recommended book

➡ [1:00:23] Steve’s dream superpower

➡ {1:01:04] Steve’s favourite quote

➡ [1:03:07] Steve’s advice to his past self

➡ [1:04:16]  A universal principle

➡ [1:05:49]  Final thoughts

Resources: 

Book Recommendations

➡ The Riches Man Who Ever Lived by Steven K Scott: https://bit.ly/4dDnDYN

➡ The Millionaire’s Notebook By Steven K. Scott: https://bit.ly/46Zmpoe

➡ The Joseph Principles by Steven K Scott: https://bit.ly/3XgZuBv

➡ Library of Steven Scott’s books: https://www.christianbook.com/Christian/Books/easy_find?N=0&Ne=0&Ntk=keywords&Ntt=steven%20k%20scott&action=Search&cms=1&event=ESRCG&nav_search=1&ps_domain=www&ps_exit=RETURN%7Clegacy 

➡ Steven Scott’s podcast: https://podcasts.apple.com/us/podcast/knowing-him/id1604997968 

➡ Gospel of John, Luke and Matthew 

➡ Book of Proverbs - Bible

Quote:

➡ “I didn’t come to call the righteous, but sinners to repentance”

About our guest:

Steve Scott has spent his whole life searching for breakthrough products, purchasing the rights to those products, and marketing them on TV. Over the years, Steve has generated over $4billion in revenue. Some of his projects included Total Gym, Deal-A-Meal, Hair Care with Cher, and much more. Steve’s success rate dwarfed anyone in infomercial history, and one of his strategies is only to market breakthrough products.

After working for 30 years in the health & beauty industries, Steve was ready to retire until he found what he calls “the biggest breakthrough of his entire life”. Steve decided to come out of retirement to share this breakthrough with the world…

Connect with Steve Scott: 

➡ Steve Scott’s website: https://stevekscott.com/

➡ Steve Scott’s Facebook: https://www.facebook.com/elliotroemindcoach/

➡ Steve Scott’s LinkedIn: https://www.linkedin.com/in/steven-scott-19543b170/

➡ Steve Scott’s Instagram: https://www.instagram.com/steven.k.scott/

➡ Steve Scott’s X: https://twitter.com/stevenkscott?lang=en

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook:https://www.facebook.com/StevenKScottSocialMedia/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

Could a fear of success, a blind spot you cannot see, or even your mindset be holding you back? Could YOU be the challenge standing in your way…

Join me in this episode as we take a deep dive into all things ‘mindset’ with one of the top experts in the field. Changing your mindset for success is one of the biggest challenges most people in business face - and it can be quite a confronting journey! Nevertheless, without taking small actions to change our current state, even larger steps towards understanding ourselves and our thoughts more deeply, we can easily become the strongest force holding ourselves back.

So let’s break down these big thoughts with one small but powerful step: listen in to this episode with the incredible Elliot Roe, a leading expert in Mindset Optimization for High Performers and creator of the Primed Mind App, with an open mind and willingness to succeed. 

Elliot’s unique mindset coaching system harnesses the power of hypnotherapy to eliminate fears and break through mental roadblocks, allowing individuals to operate in a state of peak performance every single day. Elliot's clientele includes World Series poker players, Olympic medalists, UFC champions, Hollywood actors, business executives, and Wall Street traders. 

We are honoured to have Elliot join us for this episode to help us explore more deeply how absolutely anyone can transform their life by addressing self-sabotage, fears, and more. He shares practical exercises that you can do right now to start eliminating some of your own roadblocks too. 

This episode is packed with valuable insights and actionable advice that you won't want to miss. Whether you're looking to enhance your performance in your career or personal life, this conversation with Elliot Roe will provide you with the tools and inspiration you need to maintain momentum, seek new growth and reach your true success.

We’ll be talking about: 

➡ [0:00] Introduction

➡ [3:13] A fun fact about Elliot Roe

➡ [4:33] Elliot’s WHY 

➡ [7:50] The common problems Elliot sees

➡ [12:28] How do we identify self-sabotage?

➡ [13:48] Do this exercise 

➡ [18:32] Self-evaluate

➡ [23:31] A process that people can follow

➡ [25:35] Hiring a coach is…

➡ [30:00] The difference between those who earn $100,000 or $1 Million 

➡ [33:23] Strategies to shift your mindset

➡ [35:57] What is ‘State Change’ and how does it differ from deeper therapy work?

➡ [37:56] A hot tip from Elliot 

➡ [41:03] Check out Elliot’s app, Primed Mind

➡ [43:33] Why priming your mind is so important for success

➡ [47:05] Manifestation, Elliot’s take on it

➡ [51:22] A piece of a puzzle

➡ [54:20] Elliot’s recommended book

➡ [54:46] Elliot’s dream superpower

➡ [55:46] Elliot’s favourite quote

➡ [56:04] Elliot’s advice to his past self

➡ [57:02]  Final thoughts

Resources: 

Book Recommendations

➡ Mindset by Carol Dweck : https://bit.ly/4c4T3G7

➡ Discount link for Primed Mind app

https://primedmind.com/web/?lmref=MUA59Q

Quote:

➡  “Who does, wins”

About our guest:

Elliot Roe is a leading expert in Mindset Optimization for High Performers and is the world’s #1 Mindset Coach for poker players.The Mindset & Performance Coaching system was developed by Elliot over the course of 10 years and thousands of sessions helping those in highly demanding industries unlock their full potential and perform on-demand. 

His poker clients have won over $100,000,000 and nearly every major tournament title, including the World Series of Poker Main Event. Elliot’s clientele also include Olympic medalists, UFC Champions, Hollywood Actors, Business executives and Wall Street traders. 

His unique coaching system leverages hypnotherapy, mindset training, and high-performance strategies to eliminate fears and breakthrough mental roadblocks, allowing you to operate in a state of peak performance and achieve rapid personal and professional growth.

Connect with Elliot Roe: 

➡ Elliot Roe’s website: https://elliotroe.com/

➡ Elliot Roe’s Facebook: https://www.facebook.com/elliotroemindcoach/

➡ Elliot Roe’s LinkedIn: https://www.linkedin.com/in/elliotroe/

➡ Elliot Roe’s Instagram: https://www.instagram.com/elliotroe/?hl=en

➡ Elliot Roe’s X:https://x.com/elliotroe1?lang=en

➡ Primed Mind website: https://primedmind.com/

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

How do you get more comments, likes and interactions on your content? … To see results that reflect the effort you put in and know that posting on Social Media is worth your time and having an effect? It’s time to talk about increasing your Facebook engagement!

Let’s start by clarifying what engagement actually means. The Social Media landscape has changed significantly, especially with the introduction of reels. Understanding the difference between reach and engagement is crucial. Reach is the number of feeds on which your post appears, the potential number of people who can see your content. Engagement, on the other hand, is when someone interacts with your content—be it through comments, clicks, shares, or other forms of interaction.

Engagement is what we're all aiming for. When people interact with your content, they signal to the platform that they find it valuable. Consequently, the platform shows your content to more people. More engagement typically leads to higher reach, although this isn't always guaranteed.

So how do you up your engagement?

First, create content that resonates with your audience. Understand their interests and pain points, and tailor your content accordingly. Consistency is also key—regular posting keeps your audience engaged and interested. Interactive posts, like polls and questions, encourage audience participation. Responding to comments and messages promptly shows that you value your audience’s input, fostering a sense of community.

These practices will give you a great start toward noticeable improvement in your Social Media engagement, but what else can (and should!) you do? Let’s look at simple strategies to up your engagement and see a better return on your Social Media efforts! 

Grab your pen and paper, and get ready to take notes as I drop tips and insights you can easily and immediately apply to your Social Media strategy for real results! 

We’ll be talking about:

➡ [0:00] Introduction 

➡ [2:24] The landscape has changed 

➡ [3:37] We’re seeing a lot more “dark shares”

➡ [4:33] Step # 1: Ask more questions

➡ [5:50] 2 golden questions…

➡ [7:39] Step 2: Create eye-catching visuals

➡ [8:26] Content that stops the scroll

➡ [10:02] Step 3: Posting at optimal times 

➡ [10:22] Schedule ahead of time

➡ [11:11] A quick example

➡ [14:07] Step 4: Leveraging Facebook stories

➡ [15:09] Step 5: Engaging with comments 

➡ [17:17] Quick tips for implementing these steps

➡ [17:54] Utilise your analytics

➡ [18:41] Develop some visual content

➡ [19:14] Hot tip!

➡ [20:30] Actively engaging 

➡ [21:33] Take one thing from what you’ve learned

➡ [22:13] Two little favours please…

Resources:

Free download: https://go.auxano.global/toolkit

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

How do we, and should we, use TikTok?

This is a question that comes up frequently in my day-to-day and, to be honest, one I’ve been avoiding. Why? Because I feel there’s so many questions about this platform. BUT let’s stop avoiding and dive on into some of the answers today with the help of a true TikTok expert and an incredibly fun guest! 

I decided to bring in the top expert herself, the incredible Keenya Kelly. Many people appreciate that TikTok is an amazing platform to build on, but the questions seem to always remain:  how do we do it? Where do we start? Should we be spending much time on it? Well, it’s time to enter the TikTok Queen.

Keenya is someone I had the opportunity to meet a couple of years ago at Social Media Marketing World, one of the biggest Social Media marketing conferences globally, held every year in San Diego. Keenya didn't grow up with technology in her back pocket but adopted it to grow her business. She also has extensive experience in the Direct Selling industry, making her the perfect person to speak about using TikTok for business growth on the Direct Selling Accelerator Podcast.

Keenya runs her own organization, has grown a business from scratch to over 500,000 followers and generated over $2 million through vertical video alone. She is passionate about, and skilled at, building marketing funnels using video to generate leads. In this episode, she shares some of the strategies she uses to achieve her incredible success.

Every day, Keenya helps people globally grow their businesses using TikTok, but it’s not just about using TikTok — it's how you use it with your other tools. These are just some of the things I’m excited to explore with you in this energetic episode! 

Want to know how to use TikTok, where to start, and key strategies for 2024? Then this is the episode for you!

We’ll be talking about: 

➡ [0:00] Introduction

➡ [3:47] A fun fact about Keenya Kelly

➡ [4:33] Keenya’s first trip overseas

➡ [8:33] Catching the travel bug

➡ [10:31] What Keenya’s trying to achieve globally 

➡ [12:40] Building a 6 figure business in the industry

➡ [14:24] How did it all start on TikTok?

➡ [16:18] Is TikTok right for your business?

➡ [18:46] How to use TikTok effectively

➡ [22:01] Thinking of getting yourself out there?  

➡ [25:55] Biggest NO NOs on TikTok right now

➡ [27:53] Sharing content from TikTok to other platforms

➡ [29:44] TikTok strategies for quick wins 

➡ [33:38] Vertical vs horizontal video content

➡ [36:14] Keenya’s prediction for TikTok 

➡ [39:34] Keenya’s take on building your business on TikTok, in spite of bans in various locations

➡ [42:28] Building your database through TikTok

➡ [45:32] Keenya’s recommended book

➡ [46:13] Keenya’s dream superpower

➡ [47:57] Keenya’s advice to her past self

➡ [51:43] What’s on the horizon for Keenya?

➡ [52:47] Connect with Keenya

➡ [54:01] Final thoughts

Resources: 

Book Recommendations

➡ Magic Story by Frederic Van Renssalaer Dey : https://bit.ly/4c8h7Yk

Keenya Kelly’s book:

➡ Before You Quit Your Job: https://bit.ly/3WIuDxA

About our guest:

Keenya Kelly is the CEO of ‘If You brand It’, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video. Keenya built her business online and on camera. In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months, Keenya grew her account to over 400,000 followers and has helped clients reach millions too.

Keenya has since worked with hundreds of business owners teaching how to market their products and services using short form video. She focuses on helping people to be able to build the business of their dreams while having fun, minimizing stress and burnout. Keenya has a great big personality, is extremely determined, and just loves to encourage and talk to people about just about anything. 

Connect with Keenya Kelly: 

➡ Keenya Kelly’s website: https://www.keenyakelly.com/

➡ Keenya Kelly’s Facebook: https://www.facebook.com/keenyakelly/

➡ Keenya Kelly’s LinkedIn: https://www.linkedin.com/in/keenyakelly/

➡ Keenya Kelly’s Instagram: https://www.instagram.com/keenyakelly

➡ Keenya Kelly’s X: https://x.com/keenyakelly

➡ Keenya Kelly’s Tikok: https://www.tiktok.com/@keenyakelly

➡ Keenya Kelly’s YouTube: https://www.youtube.com/c/KeenyaKelly

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.

I’m doing it. It’s time to get a little controversial. 

One of my favourite books, "Oversubscribed" by Daniel Priestly, emphasises the importance of not following the pack, but instead standing by your values, even if it means standing out from the crowd. In this episode, I want to share a rather controversial opinion of mine that often goes against what many other Social Media Trainers and Coaches believe - specifically in the MLM, Network Marketing and Party Plan Direct Selling Industry. 

I’m passionate about this industry, and also passionately believe there’s a right way to grow your business, especially on Social Media. You see, an old friend of mine contacted me recently with an unsolicited message on Facebook about a business opportunity. When her name popped up, I smiled, thinking she was reaching out with genuine care and an interest in reconnecting… Only to find out she was promoting her new business opportunity with a rather generic message, sent to another hundred others too. This experience left a bad taste in my mouth.

Social Media wants us to be exactly that - social. BUT with the rise of businesses on platforms such as Facebook, there has also been a spotlight on some bad (antisocial!) behaviours by a few, affecting many. And you know what? Facebook has even clamped down on the Direct Selling industry due to these behaviours - ouch! 

So, I want to take a moment to talk about how to best behave on Social Media; in a way that will build meaningful and lasting relationships, actually grow your business and avoid getting your Personal Profile (and all the pictures, memories and everything important that goes along with it!) flagged by Facebook.

Let’s talk all things Personal Profiles; what’s okay, what you should do, and what you absolutely shouldn’t. I'll discuss practices taught by others in my field and tell you what I won't stand for. In short, I believe in using Personal Profiles correctly to benefit your business growth. So, if that’s something you want for your business, this is the episode for you. Let's dive in!

We’ll be talking about:

➡ [0:00] Introduction 

➡ [5:34] Profile vs Page vs Groups, what’s the difference 

➡ [8:20] Three key things needed for a successful Direct Selling business 

➡ [8:53] How your Profile, Page and Groups help your business

➡ [10:02] Personal Profile do’s and don’ts

➡ [11:06] Don’t post constantly about your business or product

➡ [11:20] Do remember why people are connected to you

➡ [13:22] Don’t spam

➡ [15:09] Do use your Personal Profile to connect to your Business Page and Group

➡ [19:31] The Russian roulette of connections via LinkedIn

➡ [22:09] Don’t send unsolicited messages 

➡ [26:19 Do use your Personal Profile to create curiosity and intrigue 

➡ [30:09] How to create curiosity and intrigue

➡ [33:43] Don’t be anything but you

➡ [33:56] Build trust

➡ [38:01] Don’t post for the purpose of click-baiting

➡ [42:48] Inform people

➡[44:08] Look at the bigger picture

Resources:

Book recommendation

➡ Oversubscribed by Daniel Priestly: https://bit.ly/46i68uj

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.