The Direct Selling Accelerator Podcast

What if growing your business isn’t about more content, more noise, or more hustle, but a deeper connection?

In this episode of the Direct Selling Accelerator Podcast, I join industry leaders Darren Ewert and Mike Dreher. Known for building high-growth organisations and leading massive teams within the direct selling profession, they’ve experienced every stage of the journey, from the early days of feeling like nothing is happening, to leading at scale.

In this conversation, we unpack what it really takes to grow in direct selling. From becoming a leader with a small team to navigating mentorship, breaking traditional moulds, scaling sustainably, and building a vision bigger than yourself. Our conversation goes beyond tactics and into mindset, belief, and personal responsibility.

If you’re in the early stages, scaling a growing team, or redefining what success looks like for you, this episode is packed with perspective, strategy, and real-world wisdom from leaders who’ve lived it.

 

I’ll be talking about:

[00:04:18] 10 Years in Network Marketing – From Zero to 100k+ Team

[00:10:03] What to Focus on When You Only Have 3–10 People

[00:16:33] Building Trust & Duplication from Day One

[00:21:21] Why Their Weekly Trainings Attract 3,000+ Live Attendees

[00:31:54] Are Facebook Ads Right for Everyone?

[00:37:42] The One Daily Habit That Built Massive Momentum

[00:39:12] Handling Slow Seasons & Staying Consistent

[00:44:12] The One System Every Leader Needs (CRM)

[00:47:00] What To Do If You Only Have 5 Hours a Week

[00:59:03] What They’d Tell Their Younger Selves

 

About the guests:

Darren & Mike started from simple beginnings, but over the years and with the help of some amazing souls, this duo has started what many are calling a global movement. Their goal: to awaken the world's citizens to their true potential, and to leave the world a better place. No small task!

By creating an online system and community that provides all of the sales tools, systems, training, and products required to start a successful business online - Mike and Darren have created a hybrid-type business. They have successfully combined the key benefits from franchise, affiliate, and network marketing models all into one simple package that maximizes results.

“This business is simple… but not easy. Believing in yourself and committing to putting in the time to learn something new is more challenging for some than others.”

For those that are ready though, starting an online business and being self employed is something that is finally achievable - as can be clearly seen by the fact that Darren and Mike’s online community of business owners now includes thousands of people from all over the globe.

 

Resources:

Books:

➡ Between Life and Death – Dolores Cannon: https://bit.ly/3OxJvNG

➡ Show Up Anyway - Sam Hind: https://a.co/d/8rk0Qth

 

Quotes:

“The fastest way to get what you want in life is to help others get what they want.”

“Yesterday is history. Tomorrow is a mystery. Today is a gift — that’s why it’s called the present.”

“Life is a journey, not a destination.”

 

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

 

Connect with Mike and Darren: 

➡ Darren and Mike’s Facebook: https://www.facebook.com/darrenandmike

➡ Darren and Mikes’ LinkedIn: https://www.linkedin.com/company/darrenandmike/?originalSubdomain=ca

➡ Darren and Mike’s website: https://www.darrenandmike.ca

➡ Darren and Mike’s Instagram:https://www.instagram.com/darrenandmike/

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

 

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

In honour of International Women’s Day, we’re celebrating some of the incredible women who have graced the Direct Selling Accelerator Podcast.

This special episode features powerful moments from past conversations, centred around one question:

“If you could go back in time and say one thing to your past self, what would that be?”

International Women’s Day is about recognising the strength, resilience, leadership and impact of women everywhere. Our industry is filled with women who are building businesses, lifting others up, and redefining what’s possible.

Today, we proudly spotlight: 

Mary Young & Gaya Samarasingha – Mary, founder of Young Living Essentials, and Gaya, founder of Kalaia Products, are a dream team making a powerful impact in direct selling. Together they inspire and speak into the lives of women every day.

Celine Egan – CEO of Juice Plus Australia & New Zealand and a deeply respected industry leader, championing sustainable success, intentional living and leadership without burnout.

Aspen Emry – Founder & CEO of Bravenly Global, a heart-led visionary who turned courage into action, building a company rooted in bravery, belief and impact.

Meredith Berkich – President of LifeWave, bringing over 30 years of industry experience and strategic leadership to one of the fastest-growing direct selling companies globally.

Heidi Leist – Founder & CEO of Lemongrass Spa Products, whose journey from consultant to company leader highlights resilience, authenticity and the power of family-driven business.

Nancy Bogart – Founder & CEO of Jordan Essentials, a creative pioneer who built a multi-million dollar business with a mission to give women flexibility, financial freedom and balance.

Joni Rogers-Kante – Founder of SeneGence, a global trailblazer who revolutionised the beauty space with LipSense and continues to champion innovation and empowerment for women worldwide.

Dr. Louise Mahler – Award-winning communications expert, empowering women to use their voice, presence and body language to lead with confidence and clarity.

This episode is our tribute to the women shaping the future of direct selling — the founders, the CEOs, the mentors, the communicators, the brave leaders.

Here’s to strong women. Happy International Women’s Day.

 

Here’s what our guests will say to their past self:

00:00 Intro

01:18 The Powerful Question Sam Asks Every Guest

02:36 Why This Question Brings Out Deep Wisdom

03:00 Celebrating Incredible Women in Direct Selling

04:52 Introducing the Women Featured in This Episode

10:38  Mary Young – Let things happen naturally

11:36  Gaia Samarasingha – Trust the Process

12:41 Celine Egan – Believe in Yourself Through Every Season

13:08  Aspen Emry – Be Brave and Step Outside Your Comfort Zone

14:09 Meredith Berkich – The Power of Listening to Mentors

15:18 Heidi Leist – Confidence and Rewriting Your Story

15:54 Nancy Bogart – Play the Long Game in Business and Life

17:07 Joni Rogers-Kante – Courage Changes Everything

17:49 Dr. Louise Mahler – It’s Not About You, It’s About the Message

18:25 Why This Question Creates Powerful Reflection

19:39 Sam Hind – What I Would Tell My Past Self

20:06 Savor the Moments That Shape Your Life

23:27 Final Message: Believe in Yourself and Your Impact

 

Book Link:

➡ Show Up Anyway - Sam Hind: https://a.co/d/8rk0Qth

 

Previous Podcast Episodes:

Mary Young and Gaya Samarasingha - https://youtu.be/PJGGel1pIks

Celine Egan - https://youtu.be/UeXdMFPrHV8

Aspen Emry- https://youtu.be/DQ_YPLMiAdc

Meredith Berkich- https://youtu.be/jbogb6-XZ74

Heidi Leist - https://youtu.be/ND3euyJjSN0

Nancy Bogart - https://youtu.be/wZL49ck-g34

Joni Rogers-Kante  - https://youtu.be/XXqGZTYp4r0

Dr Louise Mahler - https://youtu.be/4Iru9Sdfv2E

Sam’s solo - https://youtu.be/cSFMMqBYFFE

 

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

 

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

What if the secret to social media success in 2026 isn’t better tools, smarter apps, or perfectly planned content - but you? In this solo episode of the Direct Selling Accelerator Podcast, I’m breaking down one of the most important strategies for the future of social media: your red thread. We explore why authenticity matters more than ever, how algorithms actually learn who to show your content to, and why over-editing and over-planning are hurting your reach.

In this podcast episode, I’ll walk you through how to identify up to three red threads that should weave through everything you post, helping you attract the right audience, build trust faster, and grow your business with clarity and confidence. If you want social media to feel simpler, more aligned, and far more effective in 2026, this episode will give you a powerful framework you can implement immediately.

I’ll be talking about:

➡ [00:00] Introduction

➡ [00:18] Welcome to the Direct Selling Accelerator Podcast

➡ [00:45] Why Over-Planning Kills Authenticity

➡ [01:36] Introducing the Red Thread Strategy

➡ [02:39] The Mari Smith Moment That Changed Everything

➡ [04:03] You’re Talking to Humans, Not Algorithms

➡ [05:18] Why Over-Edited Content Is Hurting Your Reach

➡ [07:00] What a Red Thread Really Is

➡ [08:21] How the Algorithm Learns What You Talk About

➡ [10:06] The Biggest Red Thread Mistake People Make

➡ [10:48] Sam’s Three Core Red Threads

➡ [12:00] Your Content Is a Recipe, Not One Ingredient

➡ [12:45] Why Your Red Thread Must Connect to Your Why

➡ [13:27] Energy Is Contagious on Social Media

➡ [14:51] Four Questions to Find Your Red Thread

➡ [16:00] The Dinner Party Rule for Social Media

➡ [18:12] What Do You Want to Be Remembered For?

➡ [20:03] Passion Is Your Power

➡ [23:30] Turning Clarity Into a 2026 Content Plan

➡ [24:12] Stop Overthinking and Just Be You

➡ [25:15] Final Thoughts, Subscribe & Outro

 

Resources

Quote:

“People buy from people they know, like, and trust.”

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

 

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

 

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

What if the biggest breakthroughs in your social media success are the ones you’re not focusing on yet? In this powerful solo episode of the Direct Selling Accelerator Podcast, I’m sharing the social media strategies I would absolutely prioritise if I were starting again - knowing what I know now. From lead magnets and one-to-one connection, to documenting my journey and using third-party validation, this episode is packed with practical, needle-moving insights for Direct Sellers who want to grow with more authenticity and success.

I break down why personal stories outperform polished content, how simple reach-outs build real businesses, and why waiting until you “need” leads is already too late. If you’re ready to stop overcomplicating social media and start creating genuine connection that drives sales and growth, this episode will help you make the shifts that matter most - starting today.

I’ll be talking about:

➡ [00:00]  Introduction
➡ [02:57]  Strategy #1: Lead Magnets & Lead Generation
➡ [05:34]  The Two-Step Post Explained
➡ [06:30]  Strategy #2: One-to-One Connection
➡ [07:15]  Personal Reach-Outs, Voice Notes & DMs
➡ [09:19]  Strategy #3: Personal Stories That Convert
➡ [11:32]  Document the Journey, Not the Highlight Reel
➡ [14:23]  The Eyelash Story: Why Imperfect Sells
➡ [16:49]  Strategy #4: Third-Party Validation
➡ [18:45]  Celebrate People & Create Belonging
➡ [19:49]  Final Reminder: Start With the One

Resources:

Previous Episode:

EP 172 Jeri Taylor-Swade: https://youtu.be/VyQDP-PW-CU

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

 

See omnystudio.com/listener for privacy information.

What does it really take to stay motivated, grounded, and confident when building a business through different seasons of life? In this special 300th episode of the Direct Selling Accelerator Podcast, I’m answering real questions from you, our listeners - questions about belief, motivation, balance, leadership, and courage. I talk about why you’ll never achieve perfect “balance”, how to lead others by example, what to do when business feels quiet, and how to manage mum life, work, and personal growth without burning out.

I also share powerful lessons learned from past podcast guests, including mindset experts, entrepreneurs, and even elite athletes and professional actors - and how borrowing courage can help you move forward when fear shows up. This episode is a heartfelt reflection on growth, resilience, and why grace matters just as much as strategy. If you’re building a business and a life at the same time, this one is for you.

I’ll be talking about:

➡ [00:00]  Introduction

➡ [00:33] Welcome to the Direct Selling Accelerator Podcast

➡ [01:18] Why This Podcast Exists

➡ [02:24] What 300 Episodes Has Really Taught Me

➡ [03:12] This Episode Is All About You

➡ [04:54] How to Help Others See Their Potential

➡ [06:03] Lead by Being the Light

➡ [07:00] Selling Less, Sharing More

➡ [08:00] The Red Lipstick Story: Selling Without Selling

➡ [10:36] Staying Motivated in Quiet Seasons

➡ [12:24] Your Business Grows at the Rate You Do

➡ [13:45] Vision, Routines & Mental Reset

➡ [14:33] Eat the Frogs That Actually Move You Forward

➡ [15:51] Managing Mum Life & Business

➡ [17:12] Why the Supermum Myth Is Harmful

➡ [18:12] Boundaries That Changed Everything

➡ [21:09] Presence Over Productivity

➡ [23:18] Equilibrium, Not Balance

➡ [24:36] Who Has Impacted Me Most on the Podcast

➡ [26:06] Lessons From Oscar Trimboli on Deep Listening

➡ [27:51] Keith Abraham & Choosing the Right Attitude

➡ [28:42] Borrowing Courage From Others

➡ [30:21] What Would David Goggins Do?

➡ [32:24] Why This Podcast Matters Going Forward

➡ [34:15] Final Thanks, Subscribe & Outro

 

Resources:

Book:

➡ Show Up Anyway by Sam HInd: https://a.co/d/8rk0Qth

➡ Eat That Frog by Brian Tracy: https://amzn.to/3IdyRV0

➡  How To Win Friends and Influence People by Dale Carnegie: https://bit.ly/4inWYRE

➡ The Miracle Morning by Hal Elrod: https://bit.ly/4r3dpHX

 

Previous Episodes:

➡ EP 054 Quitting (Alcohol) With Celine Egan: https://youtu.be/Kkw6jMcVLoM

➡ EP 215 The Power Of A 10 Year Vision, LifeWave Part 2 David Schmidt: https://youtu.be/lK4DObXVNSc

➡ EP 113 What stops you achieving your goals and how to change it with Keith Abraham: https://youtu.be/iQeMY2qzWOw  

➡ EP 267 Colin Egglesfield: https://youtu.be/AsbnUn6erZ8

➡ EP 289 5 lessons I've learned the hard way as a Mum in business: https://youtu.be/Nfq0uGpzarM

 

Quote:

'Sometimes courage needs to be borrowed' - Colin Egglesfield

 

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

 

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

What does it really take to build a long-term, sustainable business in Direct Selling - especially when motivation dips and things feel heavy? In this powerful episode of the Direct Selling Accelerator Podcast, I’m joined by Zelia Malherbe, a Norwex leader with over 16 years of experience navigating growth, leadership, and change in the industry. Zelia shares her honest journey from introverted beginnings to leading with confidence, why simplicity always outperforms complexity, and how real connection - not social media broadcasting - builds lasting success.

We unpack motivation vs discipline, the importance of systems, personal development, conferences, and why Direct Selling remains a people-first business. If you’re feeling stuck, overwhelmed, or questioning your next step, this episode will ground you, refocus you, and remind you that consistent small actions truly compound to make a difference. Grab a cuppa and a notebook - this conversation is packed with wisdom you can implement immediately.

We’ll be talking about:

➡ [00:00] Why Direct Selling Can Feel Lonely — And How to Change That

➡ [02:47] Introducing Zelia Malherbe & Her 16-Year Journey

➡ [04:12] From Hobby to Real Business: The Conference Turning Point

➡ [06:00] Why Conferences Still Matter in Direct Selling

➡ [08:54] Introvert to Leader: Borrowing Confidence

➡ [11:24] Why Simplicity Wins in Business

➡ [13:00] The Social Media Broadcasting Trap

➡ [14:24] Language, Self-Talk & Consistency Over Intensity

➡ [16:21] Simple Daily Systems That Build Momentum

➡ [18:57] Why Personal Conversations Beat Social Media Posts

➡ [21:45] Motivation vs Discipline: What to Rely On

➡ [25:12] The Future of the Direct Selling Industry

➡ [30:24] Leading Yourself Before Leading Others

➡ [33:09] Coaching, Mentorship & Personal Development

➡ [36:51] Zelia Malherbe’s Favourite Books

➡ [37:39] Zelia Malherbe’s Favourite Quote

➡ [37:54] Zelia Malherbe’s Superpower

➡ [38:30] Zelia Malherbe’s Advice She’d Give Her Past Self

➡ [39:09] Final Advice for Direct Sellers Feeling Stuck

➡ [40:27] Final Thoughts

 

Resources

Recommended Book:

➡ Atomic Habits — James Clear: https://bit.ly/49FT84X

➡ Let Them — Mel Robbins: https://bit.ly/4sZ2Zuf

Quotes:
➡ “If it’s to be, it’s up to me.” 

 

About our guest:

Zelia Malherbe is a Senior Leader with Norwex and leader of Team Impact, a high-performing community of consultants focused on sustainable growth, strong culture and values-driven leadership. With more than 16 years in the business, Zelia mentors leaders across Australia and New Zealand in building consistent bookings, customer care systems, and confident team leadership. Known for her steady, grounded style, she believes that long-term success comes from integrity, service and consistent action rather than hype or shortcuts. 

 

Connect with Zelia Malherbe:

➡ Zelia Malherbe’s Website: https://zelia.norwexbiz.com.au/

➡ Zelia Malherbe’s Facebook: www.facebook.com/CleanCloth 

➡ Zelia Malherbe’s Instagram: https://instagram.com/zeliamalherbe

 

Connect with Norwex

➡ X: https://x.com/norwex

➡ Instagram: https://www.instagram.com/norwexaunz/

➡ Facebook: https://www.facebook.com/NorwexAustralia

➡ LinkedIn: https://www.linkedin.com/company/norwex-anz/

➡ YouTube: https://www.youtube.com/user/norwexaustralia

➡ Pinterest: https://www.pinterest.com/norwex/

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at [email protected]

 

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

Are you struggling to grow your direct selling business because some social media strategies just don’t feel like you? In this powerful solo episode of the Direct Selling Accelerator Podcast, I’m breaking down why you’re not selling a product - you’re selling yourself. Plus, with so much AI-generated content around now, platforms like Instagram and Facebook are prioritising real, raw, and relatable content more than ever. 

In this episode, I share three essential strategies to help you show up authentically on social media, build trust with your audience, and grow your business without pretending to be someone you’re not. We talk about why perfection is hurting your results, how sharing the messy middle creates connection, and why simply hitting record can be the most powerful move you make. 

If you want more engagement, stronger relationships, and sustainable growth, this episode is a must-watch.

I’ll be talking about:

➡ [0:00] Introduction 

➡ [03:05]  Real, Raw & Relatable Content Is Being Prioritised

➡ [07:15]  Strategy #1: Show the Messy Middle

➡ [11:45]  Why “Perfect” Content Stops People Joining You

➡ [15:12]  Strategy #2: Document the Journey

➡ [20:09]  Strategy #3: Just Hit Record

➡ [24:33]  Why Showing Up Anyway Builds Confidence

➡ [29:00]  Final Reminder: Sell You First

 

Resources:

Book:

➡ Show Up Anyway — Sam Hind: ​​https://a.co/d/8rk0Qth

Previous Episodes

EP 172 Jeri Taylor-Swade: https://youtu.be/VyQDP-PW-CU

EP 203 Solo : https://youtu.be/6SX7W9H0wnE

EP 203 Gaya Samarasingha: https://youtu.be/6ew2kxBEVY8

EP 227 Richard Bliss Brooks: https://youtu.be/_AjQYgQnmtE

 

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

 

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

What does success really look like when you’re building a business, raising a family, and navigating seasons of change?

 

In today’s episode of the Direct Selling Accelerator Podcast, I’m joined by the incredible Celine Egan—CEO of Juice Plus Australia and one of the most respected leaders in the Direct Selling industry. Celine brings decades of experience, wisdom, and real talk as we do things a little differently in this episode. We actually share the host’s chair and ask each other questions! We  dive into leadership, balance, belief, and what it truly means to build a sustainable business without burning out. We unpack “unlearning” a hustle culture, navigating unsupportive partners, embracing intentional living, and why Direct Selling remains one of the most powerful business models for everyday people. 

 

This episode is honest, heartfelt, and packed with golden nuggets for women in business who want success and a life they love. If you’re ready to redefine productivity, protect your energy, and step confidently into your next season, these questions between Celine and I is one you

 

We’ll be talking about:

➡ [00:00] Introduction

➡ [02:46] Why This Episode Is Different

➡ [04:49] Celine’s Journey into Direct Selling

➡ [07:38] Being Proud of the Direct Selling Industry

➡ [08:14] What to Do When Your Partner Doesn’t Support Your Business

➡ [12:35] Running Your Business Like a Business

➡ [17:31] What Surprised Sam Most This Year

➡ [26:02] Beliefs Celine Had to Unlearn

➡ [31:16] Working Smarter, Not Harder

➡ [43:36] Defining a “Good Life” in This Season

➡ [54:44] Celine’s 30-Second Message to Women in Business

➡ [55:38] Rapid Fire Questions Begin

➡ [56:00] Favourite Book That Shaped Celine’s Leadership

➡ [56:30] Favourite Quote to Live By

➡ [56:42] Celine’s Superpower

➡ [57:13] Advice She’d Give Her Past Self

 

Resources

Recommended Book:

➡ High Road Leadership — John Maxwell: https://bit.ly/4pHBJxw

Quotes:
➡ “If it is to be, it is up to me.”

About our guest:

Celine is the CEO and Director of Juice Plus+ AUNZ. She’s been in Direct Selling for 38 years.  She is passionate about helping people to grow and develop, both personally and professionally, especially using the Direct Selling profession. She co-authored two books - Accelerate and Direct Selling Power.

Celine has a graduate diploma in Management from UTas. Coaching qualification from ICA and numerous personal development courses completed. Celine also completed the Dr Sears Health Coach accreditation and is loving sharing the joy of whole food supplementation alongside the amazing Juice Plus team.

 

Connect with Celine Egan:

➡ Celine Egan’s Website: http://juiceplus.com.au

➡ Celine Egan’s Facebook: https://www.facebook.com/EganCelineJP/

➡ Celine Egan’s Instagram: https://www.instagram.com/celineegan/

➡ Celine Egan’s YouTube:  https://www.youtube.com/@juiceplus/featured

➡ Celine Egan’s LinkedIn: https://www.linkedin.com/in/celineegan/?originalSubdomain=au

 

Connect with Juice Plus+

➡ X: https://x.com/juiceplus

➡ Youtube: https://www.youtube.com/user/OfficialJuicePlus

➡ Instagram: https://www.instagram.com/juiceplus_us/

➡ Facebook: https://www.facebook.com/juiceplus/?brand_redir=102277195098

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcome

 

See omnystudio.com/listener for privacy information.

Are you feeling excited about AI, but also a little overwhelmed by how to actually use it in your Direct Selling business? In today’s episode of the Direct Selling Accelerator Podcast, I’m joined by Justin Belobaba, Founder and CEO of Nowsite, to unpack exactly how AI can support your growth without replacing your authenticity. 

Justin brings over 20 years of experience in the tech world and has built four highly successful technology companies, giving him a rare perspective on where AI is heading and how Direct Sellers can leverage it wisely. We dive into the right and wrong ways to use AI, the biggest missed opportunities in the industry, and why productivity—not automation—is the real advantage. Justin also shares powerful predictions for 2026, including smarter personalisation, AI assistants, and simpler, step-by-step systems that help distributors know exactly what to do next. If you want clarity, confidence, and a practical approach to AI, this episode is for you.

We’ll be talking about:

➡ [00:00] – Introduction

➡ [01:18] – Introducing Justin Belobaba

➡ [04:45] – Justin’s Tech Journey & Why Nowsite Was Created

➡ [07:54] – The Accidental Entry into Network Marketing

➡ [14:02] – The Moment AI Changed Everything

➡ [17:09] – AI as the Missing Coach for New Distributors

➡ [19:00] – The Biggest Missed Opportunities in the Industry

➡ [24:48] – Misconceptions About AI & Perfection Paralysis

➡ [28:18] – The Best Way Consultants Should Use AI Today

➡ [30:54] – The Dangers of Over-Automation

➡ [41:21] – AI, Data & the Future of Personalisation

➡ [46:51] – AI Predictions for 2026

➡ [52:27] – Where to Find Nowsite

➡ [53:11] – How Justin uses AI personally

➡ [56:36] - Justin shares his favourite book

➡ [57:06] - Justin shares a quote from his high school principal

➡ [57:48] - Justin reveals his desired superpower

➡ [01:01:06] - Justin shares a deeply personal reflection

➡ [01:02:03] - Final thoughts

 

Resources

Recommended Book:

➡ Oh, the Places You’ll Go! by Dr. Seuss - https://bit.ly/4qOgZ8p

Quotes:
➡ “To whom much is given, much is expected.”

About our guest:

Justin Belobaba is the Founder & CEO of Nowsite, the leader in AI-powered sales and marketing software for the direct selling industry. A serial tech entrepreneur with three successful exits, his companies have been named among the Top 10 Fastest Growing in Canada four times.  He was also recognized as Canadian Young Entrepreneur of the Year, and is an active member of the Young Presidents Organization.  A magna cum laude graduate of Harvard, Justin is a Crossfit enthusiast, a huge fan of Chelsea football, and lives in London with his wife Jill and their three awesome young boys.  

 

Connect with Justin Belobaba ​

➡ Justin Belobaba​’s LinkedIn: https://www.linkedin.com/in/justin-belobaba-65462b5?originalSubdomain=uk

➡ Justin Belobaba​’s Facebook: https://www.facebook.com/belobaba/

➡ Justin Belobaba​’s X: https://x.com/jbelobaba?lang=en

➡ Justin Belobaba​’s email: [email protected]

 

Connect with Nowsite

➡ Website: https://now.site/

➡ LinkedIn: https://www.linkedin.com/company/nowsite-corporate/

➡ Instagram: https://www.instagram.com/nowsite/

➡ Facebook: https://www.facebook.com/nowsiteofficial

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

If you’ve been feeling pressure to post more just to keep up, this episode is going to take that weight off your shoulders. Today, I’m breaking down the biggest Facebook and Instagram algorithm changes heading into 2026 — and why quality now beats quantity more than ever. We’re talking about what actually drives reach today: private sharing, conversation loops, watch time, saves, and original content. 

I’ll show you why views and likes don’t matter as much as you think, how AI interest mapping works behind the scenes, and why narrowing your content focus is essential for growth. You’ll also learn why Facebook groups are making a major comeback and how authentic, less-polished content is outperforming over-edited posts. If you want a sustainable social media strategy that grows your direct selling business without burning you out, this episode will give you the clarity and confidence to move forward — one smart shift at a time.

So grab your pen and paper, and let’s get stuck in!

I’ll be talking about:

➡ [00:00] – Introduction
➡ [01:28] – Algorithm Shifts Heading Into 2026
➡ [02:30] – How Content Is Ranked Today
➡ [04:06] – Private Sharing, aka Dark Social
➡ [05:45] – Conversation Loops & Trust Signals
➡ [07:48] – Red Threads & AI Interest Mapping
➡ [11:48] – Reels, Watch Time & What Actually Matters
➡ [15:09] – Authentic Beats Polished Content
➡ [16:06] – Saveable Content Wins
➡ [17:24] – Posting Frequency Is Dropping
➡ [19:15] – Facebook Groups & Community Growth
➡ [20:48] – Original Content Is Non-Negotiable
➡ [22:09] – One Degree Shifts That Move Mountains

Resources:

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

 

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing

➡ Email us: [email protected]

 

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

 

See omnystudio.com/listener for privacy information.