The Direct Selling Accelerator Podcast

What does dating have to do with Social Media? Everything.

In this episode of The Direct Selling Accelerator Podcast, we explore Part 3 of the Dating 101 analogy behind building long-term, sustainable relationships with our ideal customer and how to move people from simply engaging with your content to becoming long-term supporters.

Lean in, as I unpack what it really means to take the relationship to the ‘next level’ through intentional follow-up, genuine connection, and consistent communication. From personalised voice notes to remembering the small details about your audience, I share practical strategies that help people feel genuinely valued instead of feeling like just another number in today’s social media landscape.

You’ll also hear a timeless technique straight from our membership group that you can start implementing today, along with insights on how to strategically place yourself in the path of your ideal customer and stay top of mind in authentic ways.

This episode wraps up our 3-part series: where to date, how to date, and how to get to second base.

Now the question is.. how can YOU implement this into your daily Social Media strategy?

*This Spotlight Special was first shared as part three of our Dating 101 series, and while some platform names and features have evolved since then, the core strategy is still incredibly relevant: genuine relationships, intentional communication, and making people feel seen will always be the foundation of building long-term customers and meaningful connections in business.

I’ll be talking about:

➡[02:12] The 4 Dating Tips for Business Growth

➡[02:48] Tip #1: Regular Reach-Outs Matter

➡[03:30 The A-to-Z Reach-Out Technique

➡[04:24] How to Structure Weekly Reach-Outs

➡[06:03] Tip #2: Why Voice Notes Work

➡[08:42] Tip #3: Tailor Your Offerings

➡[09:18] Why Personalisation Converts Better

➡[11:42] Tip #4: Create a Nurture Sequence

➡[14:12] Build a Sustainable Business Through Relationships

Resources:

➡ Grab my FREE Scripts To Start A Conversation: https://go.auxano.global/conversationstarters   

Join our Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

Building a business on Social Media is a lot like dating - you can’t force connection, copy someone else’s personality, or expect commitment without building trust first.

Today on the Direct Selling Accelerator Podcast, I’m breaking down a simple content formula built around the 3 key components of every successful business: so you can create social media content that builds trust, delivers real value, and actually connects with your ideal customer.

Because copying someone else’s strategy won’t make you successful. Their content works for THEM because it’s built around their personality, audience, voice and style.

In this power episode ‘How To Date’ we cover:
1. How to create content that provides value
2. The posts that build connection and interaction
3. Sharing stories that create relatability

If you’re waiting to become perfect on social media… you’ll be waiting forever, let’s start today! 

*This Spotlight Special was first shared as part two of our Dating 101 series, and while some platform names and features have evolved since then, the core strategy is still incredibly relevant: when your content adds value, education, and support, growth comes naturally. 

I’ll be talking about:

➡ [01:03] How to 'Date' Your Ideal Customer
➡ [01:42] Why Copying Others Won’t Work
➡ [02:39] Formula vs Recipe Explained
➡ [02:51] Building Your Social Media “Recipe”
➡ [05:03] The Content Formula That Works Today
➡ [06:45] Why Storytelling Builds Trust
➡ [07:24] Using Hooks to Stop the Scroll
➡ [08:00] Sell Without Selling
➡ [08:54] The Most Important Ingredient: Value
➡ [10:30] Attract, Convert & Retain
➡ [11:54] Taking Conversations to 'Second Base'
➡ [12:15] Free Hooks conversation starter

Resources:

➡  Grab my FREE Scripts To Start A Conversation: https://go.auxano.global/conversationstarters 

Join our Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

Imagine going on a first date and someone immediately asked, “Will you marry me?”

Sounds ridiculous, right? Yet so many businesses approach Social Media the same way.. jumping straight to the sale before building any real connection.

In today’s power episode on the Direct Selling Accelerator Podcast, we’re exploring ‘where to date’ or really where you should be building your relationships on Social Media, and why authentic relationships are the key to attracting ideal customers. 

Because people buy from people they like, know, and trust.

So where should you be? Where should you date? There’s Facebook business pages, profiles, groups, Instagram, TikTok, LinkedIn and the list goes on. 

Listen in as we unpack the important difference between Facebook pages, profiles & groups  and how you can create meaningful engagement and genuine connection to help grow your business, one relationship at a time.

*This Spotlight Special was first shared as part one of our Dating 101 series, and while some platform names and features have evolved since then, the core strategy is still incredibly relevant: choose where you show up based on where your ideal customer actually spends time and how they prefer to connect.

I’ll be talking about:

➡ [2:07] Where to date?

➡ [3:03] Questions you need to ask yourself

➡ [4:40] Pay attention to HOW people use Social Media platforms

➡ [5:29] Personal Profile, Business Pages and Groups

➡ [6:05] Let's unpack Personal Profiles

➡ [8:12] How important is a Business Page? 

➡ [11:10] Facebook Groups explained

➡ [15:10] What’s your nurture sequence?

Resources: Looking for more? Head to our earlier episode or check out my book:

➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

In a time where trust is low and connection matters more than ever, the leaders who are winning are the ones having real conversations - choosing collaboration over competition, and remembering one simple truth: people buy from those they like, know, and trust.

This week on the Direct Selling Accelerator Podcast, I sat down with Garrett McGrath - Top Advisor at Bravenly Global, President of Association of Network Marketing Professionals and Co-Editor in Chief of Business For Home. Alongside his wife, Sylvia McGrath, he’s built success both in the field and in leadership, grounded in faith and family.

We unpack the growth opportunities, field success and what still matters in a changed industry:

• Turning customers into advocates
• Building trust in a ‘silent observer’ world
• Making human connection your competitive edge

There’s so much gold in this episode! So get ready, take notes, and get excited - because the future of Network Marketing is full of possibility.

We’ll be talking about:

➡ 00:14 The Future of Network Marketing Growth

➡ 00:18 Collaboration vs Competition in the Industry

➡ 00:19 Biggest Shifts in Network Marketing Today

➡ 00:21 Why Field Experience Still Matters Most

➡ 00:24 Turning Customers into Referrers

➡ 00:27 AI vs Human Connection in Business

➡ 00:33 Building Trust in the “Silent Observer” Era

➡ 00:36 Authenticity, Courage & Showing Up as Yourself

➡ 00:40 Stop Acting: Attract the Right People

➡ 00:45 Leadership Skills Needed in 2026

➡ 00:47 Blind Spots & Mentorship in Business

About Our Guest:

Garrett McGrath has served as President of the Association of Network Marketing Professionals since 2012 and on its Board since 2011. He has 30+ years' experience as a top network marketing professional and is a sought-after keynote speaker, leadership trainer, and team-builder.

He has built organizations of 200,000+ distributors in 21 countries worldwide with his wife and business partner, Sylvia, and has served as Master Distributor for four network marketing companies over the past three decades. In February 2025, Garrett and Sylvia were asked to serve as Co-Editors in Chief of Business For Home - the largest industry news publication, established in 2007, with millions of viewers worldwide in direct selling, home-based business, and network marketing.

The McGraths have worked side-by-side since 1999, providing leadership training, coaching, and personal development to network marketing professionals through live daily broadcasts, training events, mentorship, and systems. Together they have produced numerous videos, audios, websites, guidebooks, and marketing tools for companies and large teams, and founded a leadership training and personal development organization.

Alongside the ANMP Board - and now in their new role with Business For Home, the McGraths are ambassadors for network marketing, working to elevate the profession to new levels of awareness, credibility, partnerships, education, service, and global reach.

Book Recommendations: 

• The Bible Recap (in 90 days) by Tara-Leigh Cobble: https://bit.ly/3RdoKId
• Everything that you want is on the other side of hard by Ken Rideout: https://bit.ly/4t3ZzoP

Quote:

“The right strategy at the wrong time will bring you pain”

Connect with Garrett McGrath

➡ Website: https://www.garrettandsylvia.com/

➡ Facebook: https://www.facebook.com/garrettmcgrath

➡ LinkedIn:  https://www.linkedin.com/in/garrett-and-sylvia-mcgrath/

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://facebook.com/auxanomarketing

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

If you’re like me, you’re self-taught - and you might think your struggle with Social Media comes down to time, tools, or not knowing enough. But the truth is, it’s not any of those things!

It’s confidence.

In this episode of the Direct Selling Accelerator Podcast, we unpack what’s really holding you back and how to overcome it. I share how stepping forward before I felt ready changed everything, and why your audience is already out there, waiting for you to do the same.

We dive into key lessons around decision fatigue, perfectionism and simple easy-to-action principles from my book ‘Show Up Anyway’ - to make showing up easier, without overthinking every post.

Because here’s the shift:
Less selling. More showing up.

When you stop hiding and start being real, relatable, and valuable - that’s when things start to move.

I’ll be talking about:

➡ [00:42] Why Most People Don’t Show Up

➡ [02:51] You’re More Capable Than You Think

➡ [06:57] Step Before You’re Ready

➡ [12:18] Why Planning Content Matters

➡ [15:30] Why Perfection Kills Growth

➡ [16:27] Strategy #1: Engagement Posts

➡ [20:00] Strategy #2: Be Real & Relatable

➡ [21:30]] Strategy #3: Deliver Value

➡ [21:57] Share Tips, Ideas & Hacks

➡ [22:30] Think Like Your Audience

Resources: Looking for more? Head to our earlier episode or check out my book:

➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

➡ Grab your FREE posting calendar: https://go.auxano.global/10-simple-steps-to-transform-your-facebook-posts1664249416382

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

Can you believe a lack of Self-Belief almost stopped me.. that’s right, my book ‘Show Up Anyway’ wouldn’t exist if I hadn’t learnt the lessons I’m about to share with you.

Whilst running my business, juggling a full schedule, and spending time with my kids - I gave myself a deadline, 30 days to complete my book. AND I did it in secret.

Not because I was hiding anything, but because I didn’t want fear to stop me from stepping out.

This episode is about the ‘aha’ moments that changed everything. I share the importance of self-belief, changing the way you talk to yourself, and why your WHY matters more than anything else.

So stop waiting to feel ready and make the decision to Show Up, Share & Make an Impact. 

I’ll be talking about:
➡ 02:06 The Power of Self-Belief
➡ 15:03 Why I Finally Decided to Write a Book
➡ 16:57 I Gave Myself 30 Days to Finish
➡ 18:39 How Self-Talk Shapes Your Reality
➡ 21:15 Turning a Dream Into a Must
➡ 22:00 Holding My Book for the First Time
➡ 23:00 Timeless Strategies That Always Work
➡ 23:45 Human Connection Will Always Win
➡ 24:36 The Only Thing Holding You Back
➡ 25:24 Why Your “Why” Matters Most
➡ 26:06 Step Before You Feel Ready

Resources: Looking for more? Head to our earlier episode or check out my book:

➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth

Quote: 

“Your social media marketing is too important to be left with the marketing department”

 - Mari Smith, Facebook Marketing Expert & Keynote Speaker

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

What if the future of network marketing doesn’t depend on better strategies, but on rebuilding trust?

In this episode of the Direct Selling Accelerator Podcast, Sam sits down with Gordon Hester, a Direct Selling transformation expert and founder of Shapetech Solutions, to explore how the industry is evolving and what it will take to move forward with credibility and confidence.

They unpack the roles of storytelling, leadership, and consumer focus in shaping the future of direct selling, and why the industry's narrative needs to change. From the importance of sharing real, positive experiences to understanding the impact of growing competition, this conversation highlights what’s missing and what needs to shift.

If you want to build a business that’s sustainable, trusted, and relevant, this episode offers a powerful perspective on what comes next.

Here’s the Key Insights from our conversation:
➡ 14:33 The Power of Testimonials & Stories
➡ 17:33 Skills People Gain from Direct Selling
➡ 20:33 Why Trust Is Broken and How to Fix It
➡ 25:00 The Danger of Losing Community & Events
➡ 25:45 Affiliate vs Network Marketing Debate
➡ 32:00 Inside the Florida Direct Selling Coalition
➡ 40:00 Why Simplicity Wins for New Distributors
➡ 45:27 Changing the Industry Through Content
➡ 48:09 Superpower: Mastering AI
➡ 52:00 Avoid Toxic Relationships

About our guest Gordon Hester:

Gordon’s area of expertise is with direct selling businesses that use an independent contractor entrepreneurial model to market products and services to a large global customer base. Today, much of his time is spent helping companies evolve their businesses to ensure they are relevant and competitive in a business environment driven by customers, technology and data.

His 30+ years in Direct Selling has uniquely prepared him to be a transformative change agent. He has extensive experience with field leaders and has coached successful Direct Selling entrepreneurs in many global markets. Much of Gordon’s work since 2016 has been focused on modernization initiatives. Today, the speed and magnitude of change is forcing companies to transform all areas of their business.

Gordon’s technology company, Shapetech Solutions, LLC, has enabled him to help companies with innovative technology solutions focused on strengthening their business both operationally and with their independent salesforce. Today, that is the core focus of both his consulting and technology business.

Connect with Gordon Hester: 

➡ Gordon Hester’s email:  [email protected]

➡ Gordon Hester’s LinkedIn: https://www.linkedin.com/in/gordonhester 

➡ Gordon Hester’s website: https://hesterconsulting.com/

➡ Gordon Hester’s Facebook: https://www.facebook.com/gordondhester?locale=sr_RS

Resources: Looking for more? 

➡ On the Podcast: https://youtu.be/gEvZfbSzfdI

➡ Currently Reading: 

1. The Science of Scaling https://bit.ly/4m3Igm4 
2. Authentic Happiness https://bit.ly/4sb6w7l

➡ Favourite Quote: “God promises nobody a tomorrow, so make the best out of today”

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

In this episode of the Direct Selling Accelerator Podcast, Sam breaks down the core activities that actually drive growth in 2026, and why so many people are overcomplicating the process.

Social media is often treated like a performance game, focused on views, reach, and numbers. But at its core, it’s a tool for connection. Behind every screen is a real person, and the businesses that succeed are the ones that never lose sight of that.

Sam shares why chasing visibility alone isn’t enough, and how shifting your focus towards connection, understanding your audience, and building relationships can completely change your results.

If you’re ready to stop chasing numbers and start building a business through genuine connection, this episode will give you the clarity to refocus on what actually works.

We’ll be talking about:

➡ 01:06 Why You’re Not Getting Results in 2026

➡ 05:12 Mistake #1: Looking for the Wrong Signals

➡ 10:27 Views Don’t Equal Sales

➡ 14:12 Mistake #2: Trying to Please Everyone

➡ 14:33 The Power of Your “Red Thread”

➡ 15:48 How the Algorithm Learns Your Content

➡ 17:24 Content That Stops Your Audience Scrolling

➡ 17:42 Mistake #3: No Clear Strategy

➡ 18:24 The CARE Method Explained

➡ 27:15 Recap: The 3 Reasons You’re Not Growing

Resources: Looking for more? Head to our earlier episode and check out Sam’s book.

➡ Podcast: The Red Thread Principle: https://youtu.be/RiJyNdhqcVU

➡ Book: Show Up Anyway by Sam HInd: https://a.co/d/8rk0Qth

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

What if the biggest challenge on Social Media today isn’t creating content - but building trust?

In this episode of The Direct Selling Accelerator Podcast, Sam explores how social media is shifting from chasing viral moments to creating meaningful, trust-driven connections with your audience. As AI, misinformation, and online noise continue to grow, the strategies that once worked online are changing fast.

Sam and guest Scott Kramer unpack how declining trust is shaping the way people engage with content, why relying on links alone is no longer enough to convert customers, and how understanding the role of keywords, conversation, and authentic engagement can help your content reach the right people.

They also discuss the importance of building a relatable personal brand online and why focusing on genuine connection can turn social media into a powerful business-building tool.

If you’re ready to move beyond chasing reach and start building credibility, trust, and lasting relationships on social media, this episode will give you a fresh perspective on what actually works today.

We’ll be talking about:
➡ [00:27] What’s Actually Working in 2026
➡ [03:48] The Biggest Shift in Social Media
➡ [07:24] Algorithm Chaos Explained
➡ [10:30] Viral vs Vital (Why Views Don’t Matter)
➡ [13:03] Conversation Loops That Convert
➡ [15:12] Trust: The #1 Growth Strategy
➡ [20:06] AI vs Authenticity
➡ [27:00] Why Perfect Content Fails
➡ [31:24] The Character Diamond Framework
➡ [36:06] Keywords Over Hashtags
➡ [40:00] Content That Actually Connects
➡ [46:24] The Future of Social Media
➡[49:06] What To Do If You Feel Stuck

About the guest:

Scott Kramer is a media and entertainment veteran who's credits run the game of television, film, digital, publishing and large-scale live events. Scott currently serves as Chief Brain at Multibrain. Multibrain is an award winning software digital agency whose Social Media software products power over 300,000 entrepreneurs worldwide, with some of the top Direct Selling brands in the World. Kramer is also a popular keynote speaker and expert on the topic of Social Selling

Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media. 

Scott has an extensive experience directing cross-functional teams in developing new revenue generating creative and multi-platform content strategies for entertainment, media and consumer brands. Highly skilled in driving creative vision, from concept through execution for agency, television, music, digital, radio, and print companies. Strong ability to effectively provide senior-level management experience to operations, P&L, and business development.

Resources:

➡ Free Ebook: multibrain.net/ebook

Previous Episode: https://youtu.be/CJdGJ_sg8To

Book Link:

➡ The Secret of Secrets – Dan Brown: https://bit.ly/4cY3PBZ

Quote:

“Hope you find it in everything that you seek.” – Howard Jones

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Scott Kramer

➡ Website: https://multibrain.net

➡ Facebook: https://www.facebook.com/multibrain.net

➡ Twitter: twitter.com/scott_kramer 

➡ LinkedIn: linkedin.com/in/smkramer

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

See omnystudio.com/listener for privacy information.

What if the biggest mistake in your social media strategy isn’t what you’re posting, but what you’re not doing?

In this solo episode of the Direct Selling Accelerator Podcast, Sam breaks down the three social media activities every Direct Seller should be prioritising in 2026. While many people focus heavily on posting content, the real growth on social media often comes from the actions happening beyond the feed.

Today, Sam explores the difference between visibility, familiarity, and trust — and how each plays a critical role in building a thriving business online. From creating consistent visibility through posting to actively socialising on platforms and building genuine relationships through private conversations, Sam shares why social media was always meant to be exactly that: social.

If you’re ready to stop relying on content alone and start building meaningful connections that lead to real business growth, this episode will give you a clear framework you can start implementing today.

I’ll be talking about:

➡ 01:12 Why Posting Alone Won’t Grow Your Business

➡ 02:18 Activity #1: Posting Builds Visibility

➡ 03:18 Why Posting Is Only the Invitation, Not the Conversation

➡ 03:54 Activity #2: Socialising – The Most Overlooked Strategy

➡ 07:48 Stop Selling and Start Connecting

➡ 10:03 Activity #3: Private Reach Outs That Build Relationships

➡ 13:12 How-to Stand Out with Personal Messages and Voice Notes

➡ 14:54 Using Phone Calls, Coffee, and Cards to Connect

➡ 15:03 The 3-Part Social Media Strategy Recap

➡ 18:00 Community, Coaching, and Next Steps

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

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